{"id":82448,"date":"2018-04-17T08:52:13","date_gmt":"2018-04-17T15:52:13","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=82448"},"modified":"2025-12-11T12:52:13","modified_gmt":"2025-12-11T20:52:13","slug":"backblaze-at-nab-2018-in-las-vegas","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/backblaze-at-nab-2018-in-las-vegas\/","title":{"rendered":"Backblaze at NAB 2018 in Las Vegas"},"content":{"rendered":"<p><a href=\"\/blog\/wp-content\/uploads\/2018\/04\/NAB-2018_MG_0999.jpg\" data-rel=\"lightbox-gallery-u4Vdpplf\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-82449 size-full\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2018\/04\/NAB-2018_MG_0999.jpg\" alt=\"Backblaze B2 Cloud Storage NAB Booth\" width=\"1440\" height=\"820\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB-2018_MG_0999.jpg 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB-2018_MG_0999-300x171.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB-2018_MG_0999-1024x583.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB-2018_MG_0999-768x437.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB-2018_MG_0999-560x319.jpg 560w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB-2018_MG_0999-220x124.jpg 220w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<p id=\"bzdropcap\">Backblaze just returned from exhibiting at <a href=\"https:\/\/www.nabshow.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">NAB<\/a> in Las Vegas, April 9-12, where the response to our recent announcements was tremendous. In case you missed the news, <a href=\"https:\/\/www.backblaze.com\/cloud-storage\" target=\"_blank\" rel=\"noopener noreferrer\">Backblaze B2 Cloud Storage<\/a> continues to extend its lead as the most affordable, high performance cloud on the planet.<\/p>\n<h3 class=\"b3\">Backblaze&#8217;s News at NAB<\/h3>\n<ul>\n<li><a href=\"\/blog\/introducing-cloud-compute-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">Our New Cloud Computing Partners for B2 Cloud Storage<\/a>\n<ul>\n<li>You now can use cloud computing with data stored in Backblaze B2! Directly connected for low latency, transfers between Backblaze B2 and our computing partners are $0.00.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"\/blog\/introducing-backblazes-rapid-ingest-service-fireball\/\" target=\"_blank\" rel=\"noopener noreferrer\">Backblaze Fireball: Our Backblaze B2 Rapid Ingest Service<\/a>\n<ul>\n<li>We\u2019ve officially introduced our Backblaze Fireball\u2014a 70TB hardware appliance used for rapid ingest of large data sets into Backblaze B2.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"\/blog\/b2-snapshot-return-refund-program\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Backblaze B2 Snapshot Return Refund Program<\/a>\n<ul>\n<li>The only refundable cloud storage rapid data egress service.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"\/blog\/backblaze-b2-drops-download-price-in-half\/\" target=\"_blank\" rel=\"noopener noreferrer\">Backblaze B2 Download Pricing Reduced to one cent per GB<\/a>\n<ul>\n<li>We cut B2 Cloud Storage download pricing by 50%, to one cent per GB.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"padding: 0; margin: 0; max-width: 100%;\"><a href=\"\/blog\/wp-content\/uploads\/2018\/04\/NAB2018_4.jpg\" data-rel=\"lightbox-gallery-u4Vdpplf\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-82484\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2018\/04\/NAB2018_4.jpg\" alt=\"Backblaze at NAB 2018 in Las Vegas\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_4.jpg 1600w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_4-300x225.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_4-1024x768.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_4-768x576.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_4-1536x1152.jpg 1536w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_4-800x600.jpg 800w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_4-550x413.jpg 550w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_4-350x263.jpg 350w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_4-260x195.jpg 260w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_4-560x420.jpg 560w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/div>\n<p style=\"padding: 0; margin: 0 auto 22px auto; text-align: center; font-size: .8em;\">The Backblaze booth just before opening<\/p>\n<h3 class=\"b3\">What We Were Asked at NAB<\/h3>\n<p>Our booth was busy from start to finish with attendees interested in learning more about Backblaze and <a href=\"\/blog\/b2\/sign-up.html\">B2 Cloud Storage<\/a>. Here are the questions we were asked most often in the booth.<\/p>\n<p>Q. <strong>How long has Backblaze been in business?<\/strong><br \/>\nA. The company was <a href=\"\/blog\/how-backblaze-got-started\/\" target=\"_blank\" rel=\"noopener noreferrer\">founded in 2007<\/a>. Today, we have over 500PB of data from customers in over 150 countries.<\/p>\n<div style=\"float: right; max-width: 400px; padding-left: 12px;\"><a href=\"\/blog\/wp-content\/uploads\/2018\/04\/B2_partners.jpg\" data-rel=\"lightbox-gallery-u4Vdpplf\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-82539 size-full\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2018\/04\/B2_partners.jpg\" alt=\"B2 Partners at NAB 2018\" width=\"1167\" height=\"1750\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/B2_partners.jpg 1167w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/B2_partners-200x300.jpg 200w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/B2_partners-683x1024.jpg 683w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/B2_partners-768x1152.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/B2_partners-1024x1536.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/B2_partners-560x840.jpg 560w\" sizes=\"auto, (max-width: 1167px) 100vw, 1167px\" \/><\/a><\/div>\n<p>Q. <strong>Where is your data stored?<\/strong><br \/>\nA. We have data centers in California and Arizona and expect to expand to Europe by the end of the year.<\/p>\n<p>Q. <strong>How can your services be so inexpensive?<\/strong><br \/>\nA. Backblaze\u2019s goal from the beginning was to offer cloud backup and storage that was easy to use and affordable. All the existing options were simply too expensive to be viable, so we created our own infrastructure. Our purpose-built storage system\u2014<a href=\"\/blog\/come-and-get-em-storage-pods-that-is\/\">the Storage Pod<\/a>\u2014is recognized as one of the most cost efficient storage platforms available.<\/p>\n<p>Q. <strong>Tell me about your hardware.<\/strong><br \/>\nA. Backblaze&#8217;s Storage Pods hold 60 HDDs each, containing as much as 720TB data per Pod, stored using <a href=\"\/blog\/reed-solomon\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reed-Solomon<\/a> error correction. Storage Pods are arranged in Tomes with twenty Storage Pods making up a <a href=\"\/blog\/vault-cloud-storage-architecture\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vault<\/a>.<\/p>\n<p>Q. <strong>Where do you fit in the data workflow?<\/strong><br \/>\nA. People typically use B2 Cloud Storage for archiving completed projects. All data is readily available for download from Backblaze B2, making it more convenient than off-line storage. In addition, DAM and <a href=\"\/blog\/workflow-playbook-migrating-your-media-assets-to-a-mam\/\">MAM systems<\/a> such as <a href=\"http:\/\/www.squarebox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CatDV<\/a>, <a href=\"http:\/\/axle.ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">axle.ai<\/a>, <a href=\"http:\/\/www.cantemo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cantemo<\/a>, and others have integrated with B2 Cloud Storage to store raw images behind the proxies.<\/p>\n<p>Q. <strong>Who uses Backblaze B2 in the M&amp;E business?<\/strong><br \/>\nA. <a href=\"http:\/\/www.klru.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">KLRU-TV<\/a>, the PBS station in Austin, Texas, uses Backblaze B2 to archive their entire 43 year catalog of <a href=\"http:\/\/austincitylimits.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Austin City Limits<\/a> episodes and related materials. WunderVu, the production house for <a href=\"https:\/\/pixvana.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pixvana<\/a>, uses B2 Cloud Storage to back up and archive their local storage systems on which they build virtual reality experiences for their customers.<\/p>\n<p>Q. <strong>You&#8217;re the company that publishes the hard <a href=\"\/blog\/backblaze-hard-drive-stats-q3-2019\/\">drive stats<\/a>, right?<\/strong><br \/>\nA. <a href=\"\/blog\/category\/cloud-storage\/hard-drive-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yes, we are<\/a>!<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2018\/04\/NAB2018_5.jpg\" data-rel=\"lightbox-gallery-u4Vdpplf\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-82485 size-full\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2018\/04\/NAB2018_5.jpg\" alt=\"Backblaze Case Studies and Swag at NAB 2018 in Las Vegas\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_5.jpg 1600w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_5-300x225.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_5-1024x768.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_5-768x576.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_5-1536x1152.jpg 1536w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_5-800x600.jpg 800w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_5-550x413.jpg 550w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_5-350x263.jpg 350w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_5-260x195.jpg 260w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB2018_5-560x420.jpg 560w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<h3 class=\"b3\">Were You at NAB?<\/h3>\n<p>If you were, we hope you stopped by the Backblaze booth to say hello. We&#8217;d like to hear what you saw at the show that was interesting or exciting. Please tell us in the comments.<\/p>\n<div class=\"abstract\" style=\"line-height: 1.8; margin: 24px 12px; padding: 24px 12px 10px 12px;\">If you\u2019re interested in learning more about cloud-enabled workflow solutions, visit our <a href=\"https:\/\/www.backblaze.com\/b2\/solutions\/cloud-university\/\">Cloud University<\/a> page, where we\u2019ve created a series of webinars available on-demand with over a dozen partners.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Backblaze just returned from exhibiting at NAB in Las Vegas, where the response to our recent announcements was tremendous. In case you missed the news, Backblaze B2 Cloud Storage continues to extend its lead as the most affordable, high performance cloud on the planet.<\/p>\n","protected":false},"author":133,"featured_media":82449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[7],"tags":[468,366,400,413,380],"class_list":["post-82448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-storage","tag-b2cloud","tag-dam","tag-me","tag-mam","tag-nab","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Highlights for Storage Vendors at NAB 2018 from Backblaze<\/title>\n<meta name=\"description\" content=\"Backblaze just returned from exhibiting at NAB in Las Vegas, where the response to our recent announcements was tremendous. In case you missed the news, Backblaze B2 Cloud Storage continues to extend its lead as the most affordable, high performance cloud on the planet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/backblaze-at-nab-2018-in-las-vegas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Highlights for Storage Vendors at NAB 2018 from Backblaze\" \/>\n<meta property=\"og:description\" content=\"Backblaze just returned from exhibiting at NAB in Las Vegas, where the response to our recent announcements was tremendous. In case you missed the news, Backblaze B2 Cloud Storage continues to extend its lead as the most affordable, high performance cloud on the planet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/backblaze-at-nab-2018-in-las-vegas\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; Cloud Backup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/backblaze\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-17T15:52:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T20:52:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/04\/NAB-2018_MG_0999.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roderick Bauer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rodbauer\" \/>\n<meta name=\"twitter:site\" content=\"@backblaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roderick Bauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Highlights for Storage Vendors at NAB 2018 from Backblaze","description":"Backblaze just returned from exhibiting at NAB in Las Vegas, where the response to our recent announcements was tremendous. 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