In my previous posts, I talked about coming up with an idea, determining the solution, and getting your first customers. But you’re building a company, not a product. Let’s talk about what the first year should look like.
If you launch your startup and no one knows, did you actually launch? As mentioned in my last post, our initial launch target was to get a 1,000 people to use our service. But how do you get even 1,000 people to sign up for your service when no one knows who you are?
While Backblaze has customers all around the globe, the company itself is a pretty small enterprise with just over 50 employees. Many of those employees are actually remote. 75% of Backblaze employees work from the main Backblaze office (San Mateo), 15% are datacenter employees, and 10% working remotely full-time. Many companies that were the pioneers….
In my previous post on how Backblaze got started, I mentioned that “just because we knew the right solution, didn’t mean that it was possible.” I’ll dig into that here. The right solution was to offer unlimited backup for $5 per month. The price of storage at the time, however, would have likely forced us to price our unlimited backup service at 2x – 5x that.
We were faced with a difficult challenge – compromise a fundamental feature of our product by removing the unlimited storage element, increase our price point in order to cover our costs but likely limit our potential customer base, seek funding in order to run at a loss while we built market share with a hope/prayer we could make a profit in the future, or find another way (huge unknown that might not have a solution). Below I’ll dig into the options that were available, the paths we tried, and how this challenge completely transformed our company and ended up being our greatest technological advantage.
Today Backblaze celebrates turning 10 years old. Tin is the traditional gift for a ten year wedding anniversary: a sign of strength and flexibility. Getting to this point took not only the steel to make the servers, but tin as well. How things have changed: 2007 2017 Team Five Founders in a Palo Alto apartment….
Backblaze will be celebrating its ten year anniversary this month. As I was reflecting on our path to get here, I thought some of the issues we encountered along the way are universal to most startups. With that in mind, I’ll write a series of blog posts focused on the entrepreneurial journey. This post is the first and focuses on the birth of Backblaze. I hope you stick around and enjoy the Backblaze story along the way.
2017 is a milestone year for us at Backblaze: This year is our tenth anniversary. Our official birthday – based on our papers of incorporation – places that date in April. But January 15th was another important date: It’s when the work on what would become Backblaze first started in earnest. Brian Wilson, our intrepid….