Why Consumer Design is Good For Business

We know that business users sometimes ask, “Why can’t business software be as easy to use as consumer software?” At Backblaze, we believe it can be. We started our business to make backup easier for everyone, knowing that the primary reason why people don’t backup is that it is too complicated and too intimidating. Backblaze….

How To Get Your First 1,000 Customers

If you launch your startup and no one knows, did you actually launch? As mentioned in my last post, our initial launch target was to get a 1,000 people to use our service. But how do you get even 1,000 people to sign up for your service when no one knows who you are? There….

Two Factor Verification via Auth Apps

Security is something we take very seriously at Backblaze. All Backblaze backups occur over HTTPS, are encrypted, and we even have private encryption key functionality available for those who wish to add another layer of protection. In 2015, we added two-factor verification (“2FV”) via SMS to our service, which allowed customers to use a mobile….

Hard Drive Cost Per Gigabyte

Hard Drive Cost

For hard drive prices, the race to zero is over: nobody won. For the past 35+ years or so, hard drives prices have dropped, from around $500,000 per gigabyte in 1981 to less than $0.03 per gigabyte today. This includes the period of the Thailand drive crisis in 2012 that spiked hard drive prices. Matthew….

The Cost of Cloud Storage

This week, we’re celebrating the one year anniversary of the launch of Backblaze B2 Cloud Storage. Today’s post is focused on giving you a peek behind the curtain about the costs of providing cloud storage. Why? Over the last 10 years, the most common question we get is still “how do you do it?” In….

Desert To Data in 7 Days – Our New Phoenix Data Center

We are pleased to announce that Backblaze is now storing some of our customers’ data in our newest data center in Phoenix. Our Sacramento facility was slated to store about 500 petabytes of data and was starting to fill up so it was time to expand. After visiting multiple locations in the US and Canada,….

From Idea to Launch: Getting Your First Customers

After deciding to build an unlimited backup service and developing our own storage platform, the next step was to get customers and feedback. Not all customers are created equal. Let’s talk about the types, and when and how to attract them. How to Get Your First Customers First Step – Don’t Launch Publicly Launch when….