In my previous posts, I talked about coming up with an idea, determining the solution, and getting your first customers. But you’re building a company, not a product. Let’s talk about what the first year should look like.
With news coming out this morning of CrashPlan exiting the consumer market, we know some of you may be considering which backup provider to call home. We welcome you to try us. For over a decade, Backblaze has provided unlimited cloud backup for Windows and Macintosh computers at $5 per month (or $50 per year)…..
If you launch your startup and no one knows, did you actually launch? As mentioned in my last post, our initial launch target was to get a 1,000 people to use our service. But how do you get even 1,000 people to sign up for your service when no one knows who you are?
After deciding to build an unlimited backup service and developing our own storage platform, the next step was to get customers and feedback. Not all customers are created equal. Let’s talk about the types, and when and how to attract them.
In my previous post on how Backblaze got started, I mentioned that “just because we knew the right solution, didn’t mean that it was possible.” I’ll dig into that here. The right solution was to offer unlimited backup for $5 per month. The price of storage at the time, however, would have likely forced us to price our unlimited backup service at 2x – 5x that.
We were faced with a difficult challenge – compromise a fundamental feature of our product by removing the unlimited storage element, increase our price point in order to cover our costs but likely limit our potential customer base, seek funding in order to run at a loss while we built market share with a hope/prayer we could make a profit in the future, or find another way (huge unknown that might not have a solution). Below I’ll dig into the options that were available, the paths we tried, and how this challenge completely transformed our company and ended up being our greatest technological advantage.
Today Backblaze celebrates turning 10 years old. Tin is the traditional gift for a ten year wedding anniversary: a sign of strength and flexibility. Getting to this point took not only the steel to make the servers, but tin as well. How things have changed: 2007 2017 Team Five Founders in a Palo Alto apartment….
We are thrilled to announce that, effective immediately, we are reducing the price of Backblaze B2 Cloud Storage downloads from $0.05 to $0.02 per GB. What’s more, the first gigabyte of data downloaded each day is still free. Backblaze has always aimed to make storing data astonishingly easy and affordable. This price reduction applies immediately….
Backblaze will be celebrating its ten year anniversary this month. As I was reflecting on our path to get here, I thought some of the issues we encountered along the way are universal to most startups. With that in mind, I’ll write a series of blog posts focused on the entrepreneurial journey. This post is the first and focuses on the birth of Backblaze. I hope you stick around and enjoy the Backblaze story along the way.
