Preserving the Music of Austin City Limits

By | June 6th, 2017

KLRU-TV, Austin PBS created Austin City Limits 42 years ago and has produced it ever since. Austin City Limits is the longest-running music series in television history. Over the years, KLRU accumulated over 550 episodes and thousands of hours of unaired footage stored on videotape. When KLRU decided to preserve their collection they turned to….

Data Backup: Minimizing The Impact of Ransomware

By | June 1st, 2017

The old adage “Backing up your data is important to plan for, as hard drives inevitably fail.” is as true as ever, but equally true now is the need to backup your data to thwart the increasing frequency of ransomware attacks. What is Ransomware? Ransomware is malicious software that blocks access to your data, by….

Backup Awareness Survey, Our 10th Year

By | May 31st, 2017
Backup Awareness

This is the 10th year Backblaze has designated June as Backup Awareness Month. It is also the 10th year of our annual Backup Awareness Survey. Each year, the survey has asked the question; “How often do you backup all of the data on your computer?” As they have done since the beginning, the good folks….

Managing a Remote Workforce

By | May 25th, 2017

While Backblaze has customers all around the globe, the company itself is a pretty small enterprise with just over 50 employees. Many of those employees are actually remote. 75% of Backblaze employees work from the main Backblaze office (San Mateo), 15% are datacenter employees, and 10% working remotely full-time. Many companies that were the pioneers….

Building a Competitive Moat: Turning Challenges Into Advantages

By | May 18th, 2017

In my previous post on how Backblaze got started, I mentioned that “just because we knew the right solution, didn’t mean that it was possible.” I’ll dig into that here. The right solution was to offer unlimited backup for $5 per month. The price of storage at the time, however, would have likely forced us to price our unlimited backup service at 2x – 5x that.

We were faced with a difficult challenge – compromise a fundamental feature of our product by removing the unlimited storage element, increase our price point in order to cover our costs but likely limit our potential customer base, seek funding in order to run at a loss while we built market share with a hope/prayer we could make a profit in the future, or find another way (huge unknown that might not have a solution). Below I’ll dig into the options that were available, the paths we tried, and how this challenge completely transformed our company and ended up being our greatest technological advantage.

Hiring a Content Director

By | May 12th, 2017

Thank you for your interest, but this position has been filled.Please check out our jobs page for additional great opportunities at Backblaze. Backblaze is looking to hire a full time Content Director. This role is an essential piece of our team, reporting directly to our VP of Marketing. As the hiring manager, I’d like to….