Electronics and Entertainment Company Achieves Cash Flow Positive Economics With Fast Storage

A leading Fortune 500 electronics and entertainment company was facing a serious budgetary disconnect. Their storage infrastructure—supporting critical operations like their gaming network—had grown so costly that a flagship initiative was operating at a loss. Despite growing demand, unsustainable economics were putting the future of the project in jeopardy.

The company evaluated Backblaze B2 Cloud Storage as an alternative that could meet their performance, reliability, and compatibility requirements. Not only did Backblaze B2 deliver on all counts, it did so at 80% less than their existing storage costs with Azure. Even more compelling, the company was already leveraging Backblaze partner services—enabling seamless integration and further reducing operational expenses.

After a rapid four-week testing period, the company validated Backblaze B2’s ability to support their demanding workflows at scale. With B2 Cloud Storage, the economics of their initiative flipped entirely: what was once a money-losing effort became cash flow positive in a matter of weeks. By replacing their legacy storage solution with Backblaze B2, they unlocked new margin and long-term viability for a key business line.

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