Modern media workflows don’t run on storage alone. They run on ecosystems—tightly integrated stacks of tools that ingest, process, analyze, move, review, and distribute content at scale. The companies we partner with aren’t just integrating with Backblaze; they’re building on it to solve real, specific problems that media teams face every day: archives that are impossible to search, file transfers that collapse over distance, review cycles that slow production to a crawl, compliance workflows that can’t keep up with library growth.
At NAB Show 2026, we’re bringing ten of those partners into booth N1259 to share what they’ve built. But the stories they’re telling aren’t just for Las Vegas—they’re for any media team trying to understand what a modern, cost-efficient, deeply integrated workflow actually looks like in practice.
Here’s a look at each partner, the problem they solve, and why it matters.
Imaginario AI: From Archive to Action
Presenter: Jose Puga, CEO and Co-Founder, Imaginario AI
Most video archives are passive. Content sits in storage, cataloged by someone who had time to do it years ago, effectively invisible to the people who could use it today. Imaginario AI flips that model.
Jose Puga’s session, “From Archive to Action: How AI Is Turning Your Video Library Into a Revenue Engine,” frames the shift from passive storage and cataloging to intelligent systems that actively surface, repurpose, and monetize content. The talk covers how marketing teams can accelerate campaigns, post-production teams can shortcut assembly, and compliance workflows can move from reactive to automated.
Imaginario is a multimodal video agentic platform that understands video in a human-like way—recognizing sounds, speech, and visual scenes without requiring time-based metadata. The platform is trusted by Warner Bros. Discovery, Sony Music, and Universal Pictures, and has won back-to-back IBC Best of Show honors in 2024 and 2025.
The Backblaze integration means content stays where it lives—no migration, no friction. As Jose puts it: “Backblaze provides our clients a scalable, reliable cloud layer that eliminates the friction of manual data transfers. Our native integration saves video teams dozens of hours by keeping content on Backblaze while unlocking high-speed AI analysis, retrieval, and repurposing in media and entertainment.”
Suite Studios: S3 Native File Streaming
Presenter: Jay Maxwell, Co-Founder & CPO, Suite Studios
Remote and distributed production teams have wrestled with the same problem for years: How do you collaborate on large media files when your team is spread across the globe? Suite’s answer is S3 Native File Streaming on Backblaze B2. The stack makes working with cloud object storage all-around easier, enabling teams to read and write data as standard objects without copying, syncing, or transferring.
Jay Maxwell’s session explores how global teams can instantly access and collaborate on large media files from anywhere—eliminating delays and accelerating production timelines. No syncing, no waiting, no workarounds. Just files that behave the way you need them to, wherever your team happens to be.
TwelveLabs: Unlocking Archive Value with Video AI
Presenter: Jordan Woods, Senior Solutions Architect, TwelveLabs
There’s a pattern across media organizations of all sizes: years of valuable archived content sitting effectively invisible because manual cataloging doesn’t scale. TwelveLabs makes that content searchable and monetizable.
Jordan Woods’ session, “Unlocking Archive Value with TwelveLabs Video Intelligence,” shows how pairing Backblaze’s cost-efficient storage with TwelveLabs’ video AI gives organizations a practical path to turn dormant archives into searchable, monetizable assets.
As Danny Nicolopoulos, Head of Strategic Partnerships at TwelveLabs, explains: “Media companies are sitting on years of valuable archived content that’s effectively invisible because manual cataloging doesn’t scale. Pairing Backblaze’s cost-efficient storage with TwelveLabs’ video AI gives organizations a practical path to turn those dormant archives into searchable, monetizable assets.”
Tillered: Full Speed Cloud Storage Over Any Distance
Presenters: Davey Goode, Founder & Stephen Ceci, Commercial Lead, Tillered
Physics is an undefeated opponent. Move data over long distances and throughput drops—no matter how fast your storage is or how much bandwidth you have. Tillered is built to remove that distance penalty.
The session, “Backblaze B2 Accelerate with Tillered: Full Speed Cloud Storage Over Any Distance,” demonstrates how the B2 Accelerate product brings Tillered’s acceleration technology to Backblaze B2, with transfers up to 34x faster as a result. No simulations—just live transfers with real results, showing what it looks like when enterprises can move data across any distance without adding bandwidth or changing workflows.
Davey Goode founded Tillered after repeatedly running into the same issue building large-scale connectivity infrastructure: No matter how much bandwidth was available, performance collapsed over distance. This session is the solution he built.
Telestream UP.Review: Decide Faster
Presenter: Sebastian Manemann, Senior Director of Product Management, Telestream
Capture, storage, and distribution have gotten faster. Review hasn’t kept up. Proxies, downloads, duplicated files—the approval workflow often undoes the speed gains made everywhere else in the pipeline.
Sebastian Manemann’s session, “Decide Faster: Real-Time Review, QC, and Delivery with Telestream UP.Review and Backblaze B2,” demos how Telestream UP.Review enables real-time, high-resolution playback and QC directly on media stored in Backblaze B2 without moving or duplicating files.
By keeping content in Backblaze as the central storage layer, teams can review instantly, validate quality, and move to delivery faster—all while maintaining a single source of truth across the workflow. As Sebastian frames it: “When you eliminate duplication and review directly from storage, you don’t just move faster—you operate smarter.”
Qencode + Sardius: A Multi-Vendor M&E Workflow in Practice
Presenters: Murad Mordukhay, CEO, Qencode, and Jason Shore & Ari Burt, Sardius Media
This one is different from the others—it’s not a product demo; it’s a case study. Sardius Media rebuilt their media pipeline around a race model: Multiple storage providers write in parallel, and the fastest result wins.
The session breaks down how Backblaze wins approximately 80% of those races, with Qencode orchestrating the encoding layer across the pipeline. It covers what the production data actually shows, and what Sardius would do differently if they were designing the workflow from scratch today.
Qencode uses machine learning to reduce file sizes by an average of 60% without sacrificing quality. Their CEO, Murad Mordukhay, sums up the partnership plainly: “The best partnerships are when two companies solve different halves of the same problem. Backblaze handles storage with the kind of reliability and transparency that perfectly aligns with how we think about transcoding. No surprises, no lock-in, just infrastructure that earns trust by performing every single day.”
HiScale: Orchestrating Media Across the Stack
Presenter: Christoph Jurkuhn, CEO, HiScale
Media workflows break down not just because of bad tools, but because of coordination failures between good ones. Files don’t sync. Teams duplicate work. Availability lags behind where content actually needs to be.
Christoph Jurkuhn’s session, “The Hidden Layer: Orchestrating Media Across the Stack with HiScale and Backblaze,” shows in a live demo how HiScale orchestrates media movement across distributed environments while Backblaze B2 provides the durable, scalable storage layer underneath. Files move, sync, and become available across teams and tools without delays, duplication, or manual intervention.
“Backblaze is built for straightforward, cost-efficient storage and HiScale builds on top of that to orchestrate and process your media. It’s a natural fit for modern media workflows.”
Iconik: Control Your Content
Presenter: Jeremy Strootman, Media Workflow Consultant, Iconik
At a certain scale, the problem isn’t creating content; it’s controlling it. Files get lost, search slows to a crawl, and archives become liabilities instead of assets.
Jeremy Strootman’s session, “Control Your Content: Turning Media Chaos into Operational Advantage,” demos how Iconik and Backblaze B2 give teams operational control over their media: making content instantly searchable, accessible, and reusable across the entire workflow.
With a foundational background in storage and archiving, Jeremy has spent over two decades helping content creators maximize efficiency and productivity across the entire media lifecycle, from ingest to archive. His perspective: “Backblaze gives us the scalable foundation; Iconik gives teams control over how that content is actually used.”
ToolsOnAir: Modern Broadcast Workflows on Backblaze
Presenter: Peter Steiner, Chief Business Officer, ToolsOnAir
Peter Steiner’s session, “Record, Store, Play: Modern Broadcast Workflows on Backblaze,” brings ToolsOnAir’s deep broadcast expertise to bear on what it looks like to build a complete ingest-to-playout workflow with Backblaze B2 as the storage foundation.
ToolsOnAir has been building Apple-based broadcast solutions for over a decade, with deployments across broadcast, ingest, and storage workflows worldwide. This session is for anyone running live or near-live operations who wants to understand what a modern, cloud-native broadcast stack actually looks like in practice.
Mixpeek: AI-Powered Media Compliance at Scale
Presenter: Ethan Steininger, Founder & CEO, Mixpeek
The final session tackles a problem that’s only growing: As video libraries scale into the billions of assets, compliance workflows built for smaller operations don’t hold.
Ethan Steininger’s session, “What You Miss Can Cost You: AI-Powered Media Compliance at Scale on Mixpeek and Backblaze B2,” shows how Mixpeek’s multimodal AI infrastructure platform transforms unstructured content—video, images, audio, and documents—into searchable, programmable assets through a unified API.
Before founding Mixpeek, Ethan led search at MongoDB, and today Mixpeek powers enterprise workflows across media, adtech, healthcare, and brand safety, with core technology spanning feature extraction, multimodal retrieval, and a custom-built distributed vector store engineered for billion-scale workloads.
The Bigger Picture
Ten companies, one through-line: storage that integrates cleanly across the entire media stack changes what’s possible. As I put it in my article for Post Perspective:
What we are seeing is a broader realization that infrastructure decisions directly shape how teams build and operate. When pricing models penalize access or iteration, teams naturally limit how often they experiment or how much data they retain. That has a direct impact on product velocity and long-term value creation.
Backblaze didn’t have to react to this shift; it’s how we have always approached the market. Our cost model removes barriers like egress and transaction fees so teams can operate freely. That allows media organizations to focus on where value is actually created—whether that is content, audience engagement, or new AI-driven capabilities—while still maintaining craft excellence.
When your foundation is cost-efficient, S3-compatible, and built for reliability at scale, every tool in the ecosystem above it gets to do its best work. That’s what we mean when we talk about “building the future of media workflows”—not just that Backblaze stores your files, but that it enables the ecosystem built on top of it.
Join Us at NAB Show 2026
We’d love to show you around. Whether you want to catch one of the in-booth presentations, sit down for a workflow consultation, or talk through your specific storage and integration challenges, our team will be on-site all week.
Visit our booth N1259 or book a meeting at backblaze.com/nab2026.
NAB Show 2026 runs April 18–22 in Las Vegas, NV.
