Backblaze at NAB 2018 in Las Vegas

By | April 17th, 2018

Backblaze B2 Cloud Storage NAB Booth

Backblaze just returned from exhibiting at NAB in Las Vegas, April 9-12, where the response to our recent announcements was tremendous. In case you missed the news, Backblaze B2 Cloud Storage continues to extend its lead as the most affordable, high performance cloud on the planet.

Backblaze’s News at NAB

Backblaze at NAB 2018 in Las Vegas

The Backblaze booth just before opening

What We Were Asked at NAB

Our booth was busy from start to finish with attendees interested in learning more about Backblaze and B2 Cloud Storage. Here are the questions we were asked most often in the booth.

Q. How long has Backblaze been in business?
A. The company was founded in 2007. Today, we have over 500 petabytes of data from customers in over 150 countries.

B2 Partners at NAB 2018

Q. Where is your data stored?
A. We have data centers in California and Arizona and expect to expand to Europe by the end of the year.

Q. How can your services be so inexpensive?
A. Backblaze’s goal from the beginning was to offer cloud backup and storage that was easy to use and affordable. All the existing options were simply too expensive to be viable, so we created our own infrastructure. Our purpose-built storage system — the Backblaze’s Storage Pod — is recognized as one of the most cost efficient storage platforms available.

Q. Tell me about your hardware.
A. Backblaze’s Storage Pods hold 60 HDDs each, containing as much as 720TB data per pod, stored using Reed-Solomon error correction. Storage Pods are arranged in Tomes with twenty Storage Pods making up a Vault.

Q. Where do you fit in the data workflow?
A. People typically use B2 in for archiving completed projects. All data is readily available for download from B2, making it more convenient than off-line storage. In addition, DAM and MAM systems such as CatDV, axle ai, Cantemo, and others have integrated with B2 to store raw images behind the proxies.

Q. Who uses B2 in the M&E business?
A. KLRU-TV, the PBS station in Austin Texas, uses B2 to archive their entire 43 year catalog of Austin City Limits episodes and related materials. WunderVu, the production house for Pixvana, uses B2 to back up and archive their local storage systems on which they build virtual reality experiences for their customers.

Q. You’re the company that publishes the hard drive stats, right?
A. Yes, we are!

Backblaze Case Studies and Swag at NAB 2018 in Las Vegas

Were You at NAB?

If you were, we hope you stopped by the Backblaze booth to say hello. We’d like to hear what you saw at the show that was interesting or exciting. Please tell us in the comments.

Roderick Bauer

Roderick Bauer

Content Director at Backblaze

Roderick has held marketing, engineering, and product management positions with Adobe, Microsoft, Autodesk, and several startups. He's consulted to Apple, Microsoft, Hewlett-Packard, Stanford University, Dell, the Pentagon, and the White House. He was a Ford-Mozilla Fellow in Media and Democracy with Common Cause in Washington, D.C., where he advocated for a free, open, and accessible internet for all, reducing media consolidation, and transparency in politics and the media.

He is Content Director for Backblaze.

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