VW takes Backblaze Storage Pod for a ride

By | December 7th, 2009

VW on Backblaze Storage Pod
You may not be familiar with the name Crispin Porter + Bogusky, but you’re probably familiar with their work. The firm, which was named U.S. Agency of the Year by Adweek last year, created “The King” and “Whopper Freakout” campaigns for Burger King; the Windows Mojave, Jerry Seinfeld/Bill Gates and I’m a PC campaigns for Microsoft; as well as ads for Guitar Hero, Old Navy, Best Buy, Coke Zero, and others.

For the previous four years they have also been the official U.S. agency for Volkswagen and have created a lot of media during that time. So, when it came time to archive all of that media somewhere…they decided to build their own Backblaze Storage Pod.

Ryan Banham, Windows Evangelist at Crispin Porter + Bogusky took on the task:

Just as everyone is settling down for a big turkey dinner our first
Backblaze storage pod will be preparing to feast on terabytes of data.

He customized the Backblaze storage pod reference design with a different motherboard, more memory, Samsung instead of Seagate drives, a single power supply, and used Windows Server 2008 as the operating system. It’s great to see people making the design suit their particular purpose. Once he hones in on the final design for their purpose, he plans to deploy several racks of mirrored archive servers to support their storage needs.

Some of the feedback Ryan provided to us on his customized version included:
* The pod is uber-cool: Even under full load the drives stay under 72 F, so he also swapped our fans for quieter and lower power intake fans.
* No trampolines for the pod: Moving the pod around requires the RAID cards to be reseated (possibly because the bottoms of the RAID cards stick out of the case.)
* $20 gets you far. A pod running 50% – 75% of the month costs just $20 in electricity.

Ryan says:

Thanks for sharing the build and giving me something fun and
interesting to do over the last few weeks! I learned a lot.

Glad it was interesting and useful and thank you for sharing your learnings!

Photos Ryan sent us of his pod:

VW Backblaze Storage Pod

Gleb Budman
Co-founder and CEO of Backblaze. Founded three prior companies. He has been a speaker at GigaOm Structure, Ignite: Lean Startup, FailCon, CloudCon; profiled by Inc. and Forbes; a mentor for Teens in Tech; and holds 5 patents on security.

Follow Gleb on: Twitter / LinkedIn / Google+
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