Backblaze Wins NAB Product of the Year

A decorative image showing a film strip flowing into a cloud with the Backblaze and NAB Show logos displayed.

Last week the Backblaze team connected with the best and brightest of the media and entertainment industry at the National Association of Broadcasters (NAB) conference in Las Vegas. For those who missed out, here is a recap of last week events:

Backblaze B2 Event Notifications Launches at NAB 2024

Event Notifications gives you the freedom to build automated workflows across the different best-of-breed cloud platforms you use or want to use—saving time, money, and improving your end users’ experiences. After demoing this new service for folks working across media workflows at the NAB show and winning the NAB Product of the Year in the Cloud Computing and Storage category, the Event Notifications private preview list is filling up, but you can still join it today

A photograph of the 2024 Product of the Year trophy. Backblaze won this award for their new feature, Event Notifications.

Backblaze B2 Cloud Storage Event Notifications Wins NAB Best of Show Product of the Year

Join the Waitlist ➔ 

Backblaze Achieves TPN Blue Shield Status

More news for media and entertainment leaders: Backblaze joined the Trusted Partner Network (TPN), receiving Blue Shield status. TPN is the Motion Picture Association’s initiative aimed at advancing trust and security best practices across the media and entertainment industry. This important initiative provides greater transparency and confidence in the procurement process as you advance your workflow with new technology. 

Axle AI Cloud is Powered by Backblaze

A testament to the power of partnerships across the industry, Axel AI announced Axel AI Cloud Powered by Backblaze, a new, highly affordable, AI-powered media storage service that leverages Backblaze’s new Powered by Backblaze program for affordable, seamlessly integrated AI tagging, transcription, and search.

Experts on Stage

For the first time, Backblaze hosted a series of events together with Partners and customers, delivering actionable insights for folks on the show floor to improve their own media workflows. Our Backblaze Tech Talks featured Quantum, CuttingRoom, iconik, ELEMENTS, Axel AI, CloudSoda, Hedge,, Suite Studios, and Qencode. Huge thanks to the presenters and everyone who came by.

See You at the Next One

Thank you to all of our customers, partners, and friends who helped make last week a hit. We are already looking forward to NAB–NY, IBC, NAB 2025—and, most of all, to moving the industry forward together. 


About Jeremy Milk

Jeremy Milk is a storybuilder who heads the Backblaze Product Marketing team. He's spent more than two decades honing his craft in product and consumer goods marketing leadership roles at companies including Intuit, WePay (acquired by JPMorgan Chase), and The Clorox Company. Outside the office, he can often be found near a soccer field, on a running trail, or fueling on coffee and tacos. Follow him on LinkedIn or Twitter.