{"id":87821,"date":"2025-02-06T09:48:24","date_gmt":"2025-02-06T17:48:24","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=87821"},"modified":"2025-02-06T09:48:29","modified_gmt":"2025-02-06T17:48:29","slug":"how-to-migrate-mam-to-cloud","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/how-to-migrate-mam-to-cloud\/","title":{"rendered":"The Philadelphia Eagles Make Real-Time Content Production a Reality"},"content":{"rendered":"\n
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Media and entertainment professionals have long debated how and where cloud services best fit in their workflows. Archive<\/a> was initially seen as the most natural fit. But end-to-end cloud workflows and cloud-based production were viewed with skepticism due to the network bandwidth required to edit full resolution content. Now, as more organizations lean into REMI workflows, and new cloud-oriented creative tools enable real-time content production, the cloud is playing a role<\/a> at every step of creative workflows.<\/p>\n\n\n\n

Of course, it\u2019s one thing to talk about real-time production in the cloud and it\u2019s another thing to show how the cloud has transformed an actual workflow from end-to-end. But that\u2019s exactly what the Philadelphia Eagles<\/a> media team did by building a streamlined work-from-anywhere solution with cloud storage and cloud-delivered asset management. The best part was that rolling out the new cloud workflow was just as painless as it was transformative for their business.<\/p>\n\n\n\n

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We went from frequent LTO crashes and long restore times to near-instant access for every stored clip.<\/p>\n\n\n\n

\u2014Stacy Kelleher, Director of Production, Philadelphia Eagles<\/p>\n<\/blockquote>\n\n\n\n

Archive availability sidelines production efforts<\/h2>\n\n\n\n

The Eagles were using a portfolio of different storage systems to store petabytes of content with different availability for each tier. The best they could hope for when restoring clips from LTO, for example, was half real-time. So, a three hour clip might take an hour and half to restore\u2014and that\u2019s if the LTO system was working at all. It became so problematic that they stopped archiving content to LTO altogether, opting to max out their SAN to ensure fast access.<\/p>\n\n\n\n

The desire for faster file-sharing led the business requirements for overhauling their storage infrastructure. They needed to:<\/p>\n\n\n\n