{"id":40601,"date":"2015-09-08T18:17:22","date_gmt":"2015-09-09T01:17:22","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=40601"},"modified":"2025-07-22T08:36:06","modified_gmt":"2025-07-22T15:36:06","slug":"the-next-backblaze-face-plate","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/the-next-backblaze-face-plate\/","title":{"rendered":"The Faceplate for the Next Storage Pod: What Do You Think?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-40611\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2015\/09\/blog-faceplate-header.png\" alt=\"Backblaze Datacenter\" width=\"720\" height=\"360\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-header.png 720w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-header-300x150.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-header-560x280.png 560w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p id=\"bzdropcap\">We have over 1,000 Backblaze Storage Pods storing over 150 <a href=\"\/blog\/petabytes-on-a-budget-10-years-and-counting\/\">petabytes<\/a> of data. Who cares what they look like as long as they work, right? Turns out lots of people care\u2014they care a lot. And it&#8217;s not just the folks in the data center, nearly everyone here at Backblaze has an opinion\u2014marketing, engineering, sales, finance, HR, even the janitors. What&#8217;s the problem? Simple, as we&#8217;ve been updating our<a href=\"https:\/\/www.backblaze.com\/cloud-storage\/resources\/storage-pod\"> Storage Pod<\/a> design, we also decided it was time to change the faceplate design, the part that everyone sees when they take pictures like the one above. We just couldn&#8217;t get agreement on which one to use and that&#8217;s where you come in.<\/p>\n<h2>A Brief History of Backblaze Faceplates<\/h2>\n<p>Since 2009, we&#8217;ve had several different faceplate designs, many have gone by the wayside, but you&#8217;ll find the three below still on our data center:<\/p>\n<table cellspacing=\"15\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td style=\"text-align: left;\" valign=\"top\"><span style=\"font-color: #4d4d4d; font-size: 17px; font-weight: 300;\">One of the original faceplate designs. No Backblaze, no flame logo.<br \/>\n<\/span><\/td>\n<td valign=\"middle\"><a href=\"\/blog\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-2.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-2XwkBThu\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-40671\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-2-300x108.png\" alt=\"Backblaze Faceplate version 1\" width=\"300\" height=\"108\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-2-300x108.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-2-560x202.png 560w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-2.png 720w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" valign=\"top\"><span style=\"font-color: #4d4d4d; font-size: 17px; font-weight: 300;\">After building about 20 Storage Pods, we started using a laser to cut Backblaze and the flame logo into the faceplate.<br \/>\n<\/span><\/td>\n<td><a href=\"\/blog\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-3.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-2XwkBThu\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-40681\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-3-300x108.png\" alt=\"Backblaze Faceplate Version 2\" width=\"300\" height=\"108\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-3-300x108.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-3-560x202.png 560w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-3.png 720w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" valign=\"top\"><span style=\"font-color: #4d4d4d; font-size: 17px; font-weight: 300;\">Later, around the time of Storage Pod 3.0, the swirl design as introduced. This is the current design.<br \/>\n<\/span><\/td>\n<td><a href=\"\/blog\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-1.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-2XwkBThu\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-40661\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-1-300x108.png\" alt=\"Backblaze Faceplate - Version 3\" width=\"300\" height=\"108\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-1-300x108.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-1-560x202.png 560w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-old-1.png 720w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Choices, Choices, Choices<\/h2>\n<p>Our in-house designer, Casey, took the task of designing a new faceplate and ran with it. Really far. He produced 15 different designs before we stopped him. We mulled the 15 designs over for a few days and came away with the six below. Now it&#8217;s your turn. We want your thoughts and opinions. Take a look at the designs below and enter your thoughts in the comments section you&#8217;ll find after the post. Constructive comments are the most valued and appreciated. You can click on the images of faceplates to see them in a larger size.<\/p>\n<table cellspacing=\"15\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td style=\"text-align: left;\" valign=\"top\"><span style=\"font-color: #4d4d4d; font-size: 17px; font-weight: 300;\"><strong>The Laser:<\/strong> Backblaze and the flame logo are laser cut into the faceplate so you can see through.<br \/>\n<\/span><\/td>\n<td valign=\"middle\"><a href=\"\/blog\/wp-content\/uploads\/2015\/09\/faceplate-2.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-2XwkBThu\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-40841\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2015\/09\/faceplate-2-300x118.png\" alt=\"Faceplate - The Laser\" width=\"300\" height=\"118\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/faceplate-2-300x118.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/faceplate-2-560x221.png 560w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/faceplate-2.png 720w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" valign=\"top\"><span style=\"font-color: #4d4d4d; font-size: 17px; font-weight: 300;\"><strong>The Pop:<\/strong> Backblaze and the flame logo are silk screened in bright white, so they pop off the background.<br \/>\n<\/span><\/td>\n<td><a href=\"\/blog\/wp-content\/uploads\/2015\/09\/faceplate-3.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-2XwkBThu\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-40851\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2015\/09\/faceplate-3-300x118.png\" alt=\"Faceplate - The Pop\" width=\"300\" height=\"118\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/faceplate-3-300x118.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/faceplate-3-560x219.png 560w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/faceplate-3.png 720w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" valign=\"top\"><span style=\"font-color: #4d4d4d; font-size: 17px; font-weight: 300;\"><strong>The Pop II:<\/strong> Backblaze and the flame logo are silk screened in bright white on a stretched oval background.<br \/>\n<\/span><\/td>\n<td><a href=\"\/blog\/wp-content\/uploads\/2015\/09\/faceplate-7.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-2XwkBThu\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-40761\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2015\/09\/faceplate-7-300x117.png\" alt=\"Faceplate the Pop 2\" width=\"300\" height=\"117\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" valign=\"top\"><span style=\"font-color: #4d4d4d; font-size: 17px; font-weight: 300;\"><strong>The Oval:<\/strong> Backblaze and the flame logo are silk screened in bright white on an oval background.<br \/>\n<\/span><\/td>\n<td><a href=\"\/blog\/wp-content\/uploads\/2015\/09\/faceplate-9.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-2XwkBThu\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-40751\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2015\/09\/faceplate-9-300x118.png\" alt=\"faceplate-9\" width=\"300\" height=\"118\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" valign=\"top\"><span style=\"font-color: #4d4d4d; font-size: 17px; font-weight: 300;\"><strong>The Squeeze:<\/strong> Backblaze and the flame logo are silk screened in bright white while being squeezed in the middle.<br \/>\n<\/span><\/td>\n<td><a href=\"\/blog\/wp-content\/uploads\/2015\/09\/faceplate-10.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-2XwkBThu\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-40741\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2015\/09\/faceplate-10-300x118.png\" alt=\"Faceplate - The Squeeze\" width=\"300\" height=\"118\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" valign=\"top\"><span style=\"font-color: #4d4d4d; font-size: 17px; font-weight: 300;\"><strong>The Cloud:<\/strong> Backblaze and the flame logo are silk screened into a cloud. Ironic? Redundant? Brilliant?<br \/>\n<\/span><\/td>\n<td><a href=\"\/blog\/wp-content\/uploads\/2015\/09\/faceplate-11.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-2XwkBThu\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-40731\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2015\/09\/faceplate-11-300x118.png\" alt=\"Faceplate - The Cloud\" width=\"300\" height=\"118\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>So, what do you think? Pick your favorite and let us know; just enter your thoughts in the comments below. Thanks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have over 1,000 Backblaze Storage Pods storing over 150 petabytes of data. Who cares what they look like as long as they work, right? Turns out lots of people care\u2014they care a lot. And it&#8217;s not just the folks in the data center, nearly everyone here at Backblaze has an opinion\u2014marketing, engineering, sales, finance,&hellip; <a class=\"more-link\" href=\"https:\/\/www.backblaze.com\/blog\/the-next-backblaze-face-plate\/\">Continue reading <span class=\"screen-reader-text\">The Faceplate for the Next Storage Pod: What Do You Think?<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":40611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[131,23],"tags":[70,470],"class_list":["post-40601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backblaze-bits","category-storage-pod","tag-data-center","tag-newsletter","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Faceplate for the Next Storage Pod: What Do You Think?<\/title>\n<meta name=\"description\" content=\"We have over 1,000 Backblaze Storage Pods storing over 150 petabytes of data. 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He has over 25 years of experience in technology marketing and during that time, he has shared his expertise in cloud storage and computer security at events, symposiums, and panels at RSA, SNIA SDC, MIT, the Federal Trade Commission, and hundreds more. He currently writes and rants about drive stats, Storage Pods, cloud storage, and more.","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/author\/andy\/"}]}},"jetpack_featured_media_url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/blog-faceplate-header.png","_links":{"self":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/40601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/comments?post=40601"}],"version-history":[{"count":0,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/40601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media\/40611"}],"wp:attachment":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media?parent=40601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/categories?post=40601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/tags?post=40601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}