{"id":508,"date":"2011-11-02T16:19:10","date_gmt":"2011-11-02T23:19:10","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=508"},"modified":"2025-12-14T15:14:34","modified_gmt":"2025-12-14T23:14:34","slug":"job-director-of-product-marketing","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/","title":{"rendered":"Job: Director of Product Marketing"},"content":{"rendered":"<p><a href=\"\/blog\/wp-content\/uploads\/2011\/11\/blog-job-marketing.jpg\" data-rel=\"lightbox-gallery-0x6n4GFY\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-510\" title=\"\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2011\/11\/blog-job-marketing.jpg\" alt=\"\" width=\"560\" height=\"402\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2011\/11\/blog-job-marketing.jpg 560w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2011\/11\/blog-job-marketing-300x215.jpg 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p id=\"bzdropcap\">Does it pain you when <a href=\"\/blog\/2009\/06\/19\/causes-of-data-loss-and-some-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">people lose data<\/a>? Want to help promote an <a href=\"https:\/\/www.backblaze.com\" target=\"_blank\" rel=\"noopener noreferrer\">online backup<\/a> service that has helped <a href=\"\/blog\/2010\/04\/26\/backblaze-saves-a-marriage\/\" target=\"_blank\" rel=\"noopener noreferrer\">save a marriage<\/a>, <a href=\"\/blog\/backblaze-saves-christmas\/\" target=\"_blank\" rel=\"noopener noreferrer\">save Christmas<\/a>, <a href=\"\/blog\/2009\/08\/31\/photographer-portfolio-saved-by-backblaze\/\" target=\"_blank\" rel=\"noopener noreferrer\">save a photographer&#8217;s portfolio<\/a>, and even <a href=\"\/blog\/2011\/07\/07\/backblaze-finds-1-million-counterfeit-cash\/\" target=\"_blank\" rel=\"noopener noreferrer\">bring down an Argentinian counterfeiting crime ring<\/a>?<\/p>\n<p>Come be our Director of Product Marketing and lead customer acquisition programs! We need someone who is <a href=\"http:\/\/youtu.be\/HRzUMSQxY64\" target=\"_blank\" rel=\"noopener noreferrer\">creative<\/a> and willing to take risks (which will sometimes <a href=\"http:\/\/youtu.be\/g4JRtX9Wljc\" target=\"_blank\" rel=\"noopener noreferrer\">fail<\/a>), but is analytical in structuring experiments and measuring success. Sound like you?<\/p>\n<p><strong>Title:<\/strong> Director of Product Marketing<\/p>\n<p><strong>As the Director of Product Marketing, your role will include:<\/strong><\/p>\n<ul>\n<li>Both developing product marketing strategies and executing them tactically.<\/li>\n<li>Focusing on profitable revenue growth, customer acquisition, and brand development.<\/li>\n<li>Developing PR opportunities and thought leadership content.<\/li>\n<li>Developing and executing social media campaigns.<\/li>\n<li>Determining and optimizing advertising placements.<\/li>\n<li>Pitching opportunities and presenting at conferences and other events.<\/li>\n<li>Crafting unique messaging and positioning for the online backup service.<\/li>\n<li>Building out case studies and other content for the Backblaze for Business offering.<\/li>\n<li>Empowering affiliate partners with enhanced content and tools.<\/li>\n<li>\u2026and generally coming up with creative, data driven ways to grow Backblaze.<\/li>\n<\/ul>\n<p><strong>Want to join our team?<\/strong><br \/>\nEmail <a href=\"m&#97;ilt&#111;&#58;j&#111;&#98;&#115;&#99;o&#110;ta&#99;&#116;&#64;&#98;a&#99;&#107;&#98;&#108;aze&#46;c&#111;m\">&#106;ob&#115;&#99;o&#110;tact&#64;back&#98;l&#97;z&#101;&#46;co&#109;<\/a> with the subject \u201cDirector of Product Marketing,\u201d include your resume, and include an answer to: \u201cIn the first month, what three things would you do to acquire customers; how would you measure success; and how many customers would you expect will result from this?\u201d<\/p>\n<p>Note: position is based in San Mateo, CA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does it pain you when people lose data? Want to help promote an online backup service that has helped save a marriage, save Christmas, save a photographer&#8217;s portfolio, and even bring down an Argentinian counterfeiting crime ring? Come be our Director of Product Marketing and lead customer acquisition programs! We need someone who is creative&hellip; <a class=\"more-link\" href=\"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/\">Continue reading <span class=\"screen-reader-text\">Job: Director of Product Marketing<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":510,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[131,22],"tags":[],"class_list":["post-508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backblaze-bits","category-jobs","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Job: Director of Product Marketing<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Job: Director of Product Marketing\" \/>\n<meta property=\"og:description\" content=\"Does it pain you when people lose data? Want to help promote an online backup service that has helped save a marriage, save Christmas, save a photographer&#8217;s portfolio, and even bring down an Argentinian counterfeiting crime ring? Come be our Director of Product Marketing and lead customer acquisition programs! We need someone who is creative&hellip; Continue reading Job: Director of Product Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; Cloud Backup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/backblaze\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-02T23:19:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-14T23:14:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2011\/11\/blog-job-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gleb Budman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@backblaze\" \/>\n<meta name=\"twitter:site\" content=\"@backblaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gleb Budman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Job: Director of Product Marketing","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"Job: Director of Product Marketing","og_description":"Does it pain you when people lose data? Want to help promote an online backup service that has helped save a marriage, save Christmas, save a photographer&#8217;s portfolio, and even bring down an Argentinian counterfeiting crime ring? Come be our Director of Product Marketing and lead customer acquisition programs! We need someone who is creative&hellip; Continue reading Job: Director of Product Marketing","og_url":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/","og_site_name":"Backblaze Blog | Cloud Storage &amp; Cloud Backup","article_publisher":"https:\/\/www.facebook.com\/backblaze","article_published_time":"2011-11-02T23:19:10+00:00","article_modified_time":"2025-12-14T23:14:34+00:00","og_image":[{"width":560,"height":402,"url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2011\/11\/blog-job-marketing.jpg","type":"image\/jpeg"}],"author":"Gleb Budman","twitter_card":"summary_large_image","twitter_creator":"@backblaze","twitter_site":"@backblaze","twitter_misc":{"Written by":"Gleb Budman","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/#article","isPartOf":{"@id":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/"},"author":{"name":"Gleb Budman","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/person\/9267dd4f4f7d705914ea0047cc0ff8bf"},"headline":"Job: Director of Product Marketing","datePublished":"2011-11-02T23:19:10+00:00","dateModified":"2025-12-14T23:14:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/"},"wordCount":249,"commentCount":0,"publisher":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2011\/11\/blog-job-marketing.jpg","articleSection":["Backblaze Bits","Jobs"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/","url":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/","name":"Job: Director of Product Marketing","isPartOf":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2011\/11\/blog-job-marketing.jpg","datePublished":"2011-11-02T23:19:10+00:00","dateModified":"2025-12-14T23:14:34+00:00","breadcrumb":{"@id":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/#primaryimage","url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2011\/11\/blog-job-marketing.jpg","contentUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2011\/11\/blog-job-marketing.jpg","width":560,"height":402},{"@type":"BreadcrumbList","@id":"https:\/\/www.backblaze.com\/blog\/job-director-of-product-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Job: Director of Product Marketing"}]},{"@type":"WebSite","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#website","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/","name":"Backblaze Cloud Solutions Blog","description":"Cloud Storage &amp; 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Gleb has served as a member of our board of directors since 2009 and as chairperson since January 2021. Prior to Backblaze, Gleb was the senior director of product management at SonicWall and the vice president of products at MailFrontier, which was acquired by SonicWall. Before that, he served in a senior position at Kendara, which was acquired by Excite@Home, and previously founded and successfully exited two other startup companies.","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/author\/gleb\/"}]}},"jetpack_featured_media_url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2011\/11\/blog-job-marketing.jpg","_links":{"self":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/comments?post=508"}],"version-history":[{"count":0,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media\/510"}],"wp:attachment":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media?parent=508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/categories?post=508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/tags?post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}