{"id":112385,"date":"2025-10-30T06:00:00","date_gmt":"2025-10-30T13:00:00","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=112385"},"modified":"2025-10-29T23:18:09","modified_gmt":"2025-10-30T06:18:09","slug":"the-hidden-cost-of-cloud-storage-what-400-it-leaders-wish-they-knew-sooner","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/the-hidden-cost-of-cloud-storage-what-400-it-leaders-wish-they-knew-sooner\/","title":{"rendered":"The Hidden Cost of Cloud Storage: What 400+ IT Leaders Wish They Knew Sooner"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Blog-Header-1440x820-1-1024x583.png\" alt=\"A decorative image showing pillars in multiple sizes. \" class=\"wp-image-112386\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Blog-Header-1440x820-1-1024x583.png 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Blog-Header-1440x820-1-300x171.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Blog-Header-1440x820-1-768x437.png 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Blog-Header-1440x820-1.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cloud storage was supposed to simplify infrastructure. Instead, it\u2019s become one of the most unpredictable\u2014and expensive\u2014line items in IT budgets.<\/p>\n\n\n\n<p>A new Dimensional Research report, commissioned by Backblaze, reveals that <strong>95% of organizations experience unexpected cloud storage charges<\/strong>\u2014costs that disrupt budgets, slow innovation, and limit flexibility.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ade44aee-e76b-4c6e-ae5d-c2a608ab0707\"><span class=\"hs-cta-node hs-cta-ade44aee-e76b-4c6e-ae5d-c2a608ab0707\" id=\"hs-cta-ade44aee-e76b-4c6e-ae5d-c2a608ab0707\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2832298\/ade44aee-e76b-4c6e-ae5d-c2a608ab0707\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ade44aee-e76b-4c6e-ae5d-c2a608ab0707\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2832298\/ade44aee-e76b-4c6e-ae5d-c2a608ab0707.png\"  alt=\"Download the Report\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2832298, 'ade44aee-e76b-4c6e-ae5d-c2a608ab0707', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The 2025 study surveyed more than 400 IT decision makers responsible for managing at least 250TB of data in the public cloud. The findings make one thing clear: as AI, analytics, and data-intensive workloads expand, hidden costs and limited interoperability are forcing companies to rethink their cloud strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The problem: Hidden fees are everywhere<\/h2>\n\n\n\n<p>According to the research, nearly every organization surveyed has been hit by surprise charges like retrieval, egress, or <code>PUT<\/code> fees.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a048895c0036&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a048895c0036\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-01-V1-1024x583.png\" alt=\"\" class=\"wp-image-112387\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-01-V1-1024x583.png 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-01-V1-300x171.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-01-V1-768x437.png 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-01-V1-1536x874.png 1536w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-01-V1-2048x1165.png 2048w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-01-V1-1568x892.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>95% of respondents reported unexpected costs for cloud storage usage.<\/li>\n\n\n\n<li>Larger organizations\u2014those with more than 5PB of data\u2014were even more likely to experience frequent charges.<\/li>\n<\/ul>\n\n\n\n<p>These hidden costs have become such a burden that 85% of companies are taking steps to manage them. The top tactics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reducing the size of datasets stored in the cloud (56%)<\/li>\n\n\n\n<li>Shortening storage duration policies (45%)<\/li>\n\n\n\n<li>Cutting spending elsewhere in the tech stack (40%)<\/li>\n<\/ul>\n\n\n\n<p>In short: IT teams are making trade-offs to avoid surprise costs\u2014trade-offs that can limit innovation and reduce the value of their data<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Egress costs are locking companies in<\/h2>\n\n\n\n<p>One of the most striking findings:\u00a0<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6e3ff\"><strong>55% of respondents said that the cost of egressing and moving data is the biggest barrier to switching cloud storage providers<\/strong>.<\/p>\n\n\n\n<p>That means many organizations feel <em>trapped<\/em> in their current solutions\u2014not because the technology is best-in-class, but because moving their data would be too expensive.<\/p>\n\n\n\n<p>This dynamic creates what\u2019s often called a \u201cwalled garden\u201d effect\u2014where providers profit from data lock-in rather than delivering value through performance or innovation.<\/p>\n\n\n\n<p>The result? Slower cloud adoption, limited agility, and higher total cost of ownership for IT teams trying to scale modern workloads. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Flexibility and interoperability are the new imperatives<\/h2>\n\n\n\n<p>If cost surprises weren\u2019t enough, nearly all respondents (99%) said that limited flexibility and lack of interoperability are impacting their ability to deliver and scale.<\/p>\n\n\n\n<p>In other words: even when data is stored safely, it\u2019s often <em>stuck<\/em>\u2014difficult to move, integrate, or use across tools and platforms.<\/p>\n\n\n\n<p>This friction hits hardest at large enterprises and data-heavy organizations that depend on cross-cloud workflows, hybrid architectures, or AI pipelines that require moving large volumes of data frequently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A turning point for cloud storage strategy<\/h2>\n\n\n\n<p>With 62% of respondents preferring to select best of breed providers vs. one-stop-shops, these findings highlight a growing shift:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IT teams are no longer choosing cloud providers solely based on performance or ecosystem.<br \/><\/li>\n\n\n\n<li>They\u2019re prioritizing predictability, transparency, and interoperability\u2014the ability to move and use data freely, without hidden penalties.<\/li>\n<\/ul>\n\n\n\n<p>Backblaze has long championed this model with open cloud storage that puts customers\u2014not pricing structures\u2014in control. Our egress fee transparency, S3 compatible APIs, and simple pricing are designed to eliminate the pain points identified in this report.As one respondent put it: \u201cWe need a cloud partner that helps us <em>use<\/em> our data, not pay to <em>move<\/em> it.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s next: Join the conversation<\/h2>\n\n\n\n<p>The full report\u2014<a href=\"https:\/\/www.backblaze.com\/cloud-storage\/landing\/ad\/surprise-cloud-charges\" target=\"_blank\" rel=\"noreferrer noopener\">The Hidden Cost of Cloud Object Storage<\/a>\u2014is now available for download. Inside, you\u2019ll find all the data, charts, and insights from 400+ IT leaders across industries and company sizes.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ade44aee-e76b-4c6e-ae5d-c2a608ab0707\"><span class=\"hs-cta-node hs-cta-ade44aee-e76b-4c6e-ae5d-c2a608ab0707\" id=\"hs-cta-ade44aee-e76b-4c6e-ae5d-c2a608ab0707\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2832298\/ade44aee-e76b-4c6e-ae5d-c2a608ab0707\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ade44aee-e76b-4c6e-ae5d-c2a608ab0707\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2832298\/ade44aee-e76b-4c6e-ae5d-c2a608ab0707.png\"  alt=\"Download the Report\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2832298, 'ade44aee-e76b-4c6e-ae5d-c2a608ab0707', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And, to dive deeper into the findings, join us for an <a href=\"https:\/\/www.brighttalk.com\/webcast\/14807\/655679?utm_source=brighttalk-portal&amp;utm_medium=web&amp;utm_campaign=channel-page&amp;utm_content=upcoming\" target=\"_blank\" rel=\"noreferrer noopener\">upcoming live webinar<\/a> with experts from Dimensional Research and Backblaze. We\u2019ll unpack the key trends, share real-world stories from IT leaders, and discuss how to build a more transparent, flexible cloud strategy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0dad1f19-2a57-4a4f-b3b0-761cfd2d6442\"><span class=\"hs-cta-node hs-cta-0dad1f19-2a57-4a4f-b3b0-761cfd2d6442\" id=\"hs-cta-0dad1f19-2a57-4a4f-b3b0-761cfd2d6442\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2832298\/0dad1f19-2a57-4a4f-b3b0-761cfd2d6442\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-0dad1f19-2a57-4a4f-b3b0-761cfd2d6442\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2832298\/0dad1f19-2a57-4a4f-b3b0-761cfd2d6442.png\"  alt=\"Register for the Webinar\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2832298, '0dad1f19-2a57-4a4f-b3b0-761cfd2d6442', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">About the research<\/h2>\n\n\n\n<p>The survey, conducted by Dimensional Research in May\u2013June 2025, included responses from 403 qualified technology stakeholders responsible for cloud storage strategy and budgets. All participants represented companies with over 250TB of data stored in the public cloud. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a048895c0c99&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a048895c0c99\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-02-V1-1024x428.png\" alt=\"\" class=\"wp-image-112388\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-02-V1-1024x428.png 1024w, 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\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a048895c1249&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a048895c1249\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-03-V1-1024x419.png\" alt=\"\" class=\"wp-image-112389\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-03-V1-1024x419.png 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-03-V1-300x123.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/Dimensional-Research-Chart-Image-03-V1-768x314.png 768w, 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.5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A new study from Dimensional Research shows that 95% of organizations experience unexpected cloud storage charges. <\/p>\n","protected":false},"author":13,"featured_media":112386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[7,434,438],"tags":[468],"class_list":["post-112385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-storage","category-featured-1","category-featured-cloud-storage","tag-b2cloud","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hidden Cost of Cloud Storage: What 400+ IT Leaders Wish They Knew Sooner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/the-hidden-cost-of-cloud-storage-what-400-it-leaders-wish-they-knew-sooner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hidden Cost of Cloud Storage: What 400+ IT Leaders Wish They Knew Sooner\" \/>\n<meta property=\"og:description\" content=\"A new study from Dimensional Research shows that 95% of organizations experience unexpected cloud storage charges.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/the-hidden-cost-of-cloud-storage-what-400-it-leaders-wish-they-knew-sooner\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; Cloud 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