Don’t Build a Billion-Dollar Business. Really.

By | September 3rd, 2015

The better goal? Keep your head down, make a great product, and build a successful business. Silicon Valley prays at the altar of the billion-dollar business. And for good reason: These companies define industries, give the founders so-called “F-you money,” and provide VCs with a return that can counterbalance a dozen lousy investments. I don’t….

How to Make the Most of Working Remotely

By | July 21st, 2015

I’m sitting in a hotel room in a small remote town in the south of Germany, where I’m spending the week working. I did not come here because of a customer, partner, or work event. Instead my wife and I coordinated a week of vacation in Berlin with a work trip for her in this….

Why Backblaze Bought a Porn Site

By | June 25th, 2015

What’s in a Domain Name? When Brian Wilson (our CTO) co-founded Backblaze, he already had a website called (it was designed in the early 2000s by Casey Jones, who co-founded and designs all things Backblaze). That site had a variety of uses, but the main reason for it was that Brian needed a website….

My Permanent Out-Of-Office Email – One Month Later

By | February 19th, 2015

Back Story: After a vacation last year I realized how much freedom my out-of-office email notification provided, so with the new year starting, I decided to try an experiment and make my email management plan permanent. I promised to check back in and let you know what happened. My Original Plan Here was my 3-step….

How to Save Marketing Money by Being Nice

By | January 12th, 2015

We have tried a myriad of ways to promote the Backblaze online backup service. While most people sign up ‘organically’ – through a suggestion from a friend or after reading an article, we do spend many thousands of dollars monthly on Google Adwords alone. For years we have tweaked ad copy, keywords, targeting and more….

My Permanent Out-Of-Office Email

By | January 6th, 2015
Taming the Email Monster

3,280. That’s how many emails I have in my inbox right now. Some of you probably have even more. Every day I receive a ton of emails and feel I am required to respond to every single one, and quickly. But on vacation in November I inadvertently had an experience that freed me from my….

How Backblaze Achieved 917% Growth

By | November 17th, 2014

With 917% revenue growth over the last 5 years, Backblaze has just secured itself the 128th spot on the list of the fastest growing technology companies in the United States. The journey has been exciting but could have come to an abrupt end at various times. Let me share a bit about how we grew….

Farming hard drives: 2 years and $1M later

By | November 26th, 2013

We are two years removed from the horrific flooding that caused the Thailand Drive Crisis that created a worldwide shortage of hard disk drives. Prices for hard drives spiked and have remained stubbornly high, only returning to pre-crisis levels in the last couple of months. The market and competitive forces that over the past 30….