{"id":3387,"date":"2013-06-27T15:10:59","date_gmt":"2013-06-27T22:10:59","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=3387"},"modified":"2025-07-21T14:02:13","modified_gmt":"2025-07-21T21:02:13","slug":"the-survey-says-apathy-is-winning","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/","title":{"rendered":"The Survey Says: Apathy Is Winning"},"content":{"rendered":"

\"\"<\/p>\n

Why is Yev so sad? Is it because Backup Awareness Month is nearly over? No. You see, we just got back the results from our annual State of User Data Backup Survey and the results made him sad. Let me explain. Each year for the past six years, we\u2019ve asked the folks at Harris Interactive to conduct this survey for us. Each time they reach out to thousands of people and ask them a simple question: \u201cHow often do you back up all the data on your computer?\u201d<\/p>\n

We sponsor this survey each June, in concert with Backup Awareness Month. While more and more people sign up each day with Backblaze to back up the precious memories and important files stashed away on their PCs and Macs, the survey is completely blind to that fact. The survey takers reach out across the US to grab a cross section of users from all regions of the country, ages 18 to 80+, across different social economic ranges, different educational backgrounds, and more. The results are tabulated and sent to us.<\/p>\n

For 2013, only 71.17% of the people surveyed have ever backed up their computer as compared to 2012 in which 71.21% of people reported doing the same. Basically that\u2019s no change\u2014nada. So how often do people back<\/a> up their systems? Here\u2019s a comparison of 2012 versus 2013. Not much change, is there?<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\u201cBut, my data isn\u2019t valuable enough to back up everyday.\u201d<\/h3>\n

Some people tell us that they don\u2019t need to back up everyday, for them once a week or even once a month is fine. At that point they back up their computer, usually manually, to an external hard drive<\/a> or a USB stick and they\u2019re happy. But nearly half of the people surveyed accumulate six or more months worth of photos, videos, documents, spreadsheets, etc., before they back up their computer. Think for a minute about the files on your computer that you added or changed in the last six months. What would you lose if they were gone, forever?<\/p>\n

The 10%<\/h3>\n

Reality check time. I would guess that since you are reading this blog you are a Backblaze customer. So we are, as they say, preaching to the choir. If Harris Interactive called you, you would happily say that you not only backup daily, you back up continuously and automatically with Backblaze. You are part of the 10% and we thank you.<\/p>\n

But we know that over 50% of you are Backblaze customers because either you or someone you know lost data<\/a> first. The truth is that in this digital age, many of the memories we cherish and the other important information we store can be lost in the blink of an eye.<\/p>\n

Tell Us What You Think<\/h3>\n

As one of the 10% of the people who back up their systems regularly, what do you think of our survey results? Do only 10% of the people you know back up their computers daily, or more often? Is it more than 10%? Less than 10%? Tell us what you think. You can comment below, tweet, post, email, whatever. Yev<\/a>, our Social Marketing guru loves to hear from our customers; here\u2019s your chance to make him smile.<\/p>\n","protected":false},"excerpt":{"rendered":"

Why is Yev so sad? Is it because Backup Awareness Month is nearly over? No. You see, we just got back the results from our annual State of User Data Backup Survey and the results made him sad. Let me explain. Each year for the past six years, we\u2019ve asked the folks at Harris Interactive… Continue reading The Survey Says: Apathy Is Winning<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":3379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[121,4,12],"tags":[469],"class_list":["post-3387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backing-up","category-backup-awareness-month","category-backup-news","tag-consumerbackup","entry"],"acf":[],"yoast_head":"\nThe Survey Says: Apathy Is Winning<\/title>\n<meta name=\"description\" content=\"Why is Yev so sad? Is it because Backup Awareness Month is nearly over? No. You see, we just got back the results from our annual State of User Data\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Survey Says: Apathy Is Winning\" \/>\n<meta property=\"og:description\" content=\"Why is Yev so sad? Is it because Backup Awareness Month is nearly over? No. You see, we just got back the results from our annual State of User Data\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage & Cloud Backup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/backblaze\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-27T22:10:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T21:02:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2013\/06\/blog-unchanged-people-backing-up-notext.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Klein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@backblaze\" \/>\n<meta name=\"twitter:site\" content=\"@backblaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Klein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Survey Says: Apathy Is Winning","description":"Why is Yev so sad? Is it because Backup Awareness Month is nearly over? No. You see, we just got back the results from our annual State of User Data","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"The Survey Says: Apathy Is Winning","og_description":"Why is Yev so sad? Is it because Backup Awareness Month is nearly over? No. You see, we just got back the results from our annual State of User Data","og_url":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/","og_site_name":"Backblaze Blog | Cloud Storage & Cloud Backup","article_publisher":"https:\/\/www.facebook.com\/backblaze","article_published_time":"2013-06-27T22:10:59+00:00","article_modified_time":"2025-07-21T21:02:13+00:00","og_image":[{"width":560,"height":325,"url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2013\/06\/blog-unchanged-people-backing-up-notext.jpg","type":"image\/jpeg"}],"author":"Andy Klein","twitter_card":"summary_large_image","twitter_creator":"@backblaze","twitter_site":"@backblaze","twitter_misc":{"Written by":"Andy Klein","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/#article","isPartOf":{"@id":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/"},"author":{"name":"Andy Klein","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/person\/9ac7e0bf0bd16852f8bfef352ce5fa8c"},"headline":"The Survey Says: Apathy Is Winning","datePublished":"2013-06-27T22:10:59+00:00","dateModified":"2025-07-21T21:02:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/"},"wordCount":535,"commentCount":31,"publisher":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/#primaryimage"},"thumbnailUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2013\/06\/blog-unchanged-people-backing-up-notext.jpg","keywords":["ConsumerBackup"],"articleSection":["Backing Up","Backup Awareness Month","Backup News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/","url":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/","name":"The Survey Says: Apathy Is Winning","isPartOf":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/#primaryimage"},"image":{"@id":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/#primaryimage"},"thumbnailUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2013\/06\/blog-unchanged-people-backing-up-notext.jpg","datePublished":"2013-06-27T22:10:59+00:00","dateModified":"2025-07-21T21:02:13+00:00","description":"Why is Yev so sad? Is it because Backup Awareness Month is nearly over? No. You see, we just got back the results from our annual State of User Data","breadcrumb":{"@id":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/#primaryimage","url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2013\/06\/blog-unchanged-people-backing-up-notext.jpg","contentUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2013\/06\/blog-unchanged-people-backing-up-notext.jpg","width":560,"height":325},{"@type":"BreadcrumbList","@id":"https:\/\/www.backblaze.com\/blog\/the-survey-says-apathy-is-winning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Survey Says: Apathy Is Winning"}]},{"@type":"WebSite","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#website","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/","name":"Backblaze Cloud Solutions Blog","description":"Cloud Storage & Cloud Backup","publisher":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#organization","name":"Backblaze","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.backblaze.com\/blog\/wp-content\/uploads\/2017\/12\/backblaze_icon_transparent.png?fit=512%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.backblaze.com\/blog\/wp-content\/uploads\/2017\/12\/backblaze_icon_transparent.png?fit=512%2C512&ssl=1","width":512,"height":512,"caption":"Backblaze"},"image":{"@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/backblaze","https:\/\/x.com\/backblaze","https:\/\/www.youtube.com\/user\/Backblaze","https:\/\/en.wikipedia.org\/wiki\/Backblaze"]},{"@type":"Person","@id":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/#\/schema\/person\/9ac7e0bf0bd16852f8bfef352ce5fa8c","name":"Andy Klein","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2019\/04\/andy.jpg","url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2019\/04\/andy.jpg","contentUrl":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2019\/04\/andy.jpg","caption":"Andy Klein"},"description":"Andy Klein is the former Principal Cloud Storage Storyteller at Backblaze. He has over 25 years of experience in technology marketing and during that time, he has shared his expertise in cloud storage and computer security at events, symposiums, and panels at RSA, SNIA SDC, MIT, the Federal Trade Commission, and hundreds more. He currently writes and rants about drive stats, Storage Pods, cloud storage, and more.","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/author\/andy\/"}]}},"jetpack_featured_media_url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2013\/06\/blog-unchanged-people-backing-up-notext.jpg","_links":{"self":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/3387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/comments?post=3387"}],"version-history":[{"count":0,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/3387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media\/3379"}],"wp:attachment":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media?parent=3387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/categories?post=3387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/tags?post=3387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}