{"id":45,"date":"2008-03-13T15:05:24","date_gmt":"2008-03-13T23:05:24","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=45"},"modified":"2025-12-12T14:29:06","modified_gmt":"2025-12-12T22:29:06","slug":"forced-discipline-isnt-just-for-the-military","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/forced-discipline-isnt-just-for-the-military\/","title":{"rendered":"Forced Discipline Isn&#8217;t Just for the Military"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-94820\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2008\/03\/military-discipline-at-work.jpg\" alt=\"\" width=\"1440\" height=\"820\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/military-discipline-at-work.jpg 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/military-discipline-at-work-300x171.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/military-discipline-at-work-1024x583.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/military-discipline-at-work-768x437.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/military-discipline-at-work-560x319.jpg 560w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p id=\"bzdropcap\">I attended a presentation a couple days ago by <a href=\"http:\/\/web.archive.org\/web\/20140517184548\/http:\/\/manber.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Udi Manber<\/a>, Vice President of Engineering for Google core search. Manber demonstrated why search is difficult, giving interesting example queries such as &#8220;how many calories in a pound,&#8221; for which the answer is 9000 trillion, since calorie is a unit of energy and pound a unit of mass, enabling the use of E=MC^2 to calculate the answer. While it&#8217;s the &#8220;right&#8221; answer, it&#8217;s more likely the searcher wanted to find out how many miles he would need to run to burn off that last Whopper.<\/p>\n<p>In this query and many others, it would be easy to fix it to provide the right answer\u2014hard code it to assume the food\/weight interpretation. But that Band-Aid does not address the millions of similar issues and it makes the code messy where piece-by-piece a mountain of Band-Aids grows. Manber said the team often wishes they could just hard code a search result, but that no engineer at Google can move a ranking\u2014they have to actually fix the algorithm\u2014and that this limitation enforces a certain discipline in the development.<\/p>\n<p>In numerous industries ranging from aviation, to automobiles, to power plants, discipline is enforced upon the organizations by the nature of the lifecycles of development. There is no v1.0, v1.0.1, v1.0.2, v1.0.3 in rapid succession, no &#8220;just change it on the website&#8221; concept. The cycle time of software enables rapid innovation and adjustment but it also allows for a lack of discipline in the development. How does your organization find the right tradeoff before speed and discipline?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I attended a presentation a couple days ago by Udi Manber, Vice President of Engineering for Google core search. Manber demonstrated why search is difficult, giving interesting example queries such as &#8220;how many calories in a pound,&#8221; for which the answer is 9000 trillion, since calorie is a unit of energy and pound a unit&hellip; <a class=\"more-link\" href=\"https:\/\/www.backblaze.com\/blog\/forced-discipline-isnt-just-for-the-military\/\">Continue reading <span class=\"screen-reader-text\">Forced Discipline Isn&#8217;t Just for the Military<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":94820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[131,10],"tags":[],"class_list":["post-45","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backblaze-bits","category-backblaze-fun","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of Forced Discipline: Lessons for Data Backup<\/title>\n<meta name=\"description\" content=\"I attended a presentation a couple days ago by Udi Manber, Vice President of Engineering for Google core search. Manber demonstrated why search is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/forced-discipline-isnt-just-for-the-military\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Forced Discipline: Lessons for Data Backup\" \/>\n<meta property=\"og:description\" content=\"I attended a presentation a couple days ago by Udi Manber, Vice President of Engineering for Google core search. Manber demonstrated why search is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/forced-discipline-isnt-just-for-the-military\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; Cloud Backup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/backblaze\" \/>\n<meta property=\"article:published_time\" content=\"2008-03-13T23:05:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T22:29:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/military-discipline-at-work.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gleb Budman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@backblaze\" \/>\n<meta name=\"twitter:site\" content=\"@backblaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gleb Budman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance of Forced Discipline: Lessons for Data Backup","description":"I attended a presentation a couple days ago by Udi Manber, Vice President of Engineering for Google core search. 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Gleb has served as a member of our board of directors since 2009 and as chairperson since January 2021. Prior to Backblaze, Gleb was the senior director of product management at SonicWall and the vice president of products at MailFrontier, which was acquired by SonicWall. Before that, he served in a senior position at Kendara, which was acquired by Excite@Home, and previously founded and successfully exited two other startup companies.","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/author\/gleb\/"}]}},"jetpack_featured_media_url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/military-discipline-at-work.jpg","_links":{"self":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":0,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media\/94820"}],"wp:attachment":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}