{"id":82043,"date":"2018-04-01T08:00:30","date_gmt":"2018-04-01T15:00:30","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=82043"},"modified":"2025-12-12T14:51:16","modified_gmt":"2025-12-12T22:51:16","slug":"backblazes-new-cloud-storage-offering","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/backblazes-new-cloud-storage-offering\/","title":{"rendered":"Backblaze\u2019s New Cloud Storage Offering"},"content":{"rendered":"<p><a href=\"\/blog\/wp-content\/uploads\/2018\/03\/blog-pod-60-blinged.jpg\" data-rel=\"lightbox-gallery-c8XgTX9n\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-82104\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2018\/03\/blog-pod-60-blinged.jpg\" alt=\"\" width=\"auto\" height=\"auto\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/03\/blog-pod-60-blinged.jpg 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/03\/blog-pod-60-blinged-300x169.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/03\/blog-pod-60-blinged-1024x576.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/03\/blog-pod-60-blinged-768x432.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/03\/blog-pod-60-blinged-730x411.jpg 730w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/03\/blog-pod-60-blinged-560x315.jpg 560w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/03\/blog-pod-60-blinged-220x124.jpg 220w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<div class=\"abstract\"><center>Why pay less for the same service?<\/center><\/div>\n<p>We\u2019ve spent the last month making changes to Backblaze B2. We\u2019ve reduced the <a href=\"\/blog\/backblaze-b2-drops-download-price-in-half\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2 Download Prices in Half<\/a>, expanded on our <a href=\"\/blog\/b2-snapshot-return-refund-program\/\" target=\"_blank\" rel=\"noopener noreferrer\">Snapshot USB Restore<\/a> program by offering refunds if the hard drives are shipped back to us, and have built out our <a href=\"https:\/\/www.backblaze.com\/b2\/solutions\/datatransfer\/fireball.html\" target=\"_blank\" rel=\"noopener noreferrer\">Backblaze Fireball<\/a> program into a self-service model where you can seed 70TBs of data into your Backblaze B2 account. For any other cloud storage company, all of these value-adds would be enough, but we noticed that something was missing.<\/p>\n<p>We kept hearing from our customers that we were simply doing too much and not charging enough. People were worried about our ability to stay in the market, despite our track record over the last <a href=\"\/blog\/backblaze-turns-10\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 years of providing low cost storage<\/a>, all while operating a cash-flow positive business. Our customers simply couldn\u2019t believe that we could keep this charade going for much longer, and demanded that we do something to bolster our financial stability and to \u201cstop giving everything away \u2014 practically for free,\u201d even if it meant that we would make more money.<\/p>\n<p>We listened, and today we are proud to announce a new service that compliments our wildly popular <a href=\"https:\/\/www.backblaze.com\/docs\/cloud-storage-about-backblaze-b2-cloud-storage\">B2 Cloud Storage:<\/a> <strong>Backblaze B<em>ling<\/em>2 Cloud Storage<\/strong>. It\u2019s very similar to Backblaze B2, identical in fact, except for one minor change. It\u2019s 4x more expensive for both storage and downloads, just like our competitors! We\u2019re confident that the same level of service for 4x the price will appeal to our users who think that we\u2019re simply not charging enough.<\/p>\n<p>If you\u2019re interested in this B<em>ling<\/em>2, we\u2019ve made a tool to help you calculate your storage costs with B<em>ling<\/em>2 <a href=\"https:\/\/www.backblaze.com\/cloud-storage\">Cloud Storage<\/a>, and compare it to leading cloud storage providers such as Backblaze B2, Amazon S3, Google Cloud Service, and Microsoft Azure!<\/p>\n<p><iframe loading=\"lazy\" style=\"overflow: hidden; border: none;\" src=\"\/partials\/bling2-calculator.html\" width=\"720\" height=\"1250\"><\/iframe><\/p>\n<p>We hope you enjoy this new service from Backblaze. If you think that Backblaze B2 is too affordable, you\u2019ll be happy to know that B<em>ling<\/em>2 storage prices are available to you at the \u201cindustry standard\u201d 4x markup. Why pay less when you can <strong><span style=\"color: ff69b4;\">B<em>ling<\/em>2<\/span><\/strong>?!<\/p>\n<p><a href=\"https:\/\/f000.backblazeb2.com\/file\/Backblaze-Yev\/Gifs\/Bling2.gif\" data-rel=\"lightbox-gallery-c8XgTX9n\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82188\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2018\/03\/Bling2_495px.gif\" alt=\"\" width=\"495\" height=\"330\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why pay less for the same service? We\u2019ve spent the last month making changes to Backblaze B2. We\u2019ve reduced the B2 Download Prices in Half, expanded on our Snapshot USB Restore program by offering refunds if the hard drives are shipped back to us, and have built out our Backblaze Fireball program into a self-service&hellip; <a class=\"more-link\" href=\"https:\/\/www.backblaze.com\/blog\/backblazes-new-cloud-storage-offering\/\">Continue reading <span class=\"screen-reader-text\">Backblaze\u2019s New Cloud Storage Offering<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":82104,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[10],"tags":[375],"class_list":["post-82043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backblaze-fun","tag-april1","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Backblaze\u2019s New Cloud Storage Offering: A Look at What\u2019s Next<\/title>\n<meta name=\"description\" content=\"Backblaze has spent the last month bolstering our B2 Cloud Storage platform. Today we&#039;re announcing a brand new cloud storage offering. It&#039;s for people who are tired of not paying enough for cloud storage. Why pay less for the same service? Take a look at the latest from Backblaze!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/backblazes-new-cloud-storage-offering\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Backblaze\u2019s New Cloud Storage Offering: A Look at What\u2019s Next\" \/>\n<meta property=\"og:description\" content=\"Backblaze has spent the last month bolstering our B2 Cloud Storage platform. Today we&#039;re announcing a brand new cloud storage offering. It&#039;s for people who are tired of not paying enough for cloud storage. Why pay less for the same service? Take a look at the latest from Backblaze!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/backblazes-new-cloud-storage-offering\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; Cloud Backup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/backblaze\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-01T15:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T22:51:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/03\/blog-pod-60-blinged.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@YevP\" \/>\n<meta name=\"twitter:site\" content=\"@backblaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Backblaze\u2019s New Cloud Storage Offering: A Look at What\u2019s Next","description":"Backblaze has spent the last month bolstering our B2 Cloud Storage platform. 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