{"id":111127,"date":"2024-04-23T09:05:00","date_gmt":"2024-04-23T16:05:00","guid":{"rendered":"https:\/\/backblaze.com\/blog\/?p=111127"},"modified":"2025-12-12T14:48:57","modified_gmt":"2025-12-12T22:48:57","slug":"backblaze-wins-nab-product-of-the-year","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/backblaze-wins-nab-product-of-the-year\/","title":{"rendered":"Backblaze Wins NAB Product of the Year"},"content":{"rendered":"\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" class=\"wp-image-111080\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/bb-bh-10-Cloud-Myths-in-the-Media-Industry-1024x583.png\" alt=\"A decorative image showing a film strip flowing into a cloud with the Backblaze and NAB Show logos displayed.\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/bb-bh-10-Cloud-Myths-in-the-Media-Industry-1024x583.png 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/bb-bh-10-Cloud-Myths-in-the-Media-Industry-300x171.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/bb-bh-10-Cloud-Myths-in-the-Media-Industry-768x437.png 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/bb-bh-10-Cloud-Myths-in-the-Media-Industry.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>Last week the Backblaze team connected with the best and brightest of the media and entertainment industry at the National Association of Broadcasters (NAB) conference in Las Vegas. For those who missed out, here is a recap of last week events:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Backblaze B2 Event Notifications Launches at NAB 2024<\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.backblaze.com\/blog\/announcing-event-notifications\/\" target=\"_blank\" rel=\"noreferrer noopener\">Event Notifications<\/a> gives you the freedom to build automated workflows across the different best-of-breed cloud platforms you use or want to use\u2014saving time, money, and improving your end users\u2019 experiences. After demoing this new service for folks working across media workflows at the NAB show and winning the NAB Product of the Year in the <a href=\"https:\/\/www.linkedin.com\/posts\/backblaze_cloud-activity-7186440047817097216-swdC\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cloud Computing and Storage category<\/a>, the Event Notifications private preview list is filling up, but <a href=\"https:\/\/www.surveymonkey.com\/r\/ZL2X68S\" target=\"_blank\" rel=\"noreferrer noopener\">you can still join it today<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\" style=\"background-color: #f5f4ff;\">\r\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"800\" class=\"wp-image-111129\" style=\"width: 450px;\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Backblaze-at-NAB_2_Event-Notifications-Win-scaled.jpg\" alt=\"A photograph of the 2024 Product of the Year trophy. Backblaze won this award for their new feature, Event Notifications.\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Backblaze-at-NAB_2_Event-Notifications-Win-scaled.jpg 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Backblaze-at-NAB_2_Event-Notifications-Win-169x300.jpg 169w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Backblaze-at-NAB_2_Event-Notifications-Win-576x1024.jpg 576w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Backblaze-at-NAB_2_Event-Notifications-Win-768x1365.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Backblaze-at-NAB_2_Event-Notifications-Win-864x1536.jpg 864w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Backblaze-at-NAB_2_Event-Notifications-Win-1152x2048.jpg 1152w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Backblaze-at-NAB_2_Event-Notifications-Win-1568x2788.jpg 1568w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer wp-container-content-42c95ffb\" style=\"height: 100px; width: 0px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\r\n<h2 class=\"wp-block-heading has-text-align-left\">Backblaze B2 Cloud Storage Event Notifications Wins NAB Best of Show Product of the Year<\/h2>\r\n\r\n\r\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-7cb77c20-45cd-4bf7-8f19-ada48e3ece42\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-7cb77c20-45cd-4bf7-8f19-ada48e3ece42\" class=\"hs-cta-node hs-cta-7cb77c20-45cd-4bf7-8f19-ada48e3ece42\"><!-- [if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2832298\/7cb77c20-45cd-4bf7-8f19-ada48e3ece42\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-7cb77c20-45cd-4bf7-8f19-ada48e3ece42\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2832298\/7cb77c20-45cd-4bf7-8f19-ada48e3ece42.png\" alt=\"Join the Waitlist \u2794\u00a0\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2832298, '7cb77c20-45cd-4bf7-8f19-ada48e3ece42', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Backblaze Achieves TPN Blue Shield Status<\/h2>\r\n\r\n\r\n\r\n<p>More news for media and entertainment leaders: Backblaze joined the <a href=\"https:\/\/ir.backblaze.com\/news-releases\/news-release-details\/backblaze-completes-trusted-partner-network-assessment-receiving?_ga=2.137387888.1397201492.1713305820-1854672636.1657122217\" target=\"_blank\" rel=\"noreferrer noopener\">Trusted Partner Network (TPN)<\/a>, receiving Blue Shield status. TPN is the Motion Picture Association\u2019s initiative aimed at advancing trust and security best practices across the media and entertainment industry. This important initiative provides greater transparency and confidence in the procurement process as you advance your workflow with new technology.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Axle AI Cloud is Powered by Backblaze<\/h2>\r\n\r\n\r\n\r\n<p>A testament to the power of partnerships across the industry, Axel AI announced <a href=\"https:\/\/axle.ai\/cloud-backblaze\/\" target=\"_blank\" rel=\"noreferrer noopener\">Axel AI Cloud Powered by Backblaze<\/a>, a new, highly affordable, AI-powered media storage service that leverages Backblaze\u2019s new Powered by Backblaze program for affordable, seamlessly integrated AI tagging, transcription, and search.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Experts on Stage<\/h2>\r\n\r\n\r\n\r\n<p>For the first time, Backblaze hosted a series of events together with Partners and customers, delivering actionable insights for folks on the show floor to improve their own media workflows. Our Backblaze Tech Talks featured Quantum, CuttingRoom, iconik, ELEMENTS, Axel AI, CloudSoda, Hedge, bunny.net, Suite Studios, and Qencode. Huge thanks to the presenters and everyone who came by.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">See You at the Next One<\/h2>\r\n\r\n\r\n\r\n<p>Thank you to all of our customers, partners, and friends who helped make last week a hit. We are already looking forward to NAB\u2013NY, IBC, NAB 2025\u2014and, most of all, to moving the industry forward together.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Backblaze is back from NAB. Here&#8217;s all the exciting things you might have missed\u2014including Backblaze Event Notifications winning NAB Product of the Year 2024. <\/p>\n","protected":false},"author":157,"featured_media":111080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[7,434,438,476],"tags":[468],"class_list":["post-111127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-storage","category-featured-1","category-featured-cloud-storage","category-media-workflow","tag-b2cloud","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Look at the NAB Show: Backblaze Wins Product of the Year<\/title>\n<meta name=\"description\" content=\"Catch highlights from NAB 2024, where Backblaze launched Event Notifications, won Product of the Year, and enhanced media workflows for all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/backblaze-wins-nab-product-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Look at the NAB Show: Backblaze Wins Product of the Year\" \/>\n<meta property=\"og:description\" content=\"Catch highlights from NAB 2024, where Backblaze launched Event Notifications, won Product of the Year, and enhanced media workflows for all.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/backblaze-wins-nab-product-of-the-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; 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