While I wish that everyone would backup their data, the reality is for many people it takes a specific event to occur. (Unfortunately, that moment for most people is data loss.) For Kirk, that moment was starting to work at Backblaze.
In a crazy coincidence, immediately after starting work and signing up with our online backup service, Kirk had a system crash:
Just had a great first-hand experience using backblaze to restore my corrupted iTunes Library.itl and .xml. I have been working on my home computer and having memory issues that messed up right in the middle of an iTunes update. It corrupted the iTunes xml and itl files. To restore I merely asked for those 2 files from backblaze and had a zip file in SECONDS. I copied them in and voila, my itunes is up an running.
I saw on the mac support site where lots of folks had this issue so another great selling point! (not to mention we back up the entire iTunes music library as well!)
Here are the Mac Forums discussion Kirk mentions with lots of people having issues.
Maybe we should hire everyone out there to get them to back up?