{"id":75,"date":"2008-12-17T15:59:52","date_gmt":"2008-12-17T23:59:52","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/2008\/12\/17\/storage-is-recession-proof\/"},"modified":"2025-12-14T15:33:09","modified_gmt":"2025-12-14T23:33:09","slug":"storage-is-recession-proof","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/","title":{"rendered":"Storage Is Recession-Proof"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-94524\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves.jpg\" alt=\"\" width=\"1440\" height=\"820\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves.jpg 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves-300x171.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves-1024x583.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves-768x437.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves-560x319.jpg 560w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p id=\"bzdropcap\">While the economic crisis continues to be at the forefront of our minds, business at Backblaze is booming. I would like to attribute that explicitly to our execution, but there is another factor at play: storage needs are skyrocketing.<\/p>\n<p>Every day, consumers and businesses are generating more digital data both in unit volume (# of photos, # of spreadsheets) and also in size per document (photos are becoming higher resolution, spreadsheet formats are taking more space). As these digital items become more prevalent, they are also becoming more critical.<br \/>\n<img decoding=\"async\" id=\"image77\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2008\/12\/eweek-storage-spend.jpg\" alt=\"eWeek Storage Spend\" \/><br \/>\nZiff Davis just published a survey that found that 89% of respondents would maintain or increase their storage purchasing in 2009 according to the eWeek article, &#8220;ZDE Report Validates Storage Sector as Healthiest in IT.&#8221; This reaffirms previous statements by analyst firms Gartner and IDC saying the storage sector &#8220;will continue doing well compared to other segments of the market.&#8221;<\/p>\n<p>Online backup companies continue to benefit from this strong demand for storage\u2014partially because users are creating more critical data, and partially because in a world of limited time and resources, both individuals and IT organizations make their lives easier by handing off the management for backups of this ballooning volume of data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the economic crisis continues to be at the forefront of our minds, business at Backblaze is booming. I would like to attribute that explicitly to our execution, but there is another factor at play: storage needs are skyrocketing. Every day, consumers and businesses are generating more digital data both in unit volume (# of&hellip; <a class=\"more-link\" href=\"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/\">Continue reading <span class=\"screen-reader-text\">Storage Is Recession-Proof<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":94524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[131,8],"tags":[],"class_list":["post-75","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backblaze-bits","category-tech-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why We Believe the Data Storage Industry Is Recession-Proof<\/title>\n<meta name=\"description\" content=\"While the economic crisis continues to be at the forefront of our minds, business at Backblaze is booming. I would like to attribute that explicitly to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why We Believe the Data Storage Industry Is Recession-Proof\" \/>\n<meta property=\"og:description\" content=\"While the economic crisis continues to be at the forefront of our minds, business at Backblaze is booming. I would like to attribute that explicitly to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; Cloud Backup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/backblaze\" \/>\n<meta property=\"article:published_time\" content=\"2008-12-17T23:59:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-14T23:33:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gleb Budman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@backblaze\" \/>\n<meta name=\"twitter:site\" content=\"@backblaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gleb Budman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why We Believe the Data Storage Industry Is Recession-Proof","description":"While the economic crisis continues to be at the forefront of our minds, business at Backblaze is booming. I would like to attribute that explicitly to","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/","og_locale":"en_US","og_type":"article","og_title":"Why We Believe the Data Storage Industry Is Recession-Proof","og_description":"While the economic crisis continues to be at the forefront of our minds, business at Backblaze is booming. I would like to attribute that explicitly to","og_url":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/","og_site_name":"Backblaze Blog | Cloud Storage &amp; Cloud Backup","article_publisher":"https:\/\/www.facebook.com\/backblaze","article_published_time":"2008-12-17T23:59:52+00:00","article_modified_time":"2025-12-14T23:33:09+00:00","og_image":[{"width":1440,"height":820,"url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves.jpg","type":"image\/jpeg"}],"author":"Gleb Budman","twitter_card":"summary_large_image","twitter_creator":"@backblaze","twitter_site":"@backblaze","twitter_misc":{"Written by":"Gleb Budman","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/#article","isPartOf":{"@id":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/"},"author":{"name":"Gleb Budman","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/person\/9267dd4f4f7d705914ea0047cc0ff8bf"},"headline":"Storage Is Recession-Proof","datePublished":"2008-12-17T23:59:52+00:00","dateModified":"2025-12-14T23:33:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/"},"wordCount":201,"commentCount":0,"publisher":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/#primaryimage"},"thumbnailUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves.jpg","articleSection":["Backblaze Bits","Tech News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/","url":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/","name":"Why We Believe the Data Storage Industry Is Recession-Proof","isPartOf":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/#primaryimage"},"image":{"@id":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/#primaryimage"},"thumbnailUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves.jpg","datePublished":"2008-12-17T23:59:52+00:00","dateModified":"2025-12-14T23:33:09+00:00","description":"While the economic crisis continues to be at the forefront of our minds, business at Backblaze is booming. I would like to attribute that explicitly to","breadcrumb":{"@id":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/#primaryimage","url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves.jpg","contentUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves.jpg","width":1440,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/www.backblaze.com\/blog\/storage-is-recession-proof\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Storage Is Recession-Proof"}]},{"@type":"WebSite","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#website","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/","name":"Backblaze Cloud Solutions Blog","description":"Cloud Storage &amp; Cloud Backup","publisher":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization","name":"Backblaze","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.backblaze.com\/blog\/wp-content\/uploads\/2017\/12\/backblaze_icon_transparent.png?fit=512%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.backblaze.com\/blog\/wp-content\/uploads\/2017\/12\/backblaze_icon_transparent.png?fit=512%2C512&ssl=1","width":512,"height":512,"caption":"Backblaze"},"image":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/backblaze","https:\/\/x.com\/backblaze","https:\/\/www.youtube.com\/user\/Backblaze","https:\/\/en.wikipedia.org\/wiki\/Backblaze"]},{"@type":"Person","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/person\/9267dd4f4f7d705914ea0047cc0ff8bf","name":"Gleb Budman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2021\/11\/bb-aboutus-Portrait_Gleb_Circle-Beige-e1636498747413-150x150.png","url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2021\/11\/bb-aboutus-Portrait_Gleb_Circle-Beige-e1636498747413-150x150.png","contentUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2021\/11\/bb-aboutus-Portrait_Gleb_Circle-Beige-e1636498747413-150x150.png","caption":"Gleb Budman"},"description":"Gleb Budman is a co-founder and has served as our chief executive officer since 2007, guiding the business from its inception in a Palo Alto apartment to a company serving customers in more than 175 countries with over an exabyte of data under management. Gleb has served as a member of our board of directors since 2009 and as chairperson since January 2021. Prior to Backblaze, Gleb was the senior director of product management at SonicWall and the vice president of products at MailFrontier, which was acquired by SonicWall. Before that, he served in a senior position at Kendara, which was acquired by Excite@Home, and previously founded and successfully exited two other startup companies.","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/author\/gleb\/"}]}},"jetpack_featured_media_url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2020\/03\/bb-bh-Allow-us-to-Introduce-Ourselves.jpg","_links":{"self":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":0,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media\/94524"}],"wp:attachment":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}