{"id":44,"date":"2008-03-12T16:56:56","date_gmt":"2008-03-13T00:56:56","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/is-emc-the-next-coca-cola\/"},"modified":"2025-12-14T15:13:50","modified_gmt":"2025-12-14T23:13:50","slug":"is-emc-the-next-coca-cola","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/is-emc-the-next-coca-cola\/","title":{"rendered":"Is EMC the Next Coca-Cola?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-94814\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2008\/03\/emc-the-next-coke.jpg\" alt=\"\" width=\"1440\" height=\"820\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/emc-the-next-coke.jpg 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/emc-the-next-coke-300x171.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/emc-the-next-coke-1024x583.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/emc-the-next-coke-768x437.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/emc-the-next-coke-560x319.jpg 560w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p id=\"bzdropcap\">EMC made an <a href=\"https:\/\/www.computerworld.com\/article\/2537743\/iomega-spurns-emc-s-hostile-acquisition-bid.html\" target=\"_blank\" rel=\"noopener noreferrer\">unsolicited bid<\/a> for Iomega. While Iomega refused it, choosing to stick with the share purchase agreement it struck with ExcelStor Group Ltd. in December, it begs the question: Why was EMC interested in Iomega?<\/p>\n<p>CEO Joseph Tucci has long stated exploratory interest in the consumer market: \u201c<a href=\"https:\/\/www.computerworld.com\/article\/2541418\/coming-attractions--emc-screens-its-future-at-user-confab.html\" target=\"_blank\" rel=\"noopener noreferrer\">we&#8217;re thinking about it.<\/a> There are no big decisions yet, but I do think there&#8217;s a [sizeable] play in the home for a storage mini array,&#8221; but noted \u201cwe do not have expertise within EMC that understands the consumer market.\u201d<\/p>\n<p>The acquisition of<a href=\"\/blog\/farewell-to-mozy-backup\/\"> Mozy<\/a> and attempted acquisition of Iomega point to having made both the decision to enter and to acquire some expertise. Not surprising if Tucci believes the IDC numbers in the just-released EMC-sponsored whitepaper, &#8220;<a href=\"http:\/\/web.archive.org\/web\/20140629204751\/http:\/\/www.emc.com\/collateral\/analyst-reports\/diverse-exploding-digital-universe.pdf\">The Diverse and Exploding Digital Universe<\/a>.&#8221; In this paper, IDC estimates that not only will global storage increase a factor of 10 from 2007 to 2011, but that consumers will generate 70% of that data, with organizations generating the remaining 30%.<\/p>\n<p>EMC today holds a leadership position in enterprise storage, but has effectively no focus, no products, and no brand in the consumer space. Will EMC up its ante for Iomega? Try to pick up other consumer-focused offerings? And when will we start seeing animated polar bears pitching EMC during the Super Bowl?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EMC made an unsolicited bid for Iomega. While Iomega refused it, choosing to stick with the share purchase agreement it struck with ExcelStor Group Ltd. in December, it begs the question: Why was EMC interested in Iomega? CEO Joseph Tucci has long stated exploratory interest in the consumer market: \u201cwe&#8217;re thinking about it. There are&hellip; <a class=\"more-link\" href=\"https:\/\/www.backblaze.com\/blog\/is-emc-the-next-coca-cola\/\">Continue reading <span class=\"screen-reader-text\">Is EMC the Next Coca-Cola?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":94814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[131,8],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backblaze-bits","category-tech-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Fun Comparison of Brand Loyalty: Is EMC the Next Coca-Cola?<\/title>\n<meta name=\"description\" content=\"EMC made an unsolicited bid for Iomega. While Iomega refused it, choosing to stick with the share purchase agreement it struck with ExcelStor Group Ltd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/is-emc-the-next-coca-cola\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Fun Comparison of Brand Loyalty: Is EMC the Next Coca-Cola?\" \/>\n<meta property=\"og:description\" content=\"EMC made an unsolicited bid for Iomega. While Iomega refused it, choosing to stick with the share purchase agreement it struck with ExcelStor Group Ltd.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/is-emc-the-next-coca-cola\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; Cloud Backup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/backblaze\" \/>\n<meta property=\"article:published_time\" content=\"2008-03-13T00:56:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-14T23:13:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/emc-the-next-coke.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gleb Budman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@backblaze\" \/>\n<meta name=\"twitter:site\" content=\"@backblaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gleb Budman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Fun Comparison of Brand Loyalty: Is EMC the Next Coca-Cola?","description":"EMC made an unsolicited bid for Iomega. 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Gleb has served as a member of our board of directors since 2009 and as chairperson since January 2021. Prior to Backblaze, Gleb was the senior director of product management at SonicWall and the vice president of products at MailFrontier, which was acquired by SonicWall. Before that, he served in a senior position at Kendara, which was acquired by Excite@Home, and previously founded and successfully exited two other startup companies.","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/author\/gleb\/"}]}},"jetpack_featured_media_url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2008\/03\/emc-the-next-coke.jpg","_links":{"self":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":0,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media\/94814"}],"wp:attachment":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}