VW Takes Backblaze Storage Pod for a Ride

VW on Backblaze Storage Pod

You may not be familiar with the name Crispin Porter + Bogusky, but you’re probably familiar with their work. The firm, which was named U.S. Agency of the Year by Adweek last year, created “The King” and “Whopper Freakout” campaigns for Burger King; the Windows Mojave, Jerry Seinfeld/Bill Gates, and “I’m a PC” campaigns for Microsoft; as well as ads for Guitar Hero, Old Navy, Best Buy, Coke Zero, and others.

For the previous four years they have also been the official U.S. agency for Volkswagen and have created a lot of media during that time. So, when it came time to archive all of that media somewhere… They decided to build their own Backblaze Storage Pod.

Ryan Banham, Windows Evangelist at Crispin Porter + Bogusky took on the task:

Just as everyone is settling down for a big turkey dinner our first
Backblaze storage pod will be preparing to feast on terabytes of data.

He customized the Backblaze Storage Pod reference design with a different motherboard, more memory, Samsung instead of Seagate drives, a single power supply, and used Windows Server 2008 as the operating system. It’s great to see people making the design suit their particular purpose. Once he hones in on the final design for their purpose, he plans to deploy several racks of mirrored archive servers to support their storage needs.

Some of the feedback Ryan provided to us on his customized version included:

  • The Pod is uber-cool: Even under full load the drives stay under 72 degrees Fahrenheit, so he also swapped our fans for quieter and lower power intake fans.
  • No trampolines for the Pod: Moving the Pod around requires the RAID cards to be reseated (possibly because the bottoms of the RAID cards stick out of the case.)
  • $20 gets you far: A Pod running 50-75% of the month costs just $20 in electricity.

Banham says:

Thanks for sharing the build and giving me something fun and
interesting to do over the last few weeks! I learned a lot.

Glad it was interesting and useful, and thank you for sharing your learnings!

Photos he sent us of his Pod:

VW Backblaze Storage Pod


About Gleb Budman

Gleb Budman is a co-founder and has served as our chief executive officer since 2007, guiding the business from its inception in a Palo Alto apartment to a company serving customers in more than 175 countries with over an exabyte of data under management. Gleb has served as a member of our board of directors since 2009 and as chairperson since January 2021. Prior to Backblaze, Gleb was the senior director of product management at SonicWall and the vice president of products at MailFrontier, which was acquired by SonicWall. Before that, he served in a senior position at Kendara, which was acquired by Excite@Home, and previously founded and successfully exited two other startup companies.