Building a Competitive Moat: Turning Challenges Into Advantages

By | May 18th, 2017

In my previous post on how Backblaze got started, I mentioned that “just because we knew the right solution, didn’t mean that it was possible.” I’ll dig into that here. The right solution was to offer unlimited backup for $5 per month. The price of storage at the time, however, would have likely forced us to price our unlimited backup service at 2x – 5x that.

We were faced with a difficult challenge – compromise a fundamental feature of our product by removing the unlimited storage element, increase our price point in order to cover our costs but likely limit our potential customer base, seek funding in order to run at a loss while we built market share with a hope/prayer we could make a profit in the future, or find another way (huge unknown that might not have a solution). Below I’ll dig into the options that were available, the paths we tried, and how this challenge completely transformed our company and ended up being our greatest technological advantage.

Hiring a Content Director

By | May 12th, 2017

Thank you for your interest, but this position has been filled.Please check out our jobs page for additional great opportunities at Backblaze. Backblaze is looking to hire a full time Content Director. This role is an essential piece of our team, reporting directly to our VP of Marketing. As the hiring manager, I’d like to….

Hard Drive Stats for Q1 2017

By | May 9th, 2017

In this update, we’ll review the Q1 2017 and lifetime hard drive failure rates for all our current drive models, and we’ll look at a relatively new class of drives for us – “enterprise”. We’ll share our observations and insights, and as always, you can download the hard drive statistics data we use to create….

Protecting Your Account

By | April 28th, 2017

Editor’s Note: This is a copy of an email sent to our customers on 4/28/17. The Backblaze login database has in no way been compromised. That said, we have seen a number of automated login attempts to our site and wanted to alert our users of the risk. See below for more info. ===== Dear….

Steel To Tin: The First 10 Years of Backblaze

By | April 20th, 2017

Today Backblaze celebrates turning 10 years old. Tin is the traditional gift for a ten year wedding anniversary: a sign of strength and flexibility. Getting to this point took not only the steel to make the servers, but tin as well. How things have changed: 2007 2017 Team Five Founders in a Palo Alto apartment….

Backblaze B2 Drops Download Price By 60%

By | April 18th, 2017
B2 Costs 60% Less

We are thrilled to announce that, effective immediately, we are reducing the price of Backblaze B2 Cloud Storage downloads from $0.05 to $0.02 per GB. What’s more, the first gigabyte of data downloaded each day is still free. Backblaze has always aimed to make storing data astonishingly easy and affordable. This price reduction applies immediately….