Panna Cooking Creates the Perfect Storage Recipe with Backblaze and 45 Drives

By | June 26th, 2018

Panna Cooking custard dessert with strawberries

Panna Cooking is the smart home cook’s go-to resource for learning to cook, video recipes, and shopping lists, all delivered by 40+ of the world’s best chefs. Video is the primary method Panna uses to communicate with their customers. Joshua Stenseth is a full-time editor and part-time IT consultant in charge of wrangling the video content Panna creates.

Like many organizations, digital media archive storage wasn’t top of mind over the years at Panna Cooking. Over time, more and more media projects were archived to various external hard drives and dutifully stored in the archive closet. The external drive archive solution was inexpensive and was easy to administer for Joshua, until…

Joshua stared at the request from the chef. She wanted to update a recipe video from a year ago to include in her next weekly video. The edits being requested were the easy part as the new footage was ready to go. The trouble was locating the old digital video files. Over time, Panna had built up a digital video archive that resided on over 100 external hard drives scattered around the office. The digital files that Joshua needed were on one of those drives.

Panna Cooking, like many growing organizations, learned that the easy-to-do tasks, like using external hard drives for data archiving, don’t scale very well. This is especially true for media content such as video and photographs. It is easy to get overwhelmed.

Panna Cooking dessert

Joshua was given the task of ensuring all the content created by Panna was economically stored, readily available, and secured off site. The Panna Cooking case study details how Joshua was able to consolidate their existing scattered archive by employing the Hybrid Cloud Storage package from 45 Drives, a flexible, highly affordable, media archiving solution consisting of a 45 Drives Storinator storage server, Rclone, Duplicity, and B2 Cloud Storage.

The 45 Drives’ innovative Hybrid Cloud Storage package and their partnership with Backblaze B2 Cloud Storage was the perfect solution. The Hybrid Cloud Storage package installs on the Storinator system and utilizes Rclone or Duplicity to back up or sync files to the B2 cloud. This gave Panna a fully operational local storage system that sends changes automatically to the B2 cloud. For Joshua and his fellow editors, the Storinator/Backblaze B2 solution gave them the best of both worlds, high performance local storage and readily accessible, affordable off-site cloud storage all while eliminating their old archive: the closet full of external hard drives.

Andy Klein

Andy Klein

Director of Product Marketing at Backblaze
Andy has 20+ years experience in technology marketing. He has shared his expertise in computer security and data backup at the Federal Trade Commission, Rootstech, RSA and over 100 other events. His current passion is to get everyone to back up their data before it's too late.
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