{"id":94310,"date":"2020-03-10T09:48:38","date_gmt":"2020-03-10T16:48:38","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=94310"},"modified":"2022-04-04T12:19:33","modified_gmt":"2022-04-04T19:19:33","slug":"how-industrious-films-adopted-cloud-storage","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/how-industrious-films-adopted-cloud-storage\/","title":{"rendered":"The Speed of Collaboration: How Industrious Films Adopted Cloud Storage"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-94311 size-full\" title=\"How Industrious Films Adopted Cloud Storage\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2020\/03\/bb-bh-Jeff-Nicosia-Interview.jpg\" alt=\"Industrious Films video collaboration\" width=\"1440\" height=\"820\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Jeff-Nicosia-Interview.jpg 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Jeff-Nicosia-Interview-300x171.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Jeff-Nicosia-Interview-1024x583.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Jeff-Nicosia-Interview-768x437.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Jeff-Nicosia-Interview-560x319.jpg 560w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<div class=\"abstract\" style=\"line-height: 1.8; margin: 24px 12px; padding: 24px 12px 10px 12px;\"><strong>For Additional Information:<\/strong> This post is one of a series focusing on solutions for professionals in media and entertainment. If you\u2019d like to learn more, we\u2019re hosting a series of webinars about these solutions over the coming months. <a href=\"https:\/\/www.brighttalk.com\/webcast\/14807\/388921?utm_source=Backblaze&amp;utm_medium=brighttalk&amp;utm_campaign=388921\" target=\"_blank\" rel=\"noopener noreferrer\">Please join us for our first<\/a> on March 26 with iconik!<\/div>\n<p id=\"bzdropcap\">Jeff Nicosia, owner and founder of <a href=\"https:\/\/www.industriousllc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Industrious Films<\/a>, will be the first to tell you that his company of creatives is typical of the new, modern creative agency. They make their name and reputation every day by delivering big advertising agency creative services directly to clients without all the extra expense of big advertising agency overhead and excess.<\/p>\n<p>Part of this lighter approach includes taking a more flexible attitude towards building their team. With decades of experience at some of the best-known agencies in LA and New York, Industrious Films knows that the best people for their projects are spread out all over the country, so they employ a distributed set of creatives on almost every job.<\/p>\n<p>But with entire teams working remotely, they need tools that boost collaboration and reduce the inefficiency of sending huge media files back and forth as everyone pushes to meet client delivery deadlines.<\/p>\n<p>Backblaze hired Industrious Films to produce videos for our NAB booth presence last year, and during our collaborative process we introduced Backblaze <a href=\"https:\/\/www.backblaze.com\/docs\/cloud-storage-about-backblaze-b2-cloud-storage\">B2 Cloud Storage<\/a> to their team. For this group of road-tested veterans, the potential for our cloud storage project to help their process was eye-opening indeed.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4fdbba66-22c2-4db3-92f4-3733651371f5\"><span class=\"hs-cta-node hs-cta-4fdbba66-22c2-4db3-92f4-3733651371f5\" id=\"hs-cta-4fdbba66-22c2-4db3-92f4-3733651371f5\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2832298\/4fdbba66-22c2-4db3-92f4-3733651371f5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-4fdbba66-22c2-4db3-92f4-3733651371f5\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2832298\/4fdbba66-22c2-4db3-92f4-3733651371f5.png\"  alt=\"\u2794 Download Our Media Workflows E-book\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2832298, '4fdbba66-22c2-4db3-92f4-3733651371f5', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>How Cloud Storage Has Impacted Industrious Films Workflow<\/h2>\n<p>As we re-engaged with Industrious Films to work on new projects this year, we wanted to hear Jeff\u2019s thoughts on what cloud storage has accomplished for his team, and what it was like before they started using B2.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-94315\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2020\/03\/image6.jpg\" alt=\"Industrious Films Shooting a Video for Quantum\" width=\"1999\" height=\"618\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image6.jpg 1999w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image6-300x93.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image6-1024x317.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image6-768x237.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image6-1536x475.jpg 1536w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image6-560x173.jpg 560w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><strong>Skip Levens: Jeff, can you tell me about the niche that Industrious Films has carved out, and what your team is like?<\/strong><\/p>\n<p><strong>Jeff Nicosia:<\/strong> Industrious Films brings the best of advertising agency video production directly to companies by eliminating the middleman. We tell customer and company stories really well, with craft, and have found a way to do it at a price that lets companies do a lot more video in their marketing vs. a once-a-year luxury. We\u2019ve really found our niche in telling company stories and customer videos, working for companies like Quantum, Backblaze (of course), DDN, Thanx, Unisan, ExtraHop and tons more.<\/p>\n<p>We\u2019re all creatives that worked at ad agencies, design studios, post houses, etc. We\u2019re spread out but come together for projects all over the country, and actually the world. Right now I\u2019m in Manhattan Beach (Los Angeles, CA) while our main editor is on the other side of LA\u201425 minutes or 2 hours by car away depending on time of day\u2014and our main graphics editor is in Iowa. Oh, and our colorist is either in Los Angeles or Brazil, depending on the time of year.<\/p>\n<p>As for shooting we use sound guys, shooters, PA\u2019s, etc., either from LA, or we hire locally wherever we\u2019re shooting the video. We have crews we have collaborated with on multiple occasions in LA, Seattle, New York, London, and San Francisco. I actually shot a timelapse of a fairly typical shoot day: \u201cA 14-Hour Shoot in 60s\u201d to give you an idea of what it\u2019s like.<\/p>\n<p><iframe loading=\"lazy\" title=\"A 14 hour shoot day in 60 seconds \/\/ 2014\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/idCSoa3mXgg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>SL:<\/strong> Jeff, before we talk about how you adopted Backblaze B2 and cloud storage in general, can you paint a picture of what it&#8217;s usually like to shoot and deliver a large video project like the one you created for us?<\/p>\n<p><strong>JN:<\/strong> It\u2019s a never-ending exchange of hard drives and bouncing between Dropbox, Box, Google Drive, and what have you, as everyone is swapping files and sending updates. We\u2019re also chasing customers and asking, \u201cDid you get the file?\u201d Or, \u201cDid you send the file?\u201d All of this was hard enough when video size was HD\u2014now, when everything\u2019s 4K or higher it just doesn\u2019t work at all. A single 4K RAW file of 3-4GB might take up an entire Google Drive allowance, and it gets very expensive to save to Google Drive beyond that size. We\u2019ve spent an entire day trying to upload a single critical file that looks like its uploading, then have it crap out hours later. At that point, we\u2019ve just wasted a day and we\u2019re back to slapping files on a hard drive and trying to make the FedEx cutoff.<\/p>\n<blockquote><p>\u201cAny small business or creative endeavor has to be remote nowadays. You want to hire the best people, no matter where they are. When people live where they want and work out of a home office they charge less for their rates\u2014that\u2019s how we deliver a full-service ad agency and video production service at the prices we can.\u201d<\/p><\/blockquote>\n<p><strong>SL:<\/strong> I remember, from working together on other projects, that we were constantly swapping hard drives and saying, \u201cIs this one yours?\u201d Or finally seeing you again years later, and handing you back your hard drive.<\/p>\n<p><strong>JN:<\/strong> Right! It\u2019s so common. And you can\u2019t just put files on a hard drive and ship it. We\u2019ve had overnight services lose drives on us enough times that we\u2019ve learned to always make extra copies on entirely new hard drives before sending a drive out. It&#8217;s always a time crunch and you have to make sure you have a spare drive and that it&#8217;s big enough. And you just know that when you send it to a client you\u2019re never going to see that drive again. It\u2019s a cost of business, and hundreds of dollars a month just gone\u2014or at least it used to be. I\u2019ve spent way too much time stalking Best Buy buying extra hard drives when there\u2019s a sale because we were constantly buying drives.<\/p>\n<p><strong>SL:<\/strong> So that was the mindset when we kicked off our NAB Video Project last year (for <a href=\"\/blog\/what-not-to-miss-nab2019\/\">NAB 2019<\/a>) and I said, instead of handing you a <a href=\"\/blog\/life-and-times-of-a-backblaze-hard-drive\/\">hard drive<\/a> with all of our B-roll, logos, etc., let\u2019s use Backblaze B2.<\/p>\n<p><strong>Technical Note: <\/strong>I helped Industrious Films set up three buckets: a private bucket that I issued write-only app keys for (basically a \u2018drop bucket\u2019 for any incoming content); a private bucket for everyone on the project to access; and a public bucket for sharing review files directly from Backblaze if needed.<\/p>\n<p>Next, I cut app keys for Industrious Films that spanned all three buckets so that they could easily organize and rearrange content as needed. I entered the<a href=\"https:\/\/www.backblaze.com\/b2\/docs\/application_keys.html\"> app key<\/a> into a bookmark in Cyberduck, and gave Industrious Films the bookmark to drop into Cyberduck.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-94320\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2020\/03\/image2.jpg\" alt=\"Industrious Films on Set\" width=\"1999\" height=\"1333\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image2.jpg 1999w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image2-300x200.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image2-1024x683.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image2-768x512.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image2-1536x1024.jpg 1536w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image2-1248x832.jpg 1248w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image2-560x373.jpg 560w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><strong>JN:<\/strong> Well, we work for technical clients, but I\u2019m not really a technical guy. And my team are all creatives, not techies, so anything we use has to be incredibly simple. I wasn\u2019t sure how it was going to work. Most of us were familiar with FTP clients, and this interface looks like the files and folders we\u2019d see on a typical shared <a href=\"\/blog\/open-source-data-storage-server\/\">storage server<\/a>, so it was very easy to adapt.<\/p>\n<blockquote><p>\u201cEven though I have a background in tech, I\u2019ve worked in technology companies, and my customers are tech companies, I\u2019m not a tech savvy guy at all and I don\u2019t want to be. So the tools I use have to be simple and let me get on with telling my customer\u2019s story.\u201d<\/p><\/blockquote>\n<p>Everyone on my team works out of their home offices, or shared workspaces. I\u2019ve got a 100 Megabit connection, up and down, and our graphics guy has the same\u2014and he\u2019s in the middle of Iowa. We each started uploading files in Cyberduck, then we jumped on a Skype call together and watched 6GB files fly across and we were just blown away. We just couldn\u2019t believe that this was cloud storage, and it seemed like the more we put in, the faster it got. Our graphics guy was just raving about it, trying out bigger and bigger file uploads. He was freaking out\u2014he kept saying, \u201cWhat kind of <a href=\"https:\/\/www.backblaze.com\/cloud-storage\/solutions\/media-workflow\" target=\"_blank\" rel=\"noopener noreferrer\">secret sauce<\/a> do these guys have!?\u201d<\/p>\n<p><strong>SL:<\/strong> Can you tell me how the team adjusted to using a shared bucket? What did collaboration look like?<\/p>\n<p><strong>JN:<\/strong> First of all, since we had a files and folders interface, I jumped right in and did the usual organization of assets. One folder for Backblaze customer video reels, one for Backblaze B-roll, one for logos, one for audio, one for storyboards, motion graphics templates, etc. Then everyone downloads what they need from the folder to work locally, and puts changed and finished files back up in the shared bucket for everyone to see. That way we can review on the fly.<\/p>\n<p>I sync everything to a local RAID array, but most of the time my focus is only on the shared bucket with the team. I don\u2019t use an asset manager or project manager solution\u2014I can always drop in something like<a href=\"\/blog\/iconik-and-backblaze-cloud-production-solution\/\" target=\"_blank\" rel=\"noopener noreferrer\"> iconik<\/a> later if we\u2019re doing overlapping large projects simultaneously. This works for our team for now and is exactly what we need.<\/p>\n<blockquote><p>\u201cMy graphics lead moved from North Hollywood to Iowa. And whether he\u2019s 25 miles away from me or 2000, if we\u2019re not in the same room, we need a way to send files to each other quickly to work together. So if the tools are good enough, it doesn\u2019t matter where the team is anymore.\u201d<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-94322\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2020\/03\/image10.jpg\" alt=\"Industrious Films Video Production\" width=\"1999\" height=\"1333\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image10.jpg 1999w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image10-300x200.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image10-1024x683.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image10-768x512.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image10-1536x1024.jpg 1536w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image10-1248x832.jpg 1248w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/image10-560x373.jpg 560w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><strong>SL: <\/strong>I seem to remember we needed some of those files for tweaks and changes as we were deploying on the NAB show floor?<\/p>\n<p><strong>JN: <\/strong>Right, since we had the entire project and all the source files online, in all the chaos of <a href=\"\/blog\/backblaze-at-nab-2018-in-las-vegas\/\">NAB booth<\/a> building before the show opened, as we played our video on the huge screens\u2014we realized we could still swap in a better graphic. So, we just pulled from the Backblaze web interface and dropped it in right there. Otherwise, we\u2019d have had to track down the new file and have someone deliver it to us, or more likely not make the change at all.<\/p>\n<blockquote><p>\u201cSpeed <em>is<\/em> collaboration for us as a small team. When uploads and downloads are fast and we\u2019re not fighting to move files around, then we can try new ideas quickly, zero in on the best approach, and build and turn projects faster. It\u2019s how we punch way, way above our weight as a small shop and compete with the biggest agencies.\u201d<\/p><\/blockquote>\n<p><strong>SL: <\/strong>What advice would you give creatives who want to try to rely less on dragging hard drives around? Any final thoughts?<\/p>\n<p>A: Well, first of all, hard drives are never totally going away. At least not until something very simple and very cheap comes along. I might work for technical customers, but sometimes their marketing leads will hand me hard drives, or when I want to deliver a file or have them review a file they\u2019ll ask me to put it on a private YouTube or Vimeo link. They want to review on their phone or at lunch, so it needs to be simple for them, too. But at least we can organize everything we do on Backblaze and there\u2019s a lot fewer hard drives in my life at least.<\/p>\n<p>One of the biggest revelations I\u2019ve had is not just for editors and producers working on projects like we did, but for shooters too. On a shoot, everyone takes a copy of the raw files and no one leaves the shoot until there are two copies. If there\u2019s a problem with the camera carts (storage cards) this whole process can be agonizingly slow. If only more people knew they could upload a copy to something like Backblaze that would not only function as a shared copy but also allow everyone to start reviewing and editing files right away instead of waiting until they got back to the shop.<\/p>\n<p>And finally, everyone can do what we\u2019ve done. The way we\u2019ve thrived and how creatives find their niche and thrive in a gig economy is to use simple, easy to use tools that let you tell those stories, offer better service, and <a href=\"\/blog\/how-to-compete-with-giants\/\">compete with<\/a> bigger agencies with higher overhead. We did it, anyone else can too.<\/p>\n<p><strong>SL:<\/strong> Absolutely! Thanks Jeff, for taking time out to talk to us. We really appreciate your team\u2019s work and look forward to working together on our next project!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We spoke to Jeff Nicosia about how he and his team at Industrious Films boost collaboration while working remotely and cut down on time wasted by sharing files with Backblaze B2 Cloud Storage.<\/p>\n","protected":false},"author":135,"featured_media":94311,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[7,476],"tags":[468],"class_list":["post-94310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-storage","category-media-workflow","tag-b2cloud","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Industrious Films Adopted Cloud Storage to Improve Workflow<\/title>\n<meta name=\"description\" content=\"With entire teams working remotely, agencies need tools that boost collaboration and reduce the inefficiency of sending huge media files.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/how-industrious-films-adopted-cloud-storage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Industrious Films Adopted Cloud Storage to Improve Workflow\" \/>\n<meta property=\"og:description\" content=\"With entire teams working remotely, agencies need tools that boost collaboration and reduce the inefficiency of sending huge media files.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backblazeprod.wpenginepowered.com\/blog\/how-industrious-films-adopted-cloud-storage\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; 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