iconik and Backblaze — The Cloud Production Solution You’ve Always Wanted

By | October 9th, 2018

Cantemo iconik Plus Backblaze B2 for Media Cloud Production

Cantemo iconik Plus Backblaze B2 for Media Cloud Production

Many of our customers are archiving media assets in Backblaze B2, from long-running television productions, media distributors, AR/VR video creators, corporate video producers, houses of worship, and many more.

They are emptying their closets of USB hard drives, clearing off RAID arrays, and migrating LTO tapes to cloud storage. B2 has been proven to be the least expensive storage for their media archives, while keeping the archives online and accessible. Gone are the days of Post-its, clipboards, and cryptic drive labels defining whether old video footage can be found or not. Migrating archives from one form of storage to another will no longer suck up weeks and weeks of time.

So now that their archives are limitless, secure, always active, and available, the next step is making them actionable.

Our customers have been asking us — how can I search across all of my archives? Can I preview clips before I download the hi-res master, or share portions of the archive with collaborators around the world? Why not use the latest AI tools to intelligently tag my footage with metadata?

To meet all of those needs and more, we are excited to announce that Cantemo’s iconik cloud media management service now officially supports Backblaze B2.

iconik — A Media Management Service

iconik is an affordable and simple-to-use media management service that can read a Backblaze B2 bucket full of media and make it actionable. Your media assets are findable, sortable with full previews, and ready to pull into a new project or even right into your editor, such as Adobe Premiere, instantly.

Cantemo iconik user interface

iconik — Cantemo’s new media management service with AI features to find, sort, and even suggest assets for your project across your entire library

As a true media management service, iconik’s pricing model is a pay-as-you-go service, transparently priced per-user, per month. There are no minimum purchases, no servers to buy, and no large licensing fees to pay. To use iconik, all your users need is a web browser.

iconik Pricing

To get an idea of what “priced-per-user” might look like, most organizations will need at least one administrative user ($89/month), standard users ($49/month) who can organize content, create workflows, and ingest new media, and browse-only users ($19/month), who can search and download what they need. There’s also a “share-only” level that has no monthly charge that lets you incorporate customer and reviewer comments. This should accommodate teams of all kinds and all sizes.

Best of all, iconik is intelligent about how it uses storage, and while iconik charges small consumption fees for proxy storage, bandwidth, etc., they have found that for customers that bring media from Backblaze B2 buckets, consumption charges should be less than 5% of the monthly bill for user licenses.

As part of their launch promotion, if you get started in October, Cantemo will give Backblaze customers a $300 getting started credit!

You can sign up and get started here using the offer code of BBB22018.

Everwell’s Experience with iconik and Backblaze

One of the first customers to adopt iconik with Backblaze is Everwell, a video production company. Everwell creates a constant stream of videos for medical professionals to show in their waiting rooms. Rather than continuously buying upgrades for their in-house asset management system and local storage, iconik allows Everwell to shift their production to the cloud for all of their users. Their new solution will allow Everwell to manage their growing library of videos as new content constantly comes online, and kick off longer form productions with full access to all the assets they need across a fast-moving team that can be anywhere their production takes them.

collage of Everwll video images

Everwell is a fast-growing medical content developer for healthcare givers

To speed up their deployment of iconik, Everwell started with Backblaze’s data ingestion service, Fireball. Everwell copied their content to Fireball, and once back in the Backblaze data center, the data from Fireball was quickly added directly to Everwell’s B2 buckets. iconik could immediately start ingesting the content in place and make it available to every user.

Learn more about Backblaze B2 Fireball

With iconik and Backblaze, Everwell dramatically simplified their workflow as well, collapsing several critical workflow steps into one. For example, by uploading source files to Backblaze B2 as soon as they’re shot, Everwell not only reduces the need to stage local production storage at every site, they ingest and archive in a single step. Every user can immediately start work on their part of the project.

“The ‘everyone in the same production building’ model didn’t work for us any longer as our content service grew, with more editors and producers checking in content from remote locations that our entire team needed to use immediately. With iconik and Backblaze, we have what feels like the modern cloud-delivered production tool we’ve always wanted.”

— Loren Goldfarb, COO, Everwell

See iconik in Action at NAB NYC October 17-18

NAB Show New York - Media In Action October 17-18 2018

Backblaze is at NAB New York. Meet us there!

We’re excited to bring you several chances to see iconik and Backblaze working together.

The first is the NAB New York show, held October 17-18 at the Javits Center. iconik will be shown by Professional Video Technology in Booth N1432, directly behind Backblaze, Booth N1333.

Have you signed up for NAB NY yet? You can still receive a free exhibits pass by entering Backblaze’s Guest Code NY8842.

And be sure to sign up to meet with the Backblaze team at NAB by signing up on our calendar.

Attend the iconik and B2 Webinar on November 20

Soon after NAB NY, Backblaze and iconik will host a webinar to demo the solution called “3 Steps to Making Your Cloud Media Archive ‘active’ With iconik and Backblaze B2.” The webinar will be presented on November 20 and available on demand after November 20. Be sure to sign up for that too!

3 Steps Demo with: iconik and Backblaze B2 Cloud Storage

Sign up for the iconik/B2 Webinar

Don’t Miss the iconik October Launch Promotion

The demand for creative content is growing exponentially, putting more demands on your creative team. With iconik and B2, you can make all of your media instantly accessible within your workflows while adopting a infinitely scalable, pay only for what you use, storage solution.

To take advantage of the iconik October launch promotion and receive $300 free credit with iconik, sign up using the BBB22018 code.

Skip Levens

Skip Levens

Skip drives Backblaze's outreach to Creative and Media and Entertainment customers - and has been a long-time champion of intelligent digital storytelling and television and film production workflows.
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