Backblaze Is Committed to Unlimited Backup

Unlimited Backup

These last couple days there has been much discussion in the media about whether the days of unlimited backup are over. Our answer is: No.

Backblaze Is Committed to Unlimited Backups

There are one billion computers on this planet and less than 1% of them are backed up online. We provide an online backup service that is unlimited, unthrottled, and backs up all data automatically for one reason—it makes it a no-brainer to use online backup to protect data.

Some of our customers store a few gigabytes of data. Others store multiple terabytes. We make money on some customers and lose money on others. Our goal is not to specifically provide storage at a money-losing price to some customers, but it is to keep it simple for all customers.

To this end, we are focused on innovating on the cost efficiencies of cloud storage; an example of this is our purpose-built Backblaze Storage Pod. These innovations enable us to run Backblaze profitably, without raising venture funding; thus ensuring we will be able to continue providing our unlimited backup for the long-term.

Will Backblaze Continue to Provide Unlimited Backup?

Yes. We firmly believe this is the right approach and are committed to it.

Can Backblaze Support This Model?

Yes. We are profitably offering unlimited backup.

Won’t Users Store More Data in the Future?

Yes. Users have been creating more data since people started chiseling stone tablets. We are sure users will store more data in the future.

Will Backblaze Be Able to Offer Unlimited Backup If Users Store More Data?

Yes. Hard drive prices have been dropping about 4% per month per gigabyte over the last 30 years. Thus, if users data grows at 50% per year, costs will stay relatively fixed for cloud storage companies. Moreover, cloud storage companies can benefit from innovating on the density of storage, compression, deduplication, power efficiency, and more. Users will store more data in the future—and unlimited backup will continue to be a sustainable model.

If you are looking to partner with a company to protect your digital photos, music, movies, and documents, give us a try.


About Gleb Budman

Gleb Budman is a co-founder and has served as our chief executive officer since 2007, guiding the business from its inception in a Palo Alto apartment to a company serving customers in more than 175 countries with over an exabyte of data under management. Gleb has served as a member of our board of directors since 2009 and as chairperson since January 2021. Prior to Backblaze, Gleb was the senior director of product management at SonicWall and the vice president of products at MailFrontier, which was acquired by SonicWall. Before that, he served in a senior position at Kendara, which was acquired by Excite@Home, and previously founded and successfully exited two other startup companies.