{"id":111094,"date":"2024-07-31T07:53:55","date_gmt":"2024-07-31T14:53:55","guid":{"rendered":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/?p=111094"},"modified":"2024-10-03T11:07:55","modified_gmt":"2024-10-03T18:07:55","slug":"announcing-event-notifications","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/announcing-event-notifications\/","title":{"rendered":"Automate Your Data Workflows with Backblaze B2 Event Notifications"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/bb-bh-Event-Notifications-announcement-FNL-1-1024x583.jpg\" alt=\"A decorative image showing the Backblaze logo on a cloud with an alert notification. \" class=\"wp-image-111095\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/bb-bh-Event-Notifications-announcement-FNL-1-1024x583.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/bb-bh-Event-Notifications-announcement-FNL-1-300x171.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/bb-bh-Event-Notifications-announcement-FNL-1-768x437.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/bb-bh-Event-Notifications-announcement-FNL-1.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"abstract\" style=\"line-height: 1.8; margin: 24px 12px; padding: 24px 12px 10px 12px;\">\n<h4>Update: Event Notifications Now Generally Available<\/h4>\n<br \/>\n<p>As of October 3, 2024, Backblaze B2 Event Notifications are now generally available. For existing customers working with a Backblaze account manager, Event Notifications are enabled for you today. If you need assistance, your account manager is happy to help.\n\nFor existing customers who are not currently working with an account manager, please <a href=\"https:\/\/help.backblaze.com\/hc\/en-us\/requests\/new?_ga=2.43818850.633512073.1675707160-677210104.1674069981\" rel=\"noopener\" target=\"_blank\">contact our Support team<\/a> to request access. New to Backblaze? Contact our <a href=\"https:\/\/www.backblaze.com\/contact-sales\/cloud-storage?referrer=cloud-storage\" rel=\"noopener\" target=\"blank\">Sales team.<\/a><\/p><\/div>\n\n\n\n<p>Backblaze believes companies should be able to store, use, and protect their data in whatever way is best for their business\u2014and that doing so should be easy. That\u2019s why we\u2019re such fierce advocates for the open cloud and why today\u2019s announcement is so exciting.<\/p>\n\n\n\n<p><strong>Event Notifications<\/strong> gives businesses the freedom to build automated workloads across the different best-of-breed cloud platforms they use or want to use, saving time and money and improving end user experiences.<\/p>\n\n\n\n<p><strong>Here\u2019s how:<\/strong> With Backblaze Event Notifications, any data changes within Backblaze B2 Cloud Storage\u2014like uploads, updates, or deletions\u2014can automatically trigger actions in a workflow, including transcoding video files, spooling up data analytics, delivering finished assets to end users, and many others. Importantly, unlike many other solutions currently available, Backblaze\u2019s service doesn\u2019t lock you into one platform or require you to use legacy tools from AWS.<\/p>\n\n\n\n<p>So, to businesses that want to create an automated workflow that combines different compute, content delivery networks (CDN), data analytics, and whatever other cloud service: Now you can, with the bonus of cloud storage at a fifth of the rates of other solutions <em>and<\/em> free egress.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With Event Notifications, we can eliminate the final AWS component, Simple Queue Service (SQS), from our infrastructure. This completes our transition to a more streamlined and cost-effective tech stack. It&#8217;s not just about simplifying operations\u2014it&#8217;s about achieving full independence from legacy systems and future-proofing our infrastructure.<\/p>\n<cite><br \/>\u2014 Oleh Aleynik,  Senior Software Engineer and Co-Founder at <a href=\"https:\/\/www.cloudspot.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">CloudSpot<\/a>.<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">A Deeper Dive on Backblaze\u2019s Event Notifications Service<\/h2>\n\n\n\n<p>Event Notifications is a service designed to streamline and automate data workflows for Backblaze B2 customers. Whether it&#8217;s compressing objects, transcoding videos, or transforming data files, Event Notifications empowers you to orchestrate complex, multistep processes seamlessly.<\/p>\n\n\n\n<p>The top line benefit of Event Notifications is its ability to trigger processing workflows automatically whenever data changes on Backblaze B2. This means that as soon as new data is uploaded, changed, or deleted, the relevant processing steps can be initiated without manual intervention. This automation not only saves time and resources, but it also ensures that workflows are consistently executed with precision, free from human errors.<\/p>\n\n\n\n<p>What sets Event Notifications apart is its flexibility. Unlike some other solutions that are tied to specific target services, Event Notifications allows customers the freedom to choose the target services that best suit their needs. Whether it&#8217;s integrating with third-party applications, cloud services, or internal systems, Event Notifications seamlessly integrates into existing workflows, offering unparalleled versatility.<\/p>\n\n\n\n<p>Finally, Event Notifications doesn\u2019t only bring greater ease and efficiency to workflows, it is also designed for very easy enablement. Whether via browser UI or SDKs or APIs or CLI, it is incredibly simple to set up a notification rule and integrate it with your preferred target service. Simply choose your event type, set the criteria, and input your endpoint URL, and a new workflow can be configured in minutes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications-I-1.png\" data-rel=\"lightbox-gallery-HMkhAiDL\" data-rl_title=\"Event Notifications I\" data-rl_caption=\"Event Notifications I\" title=\"Event Notifications I\"><img loading=\"lazy\" decoding=\"async\" width=\"2594\" height=\"1410\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications-I-1.png\" alt=\"A screenshot of the where to find Event Notifications in your Backblaze account.\" class=\"wp-image-111102\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications-I-1.png 2594w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications-I-1-300x163.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications-I-1-1024x557.png 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications-I-1-768x417.png 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications-I-1-1536x835.png 1536w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications-I-1-2048x1113.png 2048w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications-I-1-1568x852.png 1568w\" sizes=\"auto, (max-width: 2594px) 100vw, 2594px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Backblaze B2 Event Notifications Good For?<\/h2>\n\n\n\n<p>By leveraging Event Notifications, Backblaze B2 customers can simplify their data processing pipelines, reduce manual effort, and increase operational efficiency. With the ability to automate repetitive tasks and handle millions of objects per day, businesses can focus on extracting insights from their data rather than managing the logistics of data processing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications_2_Workflow.png\" data-rel=\"lightbox-gallery-HMkhAiDL\" data-rl_title=\"Event Notifications_2_Workflow\" data-rl_caption=\"Event Notifications_2_Workflow\" title=\"Event Notifications_2_Workflow\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"354\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications_2_Workflow.png\" alt=\"A diagram showing the steps of event notifications. \" class=\"wp-image-111097\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications_2_Workflow.png 936w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications_2_Workflow-300x113.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/Event-Notifications_2_Workflow-768x290.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><strong>Automating tasks:<\/strong> Event Notifications allows users to trigger automated actions in response to changes in stored objects like upload, delete, and hide actions, streamlining complex data processing tasks.<\/p>\n\n\n\n<p><strong>Orchestrating workflows<\/strong>: Users can orchestrate multi-step workflows, such as compressing files, transcoding videos, or transforming data formats, based on specific object events.<\/p>\n\n\n\n<p><strong>Integrating with services:<\/strong> The feature offers flexible integration capabilities, enabling seamless interaction with various services and tools to enhance data processing and management.<\/p>\n\n\n\n<p><strong>Monitoring changes: <\/strong>Users can efficiently monitor and track changes to stored objects, ensuring timely responses to evolving data requirements and faster security response to safeguard critical assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Some of the Key Capabilities of Backblaze B2 Event Notifications?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flexible Implementation<\/strong>: Event Notifications are sent as HTTP POST requests to the desired service or endpoint within your infrastructure or any other cloud service. This flexibility ensures seamless integration with your existing workflows. For instance, your endpoint could be Fastly Compute, AWS Lambda, Azure Functions, or Google Cloud Functions, etc.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Event Categories<\/strong>: Specify the types of events you want to be notified about, such as when files are uploaded and deleted. This allows you to receive notifications tailored to your specific needs. For instance, you have the flexibility to specify different methods of object creation, such as copying, uploading, or multipart replication, to trigger event notifications. You can also manage Event Notification rules through UI or API.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Filter by Prefix<\/strong>: Define prefixes to filter events, enabling you to narrow down notifications to specific sets of objects or directories within your storage on Backblaze B2. For instance, if your bucket contains audio, video, and text files organized into separate prefixes, you can specify the prefix for audio files to receive event notifications exclusively for audio files.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custom Headers<\/strong>: Include personalized HTTP headers in your event notifications to provide additional authentication or contextual information when communicating with your target endpoint. For example, you can use these headers to add necessary authentication tokens or API keys for your target endpoint, or include any extra metadata related to the payload to offer contextual information to your webhook endpoint, and more.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Signed Notification Messages<\/strong>: You can configure outgoing messages to be signed by the Event Notifications service, allowing you to validate signatures and verify that each message was generated by Backblaze B2 and not tampered with in transit.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Test Rule Functionality<\/strong>: Validate the functionality of your target endpoint by testing event notifications before deploying them into action. This allows you to ensure that your integration with your target endpoint is set up correctly and functioning as expected.<\/li>\n\n\n\n<li><strong>Deliveries: <\/strong>Event Notifications are designed for the at-least-once delivery guarantee to ensure Event Notifications are delivered reliably, even in the presence of network or system failures.<\/li>\n\n\n\n<li><strong>Retries:  <\/strong>Event Notifications are automatically re-sent if the initial delivery attempt fails. This feature increases the reliability of Event Notifications by ensuring that temporary issues do not result in missed events, thus maintaining the integrity of your event-driven workflows.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Want to Learn More About Event Notifications?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>View our <a href=\"https:\/\/www.brighttalk.com\/webcast\/14807\/612161\" target=\"_blank\" rel=\"noreferrer noopener\">on demand webinar.<\/a><\/li>\n\n\n\n<li>For Quick-Start, User Guide, and API documentation, <a href=\"https:\/\/www.backblaze.com\/docs\/cloud-storage-event-notifications\" target=\"_blank\" rel=\"noreferrer noopener\">head over to the Event Notification section<\/a> of our documentation.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Event Notifications represents a significant advancement in data management and automation for Backblaze B2 users. By providing a flexible and powerful capability for orchestrating data processing workflows, Backblaze continues to empower businesses to unlock the full potential of their data with ease and efficiency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Announcing Backblaze Event Notifications, designed to give businesses the freedom to build automated workloads across the different best-of-breed cloud platforms. Available today in private preview. <\/p>\n","protected":false},"author":193,"featured_media":111095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[481,7,434,438,482,476,478,483],"tags":[468],"class_list":["post-111094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cdn","category-cloud-storage","category-featured-1","category-featured-cloud-storage","category-hybrid-cloud","category-media-workflow","category-server-backup","category-tech-lab","tag-b2cloud","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automate Your Data Workflows with Backblaze B2 Event Notifications<\/title>\n<meta name=\"description\" content=\"Discover Backblaze Event Notifications in public preview! Automate workflows and streamline data processing for enhanced efficiency and flexibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/announcing-event-notifications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automate Your Data Workflows with Backblaze B2 Event Notifications\" \/>\n<meta property=\"og:description\" content=\"Discover Backblaze Event Notifications in public preview! Automate workflows and streamline data processing for enhanced efficiency and flexibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/announcing-event-notifications\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; Cloud Backup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/backblaze\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-31T14:53:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-03T18:07:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2024\/04\/bb-bh-Event-Notifications-announcement-FNL-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bala Krishna Gangisetty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@backblaze\" \/>\n<meta name=\"twitter:site\" content=\"@backblaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bala Krishna Gangisetty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Automate Your Data Workflows with Backblaze B2 Event Notifications","description":"Discover Backblaze Event Notifications in public preview! 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