{"id":76784,"date":"2017-08-31T09:38:35","date_gmt":"2017-08-31T16:38:35","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=76784"},"modified":"2025-12-11T12:29:50","modified_gmt":"2025-12-11T20:29:50","slug":"an-intro-to-backblaze","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/","title":{"rendered":"Choosing a Backup Provider (An Intro to Backblaze)"},"content":{"rendered":"

\"Backblaze<\/a><\/p>\n

Hi! We\u2019re Backblaze, a backup and cloud storage company in sunny San Mateo, California. We\u2019ve been in business since 2007, have a great track record, and have been on a mission to make backing up simple, inexpensive, and unobtrusive.<\/p>\n

This post hopes to serve as an introduction to Backblaze for folks that might not be familiar with us. If you\u2019re an avid reader already, you\u2019ll note that we\u2019ve written about many of these stories before. We won\u2019t be offended if you tune back in for the next post. For everyone else, we thought we\u2019d give you a look at who we are, how we\u2019ve remained committed to unlimited backup<\/a>, and why we think you should give us a shot.<\/p>\n

A Bit About Our Background<\/h2>\n

\u201cWe never had deep venture capital pockets to burn cash. If we were unsustainable, we would have gone out of business nine years ago.\u201d\u2014Gleb Budman<\/a>, Backblaze CEO and Co-founder.<\/p>\n

Backblaze just turned 10 years old<\/a> (thanks for the birthday wishes), and we have a solid track record as a successful company. Backblaze was started by five founders who went without salaries for two years until they got the company profitable. That\u2019s an accomplishment in and of itself. A decade later, we\u2019ve \u201conly\u201d raised $5.3 million in funding<\/a>. Don\u2019t get us wrong, $5M is a lot of money, but we do think it shows that we run a responsible company by providing industry leading backup solutions at fair prices.<\/p>\n

Backblaze Is Committed to Customers & Unlimited Data Backup<\/h2>\n

Since 2007, many companies have come into the backup space. Many of those, at some point or another, offered an unlimited data storage plan. In 2017, Backblaze stands alone as the remaining player offering truly unlimited data backup.<\/p>\n

What is \u201ctruly unlimited?\u201d To us, that means getting our customers backed up as quickly as possible\u2014with no limits on file types or sizes<\/a>. While there are other backup companies out there, few of them if any, offer unlimited services at a flat rate. Many force customers to choose between service tiers, leading to confusion and customer apprehension about how much data they have now, or will have later. By contrast, we are focused on making Backblaze easy to use, and easy to understand.<\/p>\n

At Backblaze, backup means running efficiently in the background to get a copy of your data securely into the cloud. Because we\u2019re truly unlimited, we operate on an \u201cexclusion\u201d model<\/a>. That means, by default, we backup all of the user data on your computer. Of course, you can exclude anything you don\u2019t want backed up. Other companies operate on an \u201cinclusion\u201d model\u2014you need to proactively select folders and files to be backed up. Why did we choose \u201cexclusion\u201d over \u201cinclusion?\u201d Because in our model, if you do nothing, you are fully covered. The alternative may leave you forgetting that new folder you created or those important files on your desktop.<\/p>\n

Operating under the \u201cinclusion model\u201d would mean we would store less data (which would reduce our costs), but we\u2019re not interested in reducing our costs if it means leaving our customers unprotected. Because of decisions like that, we\u2019re currently storing over 350PB of our customer data.<\/p>\n

Recently, we released version 5.0<\/a> of our industry leading Backblaze Computer Backup<\/a> product. Among other things in that release, we introduced file sharing via URL and faster backups. Through something called auto-threading, we\u2019ve increased the speed at which your data gets backed up. Our internal tests have us over 10 times the speed of the competition. That\u2019s how one Reddit user backed up almost one terabyte of data in fewer than 24 hours<\/a>.<\/p>\n

Not only are we committed to our Computer Backup users, but we\u2019re also a leading destination for businesses as well. Our latest Backblaze Business Backup<\/a> update gives businesses of any size all of the same great backup and security, while also adding an administrative console and tools through our Backblaze Groups feature.<\/p>\n

Best of all, our Backblaze Groups feature is available to every Backblaze user, so if you\u2019re the \u201cHead of I.T.\u201d for your household and managing a few computers, you can manage your family’s backups with Groups<\/a> as well.<\/p>\n

How We Do It<\/h2>\n

The question often comes up, \u201cHow do you do it? How can you continue offering unlimited backup in an era where most everyone else has stopped?\u201d The answer lies in our origins\u2014because we didn\u2019t have a lot of cash, we had to create a sustainable business. Among other things, we created our own Storage Pods<\/a>, Storage Vaults<\/a>, and software<\/a>. Our purpose-built infrastructure is what gives us incredibly low cloud storage costs. That same storage architecture is the basis for Backblaze B2 Cloud Storage<\/a>, the most affordable object storage on the planet (Backblaze B2 is a quarter of the price of the offerings from Amazon, Microsoft, and Google). Backblaze B2\u2019s APIs, CLIs, and integration partners<\/a> also give users the flexibility of backing up Macs, PCs, Linux<\/a>, and servers their own<\/em> way, if they want to take control.<\/p>\n

We think that kind of dedication, innovation, and frugality supports our claim to be a trustworthy caretaker of your data\u2014videos, photos, business docs, and other precious memories.<\/p>\n

Give Us a Try!<\/h2>\n

Give us a try with our free 15-day trial<\/a>. We\u2019d love to welcome you to your new backup home.<\/p>\n

Have questions? Sound off in the comments below! We love hearing from current customers as well as those looking to come aboard.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hi! We\u2019re Backblaze, a backup and cloud storage company in sunny San Mateo, California. We\u2019ve been in business since 2007, have a great track record, and have been on a mission to make backing up simple, inexpensive, and unobtrusive. This post hopes to serve as an introduction to Backblaze for folks that might not be… Continue reading Choosing a Backup Provider (An Intro to Backblaze)<\/span><\/a><\/p>\n","protected":false},"author":133,"featured_media":76800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[121],"tags":[450,451,471],"class_list":["post-76784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backing-up","tag-business-backup","tag-computer-backup","tag-businessbackup","entry"],"acf":[],"yoast_head":"\nWhat Does Backblaze Do? An Introduction to Our Cloud Backup<\/title>\n<meta name=\"description\" content=\"With the fastest backup platform, truly unlimited backups, simple one-tier pricing, and a 10-year track record of success, Backblaze is your best choice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does Backblaze Do? An Introduction to Our Cloud Backup\" \/>\n<meta property=\"og:description\" content=\"With the fastest backup platform, truly unlimited backups, simple one-tier pricing, and a 10-year track record of success, Backblaze is your best choice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage & Cloud Backup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/backblaze\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-31T16:38:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T20:29:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2017\/08\/blog-choosing-a-provider-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roderick Bauer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rodbauer\" \/>\n<meta name=\"twitter:site\" content=\"@backblaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roderick Bauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Does Backblaze Do? An Introduction to Our Cloud Backup","description":"With the fastest backup platform, truly unlimited backups, simple one-tier pricing, and a 10-year track record of success, Backblaze is your best choice.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/","og_locale":"en_US","og_type":"article","og_title":"What Does Backblaze Do? An Introduction to Our Cloud Backup","og_description":"With the fastest backup platform, truly unlimited backups, simple one-tier pricing, and a 10-year track record of success, Backblaze is your best choice.","og_url":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/","og_site_name":"Backblaze Blog | Cloud Storage & Cloud Backup","article_publisher":"https:\/\/www.facebook.com\/backblaze","article_published_time":"2017-08-31T16:38:35+00:00","article_modified_time":"2025-12-11T20:29:50+00:00","og_image":[{"width":1440,"height":820,"url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2017\/08\/blog-choosing-a-provider-3.jpg","type":"image\/jpeg"}],"author":"Roderick Bauer","twitter_card":"summary_large_image","twitter_creator":"@rodbauer","twitter_site":"@backblaze","twitter_misc":{"Written by":"Roderick Bauer","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/#article","isPartOf":{"@id":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/"},"author":{"name":"Roderick Bauer","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/person\/ab76c78d649d9b862757dfa400d3cb8d"},"headline":"Choosing a Backup Provider (An Intro to Backblaze)","datePublished":"2017-08-31T16:38:35+00:00","dateModified":"2025-12-11T20:29:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/"},"wordCount":933,"commentCount":3,"publisher":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/#primaryimage"},"thumbnailUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2017\/08\/blog-choosing-a-provider-3.jpg","keywords":["Backblaze Business Backup","Backblaze Computer Backup","BusinessBackup"],"articleSection":["Backing Up"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/","url":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/","name":"What Does Backblaze Do? An Introduction to Our Cloud Backup","isPartOf":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/#primaryimage"},"image":{"@id":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/#primaryimage"},"thumbnailUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2017\/08\/blog-choosing-a-provider-3.jpg","datePublished":"2017-08-31T16:38:35+00:00","dateModified":"2025-12-11T20:29:50+00:00","description":"With the fastest backup platform, truly unlimited backups, simple one-tier pricing, and a 10-year track record of success, Backblaze is your best choice.","breadcrumb":{"@id":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/#primaryimage","url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2017\/08\/blog-choosing-a-provider-3.jpg","contentUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2017\/08\/blog-choosing-a-provider-3.jpg","width":1440,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/www.backblaze.com\/blog\/an-intro-to-backblaze\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Choosing a Backup Provider (An Intro to Backblaze)"}]},{"@type":"WebSite","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#website","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/","name":"Backblaze Cloud Solutions Blog","description":"Cloud Storage & Cloud Backup","publisher":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization","name":"Backblaze","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.backblaze.com\/blog\/wp-content\/uploads\/2017\/12\/backblaze_icon_transparent.png?fit=512%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.backblaze.com\/blog\/wp-content\/uploads\/2017\/12\/backblaze_icon_transparent.png?fit=512%2C512&ssl=1","width":512,"height":512,"caption":"Backblaze"},"image":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/backblaze","https:\/\/x.com\/backblaze","https:\/\/www.youtube.com\/user\/Backblaze","https:\/\/en.wikipedia.org\/wiki\/Backblaze"]},{"@type":"Person","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/person\/ab76c78d649d9b862757dfa400d3cb8d","name":"Roderick Bauer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d0f9ff246abfe724e25d1c41983affb76e691cd3577d8b4d0d7607ee3ab6cbe2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d0f9ff246abfe724e25d1c41983affb76e691cd3577d8b4d0d7607ee3ab6cbe2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d0f9ff246abfe724e25d1c41983affb76e691cd3577d8b4d0d7607ee3ab6cbe2?s=96&d=blank&r=g","caption":"Roderick Bauer"},"description":"Roderick has held marketing, engineering, and product management positions with Adobe, Microsoft, Autodesk, and several startups. He's consulted to Apple, Microsoft, Hewlett-Packard, Stanford University, Dell, the Pentagon, and the White House. He was a Ford-Mozilla Fellow in Media and Democracy with Common Cause in Washington, D.C., where he advocated for a free, open, and accessible internet for all, reducing media consolidation, and transparency in politics and the media.","sameAs":["https:\/\/x.com\/rodbauer"],"url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/author\/roderick\/"}]}},"jetpack_featured_media_url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2017\/08\/blog-choosing-a-provider-3.jpg","_links":{"self":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/76784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/users\/133"}],"replies":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/comments?post=76784"}],"version-history":[{"count":0,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/76784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media\/76800"}],"wp:attachment":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media?parent=76784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/categories?post=76784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/tags?post=76784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}