Andrew Knox, CEO and Founder of Kontent Core,
has always known how to navigate the music industry
—as a performer, composer, and most especially as a
music 'tastemaker'—with a knack for uncovering hidden
music gems that make national advertising campaigns
and feature films truly memorable.
Over the decades, as Andrew navigated wave after wave
of disruption for his music industry customers, he won-
dered - how can I share my expertise to help musicians
that want to get their music discovered, and ad agencies
and creatives wanting to find that perfect music for their
Kontent Core is a music licensing
platform and marketplace where music
labels and artists can showcase their
creative work, where ad agencies and
television and film producers can
discover breakout, memorable content
for their productions, and where that
content can be confidently and
efficiently licensed, dramatically
speeding production time.
Filmmakers and agencies know getting that perfect musical content for their ad spot or film
can make or break their production. More than a few upcoming stars have broken out when
one of their songs was used in an episode of a popular TV show or a national ad spot.
But trying to find content in a chaotic marketplace–and then
negotiating rights to use it–is an overwhelming, time-
consuming challenge that can seriously derail a production.
Unless they are very familiar with the process, most find that
they are not prepared to navigate the complex licensing
negotiations to actually use that music. Too often, they'll find
a perfect piece of music or memorable classic song that they
really want for their campaign only to be drawn into long
negotiations, or worse, get incomplete protection and
indemnification to actually use that content, opening them up
to license and rights litigation later.
Similarly, music labels often try to put all of their content on
their own website, which requires tremendous overhead and
maintenance, and often can only showcase a small portion of
the total available content on their label. Musicians may also
put some of their music directly online and serve their content
themselves, but are not prepared to properly license their
content and protect their music and brand without help.
A Vision for a New Kind of Music Service
Andrew envisioned bridging all three: musicians, labels,
and creatives. But that was just a start. Andrew wanted his
platform to incorporate all of the best practices he had
developed over the years as a seamless, cloud delivered
service that the industry had never seen before, and one
that could grow as large as needed and add new features
on the fly without installing his own servers and storage.
To build out the first part of his vision, Andrew gathered a
technology team and launched Kontent Core. As a new
web-delivered application, it didn't make any sense to build
up their own data center of application servers and web-
servers; instead, the team designed a compute and storage
workflow that used the best tools available now—and
expected in the future—to give new asset manipulation
tools to his customers.
Architecting a Modern Platform
Andrew’s team architected the Kontent Core service with an
eye to rapid expansion capability, predictable costs for scaling,
and ease of integrating compute-based services as they added
For storage, the team immediately zeroed in on Backblaze B2
cloud storage. Andrew was already familiar with Backblaze;
Andrew liked to compose on his MacBook Pro protected by
Backblaze personal backup service, and Backblaze had
overnighted several hard drives of his content to him over the
years whenever his laptop hard drive crashed. His team
modelled all aspects of using a cloud storage service and were
pleased with Backblaze’s low cost, clear and simple accounting
of fees to access the storage, and that Backblaze would be
able to serve their content and scale as their needs grew.
"When architecting Kontent Core we realized that
Backblaze was so affordable and was so easily
integrated into our application that we didn’t
have to add complexity to our app to recover
storage costs or rate-limit storage use.
This means there is no ‘rate-limiter’ on our business.
With Backblaze we’ve built the industry’s first truly
transparent music marketplace for professionals
- Andrew Knox, CEO, Chief Creative Officer Kontent Core
For example, when an artist uploads content to the Kontent Core application, the music is analyzed
and sampled using cloud compute servers that can be spun up at an instant's notice. For large
ingest operations, typical when adding a new label with thousands of albums to the service, it takes
minutes to deploy new servers and shorten the ingest time. Then, as soon as they are not needed,
the servers are released, ensuring that Kontent Core only pays for the resources actually used.
Similarly, when an ad agency or movie producer is looking for
content that is at once unique, fresh, and available to license,
the platform makes it simple to discover music in the library,
see who else has licensed it for what projects, and also help
find music by genre, mood, or similarity. Playlists of potential
content can be assembled, shared with a team, and can capture
team-member, producer or client notes to quickly zero in on
the perfect piece of music that will make the commercial
catchy and memorable, or set an unforgettable mood for
a film or tv show.
Kontent Core can also manage playlists of content to help
manage the collaborative part of choosing music for film or tv
production or agencies managing many projects at once.
Finally, the system can help guide users through the licensing
steps to get rock-solid permissions to use content for their
production - cutting what could take months down to as short
Ready for The Next ‘Stage’
As Kontent Core has grown, more and more kinds of content
are finding their way to the platform. Unusual or unique
content can find a perfect audience, and the same expertise
built into the system can license any kinds of content such as
images or video. As fast as the company grows, thanks to the
careful planning of the initial architecture, the entire applica-
tion can add in new features and leverage other cloud-based
tools for media cataloging or manipulation that enhance
Having already built the platform the music and creative
industry needed, with no servers or storage to manage,
the team knows that the services their app uses will scale
predictably and transparently, and instead of managing
infrastructure the team can focus on adding new services
and enhancements while continuing to build out their vision.
About Backblaze B2 Cloud Storage
Backblaze B2 Cloud Storage has become the cloud storage of
choice for content creators by offering extreme levels of
content protection and instant availability at one-fourth the
cost of the largest cloud storage solution.
At only $5 per terabyte per month of content stored, creatives
can finally get all of their content into a truly active archive,
streamline their production workflows, and phase out
expensive, hard-to-manage tape and near line archive systems.
Backblaze has over 10 years of cloud storage innovation and growth and manages x petabytes of storage
for its customers worldwide.
Your content is stored with a data durability of 99.999999999% (11 nines) uptime and covered by an SLA.
There are no pricing tiers, hidden costs or storage minimums. You simply pay $.005 per gigabyte for
content you actually store per month.
There is no charge to move content into your Backblaze account, and costs only $.01 per gigabyte to
download, or at no charge to use with leading cloud services like Cloudflare, Packet, and ServerCentral.
Backblaze's Fireball Rapid Ingest Service is ready to help get content into your account quickly.
Use your favorite workflow tools that are seamlessly integrated with Backblaze B2, the web interface,
command-line utilities, or the Backblaze API.