An Invitation for CrashPlan Customers: Try Backblaze

By | August 22nd, 2017

With news coming out this morning of CrashPlan exiting the consumer market, we know some of you may be considering which backup provider to call home. We welcome you to try us. For over a decade, Backblaze has provided unlimited cloud backup for Windows and Macintosh computers at $5 per month (or $50 per year)…..

Building a Competitive Moat: Turning Challenges Into Advantages

By | May 18th, 2017

In my previous post on how Backblaze got started, I mentioned that “just because we knew the right solution, didn’t mean that it was possible.” I’ll dig into that here. The right solution was to offer unlimited backup for $5 per month. The price of storage at the time, however, would have likely forced us to price our unlimited backup service at 2x – 5x that.

We were faced with a difficult challenge – compromise a fundamental feature of our product by removing the unlimited storage element, increase our price point in order to cover our costs but likely limit our potential customer base, seek funding in order to run at a loss while we built market share with a hope/prayer we could make a profit in the future, or find another way (huge unknown that might not have a solution). Below I’ll dig into the options that were available, the paths we tried, and how this challenge completely transformed our company and ended up being our greatest technological advantage.

Steel To Tin: The First 10 Years of Backblaze

By | April 20th, 2017

Today Backblaze celebrates turning 10 years old. Tin is the traditional gift for a ten year wedding anniversary: a sign of strength and flexibility. Getting to this point took not only the steel to make the servers, but tin as well. How things have changed: 2007 2017 Team Five Founders in a Palo Alto apartment….

How Backblaze Got Started: The Problem, The Solution, and the Stuff In-Between

By | April 11th, 2017
How Backblaze Got Started

Backblaze will be celebrating its ten year anniversary this month. As I was reflecting on our path to get here, I thought some of the issues we encountered along the way are universal to most startups. With that in mind, I’ll write a series of blog posts focused on the entrepreneurial journey. This post is the first and focuses on the birth of Backblaze. I hope you stick around and enjoy the Backblaze story along the way.

VP of Marketing Ahin Thomas

By | July 29th, 2016

A couple months ago we opened a role for a VP of Marketing, which I said at the time was “both exhilarating and frightening.” Frightening because I “played the role since the inception of the company, it would be our first non-founder executive hire, I really want to make sure that we hire that magical….