{"id":80655,"date":"2018-02-06T10:04:46","date_gmt":"2018-02-06T18:04:46","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=80655"},"modified":"2025-12-14T16:16:40","modified_gmt":"2025-12-15T00:16:40","slug":"all-in-on-unlimited-backup","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/","title":{"rendered":"All-In on Unlimited Backup"},"content":{"rendered":"<p><a href=\"\/blog\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop.jpg\" data-rel=\"lightbox-gallery-PbwyDqhB\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-80617 size-full\" title=\"\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop.jpg\" alt=\"chips on computer with cloud backup\" width=\"1440\" height=\"820\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop.jpg 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop-300x171.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop-1024x583.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop-768x437.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop-560x319.jpg 560w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop-220x124.jpg 220w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<p style=\"margin-top: 28px;\">The cloud backup industry has seen its share of tumultuousness. BitCasa, Dell DataSafe, Xdrive, and a dozen others have closed up shop. Mozy, Amazon, and Microsoft offered, but later canceled, their unlimited offerings. Recently, <a href=\"\/blog\/how-to-migrate-your-data-from-crashplan\/\">CrashPlan<\/a><a href=\"\/blog\/crashplan-alternative-backup-solution\/\"> for Home customers were notified that their service was being end-of-lifed<\/a>. Then today we\u2019ve heard from Carbonite customers who are frustrated by this morning&#8217;s announcement of a <a href=\"https:\/\/support.carbonite.com\/articles\/Carbonite-Safe-Pricing-Adjustment\" target=\"_blank\" rel=\"noopener noreferrer\">price\u00a0increase from Carbonite<\/a>.<\/p>\n<p>We believe that the fundamental goal of a cloud backup is having peace-of-mind: knowing your data \u2014 all of it \u2014 is safe. For over 10 years Backblaze has been providing that peace-of-mind by offering completely <a href=\"https:\/\/www.backblaze.com\/cloud-backup\/personal\">unlimited cloud backup<\/a> to our customers. And we continue to be committed to that. Knowing that your cloud backup vendor is not going to disappear or fundamentally change their service is an essential element in achieving that peace-of-mind.<\/p>\n<h2 class=\"b2\">Committed to Unlimited Backup<\/h2>\n<p>When <a href=\"\/blog\/farewell-to-mozy-backup\/\">Mozy<\/a> discontinued their unlimited backup on Jan 31, 2011, a lot of people asked, \u201cDoes this mean Backblaze will discontinue theirs as well?\u201d At that time I wrote the blog post <a href=\"\/blog\/backblaze-is-committed-to-unlimited-backup\/\">Backblaze is committed to unlimited backup<\/a>. That was seven years ago. Since then we\u2019ve continued to make Backblaze cloud backup better: dramatically speeding up backups and restores, offering the unique and very popular <a href=\"\/blog\/introducing-the-restore-return-refund-program\/\">Restore Return Refund<\/a> program, enabling direct <a href=\"\/blog\/cloud-backup-5-0-rapid-access\/\">access and sharing<\/a> of any file in your backup, and more. We also introduced Backblaze Groups to enable businesses and families to manage backups \u2014 all at no additional cost.<\/p>\n<h3 class=\"b3\">How That\u2019s Possible<\/h3>\n<p>I&#8217;d like to answer the question of \u201cHow have you been able to do this when others haven\u2019t?<\/p>\n<p>First, <b>commitment<\/b>. It\u2019s not impossible to offer unlimited cloud backup, but it\u2019s not easy. The Backblaze team has been committed to unlimited as a core tenet.<\/p>\n<p>Second, we have pursued the <a href=\"\/blog\/vault-cloud-storage-architecture\/\"><b>technical<\/b><\/a>, <a href=\"\/blog\/cost-of-cloud-storage\/\"><b>business<\/b><\/a>, and <a href=\"\/blog\/transparency-in-business\/\"><b>cultural<\/b><\/a> steps required to make it happen. We\u2019ve designed our own servers, written our <a href=\"https:\/\/www.backblaze.com\/cloud-storage\">cloud storage<\/a> software, run our own operations, and been continually focused on every place we could optimize a penny out of the cost of storage. We&#8217;ve built a culture at Backblaze that cares deeply about that.<\/p>\n<h3 class=\"b3\">Ensuring Peace-of-Mind<\/h3>\n<p>Price increases and plan changes happen in our industry, but Backblaze has consistently been the low price leader, and continues to stand by the foundational element of our service \u2014 truly unlimited<a href=\"https:\/\/www.backblaze.com\/cloud-storage\/solutions\/backup-and-archive\"> backup storage<\/a>. Carbonite just announced a <a href=\"https:\/\/www.carbonite.com\/backup-software\/buy-carbonite-safe\/\" target=\"_blank\" rel=\"noopener noreferrer\">price increase from $60 to $72\/year<\/a>, and while that&#8217;s not an astronomical increase, it&#8217;s important to keep in mind the service that they are providing at that rate. The basic Carbonite plan provides a service that doesn\u2019t <a href=\"\/blog\/discovering-best-solution-for-photo-video-backup\/\">back up videos<\/a> or external hard drives by default. We think that\u2019s dangerous. No one wants to discover that their videos weren\u2019t backed up after their computer dies, or have to worry about the safety and <a href=\"\/blog\/cloud-storage-durability\/\">durability<\/a> of their data. That is why we have continued to build on our foundation of <a href=\"\/blog\/backblaze-2-0-unlimiting-unlimited\/\">unlimited<\/a>, as well as making our service faster and more accessible. All of these serve the goal of ensuring peace-of-mind for our customers.<\/p>\n<h3 class=\"b3\">3 Months Free For You &amp; A Friend<\/h3>\n<p>As part of our commitment to unlimited, <a href=\"https:\/\/www.backblaze.com\/refer.html\">refer your friends to receive three months of Backblaze service<\/a> through March 15, 2018. When you Refer-a-Friend with your personal referral link, and they subscribe, both of you will receive three months of service added to your account. See promotion details on our <a href=\"https:\/\/www.backblaze.com\/refer.html\">Refer-a-Friend<\/a> page.<\/p>\n<h2 class=\"b2\">Want A Reminder When Your Carbonite Subscription Runs Out?<\/h2>\n<p>If you&#8217;re considering switching from Carbonite, we&#8217;d love to be your new backup provider. Enter your email and the date you&#8217;d like to be reminded in the form below and you&#8217;ll get a friendly reminder email from us to start a new backup plan with Backblaze. Or, you could start <a href=\"https:\/\/www.backblaze.com\/cloud-backup\/personal\/free-trial\">a free trial<\/a> today.<\/p>\n<p>We think you&#8217;ll be glad you switched, and you&#8217;ll have a chance to experience some of that Backblaze peace-of-mind for your data.<\/p>\n<p style=\"text-align: center; margin: 18px auto; font-weight: bold; font-size: 105%; margin-top: 28px;\">Please Send Me a Reminder When I Need a New Backup Provider<\/p>\n<div style=\"border: 1px solid #e8e8e8; padding: 15px 40px; -webkit-box-shadow: 10px 16px 20px -10px rgba(74,74,74,0.67); -moz-box-shadow: 10px 16px 20px -10px rgba(74,74,74,0.67); box-shadow: 10px 16px 20px -10px rgba(74,74,74,0.67); background-color: #fcfcfc; max-width: 65%; margin: 18px auto; border-radius: 15px;\">\n<div class=\"sidecar\"><!-- [if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n< ![endif]--><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({ \n    portalId: '2832298',\n    formId: 'c8fcd695-6400-496e-9c26-4fc341c8b888',\n    target: '.sidecar'\n  });\n<\/script><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cloud backup industry has seen its share of tumultuousness. BitCasa, Dell DataSafe, Xdrive, and a dozen others have closed up shop. Mozy, Amazon, and Microsoft offered, but later canceled, their unlimited offerings. Recently, CrashPlan for Home customers were notified that their service was being end-of-lifed. Then today we\u2019ve heard that Carbonite is raising its backup prices.<\/p>\n","protected":false},"author":2,"featured_media":80617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[121],"tags":[451,469],"class_list":["post-80655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backing-up","tag-computer-backup","tag-consumerbackup","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why We&#039;re All-In on Truly Unlimited Cloud Backup (With No Strings Attached)<\/title>\n<meta name=\"description\" content=\"We believe that the fundamental goal of having a cloud backup is having peace-of-mind: knowing your data \u2014 all of it \u2014 is safe. For over 10 years Backblaze has been providing that peace-of-mind by offering completely unlimited cloud backup to our customers. And we continue to be committed to that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why We&#039;re All-In on Truly Unlimited Cloud Backup (With No Strings Attached)\" \/>\n<meta property=\"og:description\" content=\"We believe that the fundamental goal of having a cloud backup is having peace-of-mind: knowing your data \u2014 all of it \u2014 is safe. For over 10 years Backblaze has been providing that peace-of-mind by offering completely unlimited cloud backup to our customers. And we continue to be committed to that.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; Cloud Backup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/backblaze\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-06T18:04:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T00:16:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gleb Budman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@backblaze\" \/>\n<meta name=\"twitter:site\" content=\"@backblaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gleb Budman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why We're All-In on Truly Unlimited Cloud Backup (With No Strings Attached)","description":"We believe that the fundamental goal of having a cloud backup is having peace-of-mind: knowing your data \u2014 all of it \u2014 is safe. For over 10 years Backblaze has been providing that peace-of-mind by offering completely unlimited cloud backup to our customers. And we continue to be committed to that.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/","og_locale":"en_US","og_type":"article","og_title":"Why We're All-In on Truly Unlimited Cloud Backup (With No Strings Attached)","og_description":"We believe that the fundamental goal of having a cloud backup is having peace-of-mind: knowing your data \u2014 all of it \u2014 is safe. For over 10 years Backblaze has been providing that peace-of-mind by offering completely unlimited cloud backup to our customers. And we continue to be committed to that.","og_url":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/","og_site_name":"Backblaze Blog | Cloud Storage &amp; Cloud Backup","article_publisher":"https:\/\/www.facebook.com\/backblaze","article_published_time":"2018-02-06T18:04:46+00:00","article_modified_time":"2025-12-15T00:16:40+00:00","og_image":[{"width":1440,"height":820,"url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop.jpg","type":"image\/jpeg"}],"author":"Gleb Budman","twitter_card":"summary_large_image","twitter_creator":"@backblaze","twitter_site":"@backblaze","twitter_misc":{"Written by":"Gleb Budman","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/#article","isPartOf":{"@id":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/"},"author":{"name":"Gleb Budman","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/person\/9267dd4f4f7d705914ea0047cc0ff8bf"},"headline":"All-In on Unlimited Backup","datePublished":"2018-02-06T18:04:46+00:00","dateModified":"2025-12-15T00:16:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/"},"wordCount":674,"commentCount":45,"publisher":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/#primaryimage"},"thumbnailUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop.jpg","keywords":["Backblaze Computer Backup","ConsumerBackup"],"articleSection":["Backing Up"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/","url":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/","name":"Why We're All-In on Truly Unlimited Cloud Backup (With No Strings Attached)","isPartOf":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/#primaryimage"},"image":{"@id":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/#primaryimage"},"thumbnailUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop.jpg","datePublished":"2018-02-06T18:04:46+00:00","dateModified":"2025-12-15T00:16:40+00:00","description":"We believe that the fundamental goal of having a cloud backup is having peace-of-mind: knowing your data \u2014 all of it \u2014 is safe. For over 10 years Backblaze has been providing that peace-of-mind by offering completely unlimited cloud backup to our customers. And we continue to be committed to that.","breadcrumb":{"@id":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/#primaryimage","url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop.jpg","contentUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop.jpg","width":1440,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/www.backblaze.com\/blog\/all-in-on-unlimited-backup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/"},{"@type":"ListItem","position":2,"name":"All-In on Unlimited Backup"}]},{"@type":"WebSite","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#website","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/","name":"Backblaze Cloud Solutions Blog","description":"Cloud Storage &amp; Cloud Backup","publisher":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization","name":"Backblaze","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.backblaze.com\/blog\/wp-content\/uploads\/2017\/12\/backblaze_icon_transparent.png?fit=512%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.backblaze.com\/blog\/wp-content\/uploads\/2017\/12\/backblaze_icon_transparent.png?fit=512%2C512&ssl=1","width":512,"height":512,"caption":"Backblaze"},"image":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/backblaze","https:\/\/x.com\/backblaze","https:\/\/www.youtube.com\/user\/Backblaze","https:\/\/en.wikipedia.org\/wiki\/Backblaze"]},{"@type":"Person","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/person\/9267dd4f4f7d705914ea0047cc0ff8bf","name":"Gleb Budman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2021\/11\/bb-aboutus-Portrait_Gleb_Circle-Beige-e1636498747413-150x150.png","url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2021\/11\/bb-aboutus-Portrait_Gleb_Circle-Beige-e1636498747413-150x150.png","contentUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2021\/11\/bb-aboutus-Portrait_Gleb_Circle-Beige-e1636498747413-150x150.png","caption":"Gleb Budman"},"description":"Gleb Budman is a co-founder and has served as our chief executive officer since 2007, guiding the business from its inception in a Palo Alto apartment to a company serving customers in more than 175 countries with over an exabyte of data under management. Gleb has served as a member of our board of directors since 2009 and as chairperson since January 2021. Prior to Backblaze, Gleb was the senior director of product management at SonicWall and the vice president of products at MailFrontier, which was acquired by SonicWall. Before that, he served in a senior position at Kendara, which was acquired by Excite@Home, and previously founded and successfully exited two other startup companies.","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/author\/gleb\/"}]}},"jetpack_featured_media_url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2018\/01\/all-in-poker-laptop.jpg","_links":{"self":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/80655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/comments?post=80655"}],"version-history":[{"count":0,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/80655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media\/80617"}],"wp:attachment":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media?parent=80655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/categories?post=80655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/tags?post=80655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}