{"id":28,"date":"2008-03-05T17:44:35","date_gmt":"2008-03-06T01:44:35","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=28"},"modified":"2025-07-21T13:49:48","modified_gmt":"2025-07-21T20:49:48","slug":"shaping-a-logo","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/shaping-a-logo\/","title":{"rendered":"Shaping a Logo"},"content":{"rendered":"

\"Old<\/p>\n

When we were thinking about a logo for Backblaze, we knew we wanted an iconic image that could be connected easily to the software. That meant creating something simple enough that could scale to 16×16 pixels for an icon placed in the system tray. Logos are probably the most difficult for me as a designer to do. There is a feeling that a company will live with this identity for the rest of its life, so it better be perfect. And everyone has a different opinion: “That looks too ‘techy.’ Can we make it more catchy? It looks like a squished squid.”<\/p>\n

Well, squished squid or running starfish, it’s good to get the stakeholders opinion. As a designer, such criticism makes me articulate what I am trying to accomplish, rather then just feeling intuitively through the design process.<\/p>\n

So what do I think of the Backblaze logo? It’s all flamey and stuff.<\/p>\n","protected":false},"excerpt":{"rendered":"

When we were thinking about a logo for Backblaze, we knew we wanted an iconic image that could be connected easily to the software. That meant creating something simple enough that could scale to 16×16 pixels for an icon placed in the system tray. Logos are probably the most difficult for me as a designer… Continue reading Shaping a Logo<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":27,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[131,10,6],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backblaze-bits","category-backblaze-fun","category-techbytes","entry"],"acf":[],"yoast_head":"\nA Look Into the Arduous Process of Creating a Logo for Backblaze<\/title>\n<meta name=\"description\" content=\"When we were thinking about a logo for Backblaze, we knew we wanted an iconic image that could be connected easily to the software. 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