{"id":107198,"date":"2022-11-10T09:30:42","date_gmt":"2022-11-10T17:30:42","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=107198"},"modified":"2025-12-11T12:13:55","modified_gmt":"2025-12-11T20:13:55","slug":"5-compelling-reasons-you-should-go-ipo","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/5-compelling-reasons-you-should-go-ipo\/","title":{"rendered":"5 Compelling Reasons You Should Go IPO"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107199\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2022\/11\/bb-bh-IPO-Template_Design-E-e1668038256466.png\" alt=\"\" width=\"1440\" height=\"820\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/bb-bh-IPO-Template_Design-E-e1668038256466.png 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/bb-bh-IPO-Template_Design-E-e1668038256466-300x171.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/bb-bh-IPO-Template_Design-E-e1668038256466-1024x583.png 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/bb-bh-IPO-Template_Design-E-e1668038256466-768x437.png 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/bb-bh-IPO-Template_Design-E-e1668038256466-560x319.png 560w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p id=\"bzdropcap\">We took Backblaze public one year ago tomorrow. Our IPO was a great day and the realization of 14 years of hard work by our team. Since then, we\u2019ve executed on our plans, hit our targets, and continued to grow our team and our revenue. And yet, the markets have been tough sledding. For newly-public tech companies like us, as well as many of our peers, stock values have decreased by ~70% from their peak values last year. It\u2019s hard for shareholders, employees, and the market.<\/p>\n<p>Obviously I wish the last 10 months would have gone differently in the markets, who doesn\u2019t? But when people ask me, (which happens a lot) \u201cDo you still think the IPO was a good idea?\u201d There\u2019s no question in my mind that it was one of the best business decisions we\u2019ve made at Backblaze.<\/p>\n<p>In fact, the more that I think about our experience of taking the company public, the more I believe that the IPO should be part of every entrepreneur and business leader\u2019s consideration set. A perception has developed that there are magical financial benchmarks that forbid some companies from listing, but we went public at a point in the evolution of our business when a lot of experts told us we couldn\u2019t. We may have faced some headwinds others didn\u2019t, but I\u2019m convinced that the IPO isn\u2019t just for folks with over $300m in revenue who\u2019ve raised hundreds of millions of dollars in venture capital.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107203\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2022\/11\/IPO-PR_Nasdaq-4.jpg\" alt=\"\" width=\"1440\" height=\"893\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/IPO-PR_Nasdaq-4.jpg 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/IPO-PR_Nasdaq-4-300x186.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/IPO-PR_Nasdaq-4-1024x635.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/IPO-PR_Nasdaq-4-768x476.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/IPO-PR_Nasdaq-4-560x347.jpg 560w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>So, in keeping with our commitment to transparency about our business and some of the interesting, tough, and exciting stuff we\u2019ve been through\u2014<a href=\"\/blog\/backblaze-online-backup-almost-acquired-breaking-down-the-breakup\/\" target=\"_blank\" rel=\"noopener\">long-time readers will remember my blog about almost getting acquired<\/a>\u2014I\u2019ve decided to write about our IPO journey: What sucked, what didn\u2019t, what shocked us, and what we learned. Along the way, I\u2019ll share everything I can\u2014metrics, worksheets, planning decks, and more. Not because I think we deserve a pat on the back or to celebrate what we did, but for two bigger purposes:<\/p>\n<ol>\n<li>I can remember what it feels like to be an early stage entrepreneur thinking that the only path to making the company you built successful was to seek out restrictive venture funding or seek out an acquisition. I want to offer folks\u2014whether you\u2019re considering starting a business or have already built one with tens of millions in revenue\u2014that there is another path to consider. While doing an IPO isn\u2019t right for everyone, I think considering an IPO, and positioning your business to go that way if the opportunity arises, is sound strategy.<\/li>\n<li>I believe that democratizing the IPO process will be healthier for businesses, markets, and investors. And I\u2019m not the first: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bill_Hambrecht\" target=\"_blank\" rel=\"noopener\">Bill Hambrecht<\/a> is well known for his efforts to open IPOs to broader audiences as he did with companies like Google and Overstock.com. Tech is all about disrupting unnecessary complexity, and going public is more complex than an AWS invoice. In the mid-nineties, there were more than 8,000 publicly traded companies. By this September there were nearly 2,000 fewer companies listed, even after the boom we saw in 2020 and 2021. I don\u2019t think that\u2019s a good thing.<\/li>\n<\/ol>\n<div class=\"abstract\" style=\"line-height: 1.8; margin: 24px 12px; padding: 24px 12px 10px 12px;\">\n<p>This blog series will be for everyone from those of you dreaming up your first idea, to startups still in stealth mode, to the thousands of companies with revenue in the tens of millions.<\/p>\n<p>And if there\u2019s anything I talk about here that\u2019s confusing or that you want to hear more about, please ask in the comments. I\u2019ll try to cover it in a future post.<\/p>\n<\/div>\n<h2>Why Listen to Us?<\/h2>\n<p>Hot takes on building startups and raising funding are a dime a dozen\u2014so if you\u2019re skeptical, I get it. What we\u2019ll share here is partially based on the experience we had building two prior technology companies, raising multiple rounds of venture capital, and successfully selling them through acquisition. However, more uniquely: We founded and essentially bootstrapped Backblaze all the way up to our IPO (before 2021 we had only taken $3M in outside funding). Even <a href=\"https:\/\/www.cnbc.com\/2021\/10\/18\/cloud-object-storage-company-backblaze-files-to-go-public.html\" target=\"_blank\" rel=\"noopener\">CNBC noted<\/a> that we took a unique path to market, and yet with $65 million in recurring revenue in 2020, we made a successful public offering and raised over $100M in funding to continue growing our business. We\u2019ve made this journey ourselves, we did it recently, and\u2014in the spirit of transparency\u2014we\u2019re going to share the stories behind it.<\/p>\n<h2>Why an IPO Should Be in Your Business Consideration Set<\/h2>\n<p>Why should <a href=\"https:\/\/youtu.be\/PY5ZC_i7jXw\" target=\"_blank\" rel=\"noopener\">IPO<\/a> readiness (the process of setting up your business to go public) and actually going public be in your playbook? I\u2019m going to explore this concept deeply over the course of this series, but I\u2019ll pause here to tell you the five most compelling reasons to be IPO ready, along with a few proof points from our own experience.<\/p>\n<ul>\n<li><strong>Build to Last:<\/strong> Starting and growing a company is hard. If you\u2019re doing it, it\u2019s probably because you\u2019re passionate about solving some problems in the world. To be successful, you had to care about your vision, your product, your customers, and your team. If your company ends up acquired, the unique entity you created will vaporize. Taking your company public provides a path to building and running the company for the long-term, possibly outliving you.<\/li>\n<li><strong>Funding With the Right Strings Attached:<\/strong> Raising funding in an IPO requires selling a portion of your company, just as in any venture funding. The difference, however, is that in an IPO the equity you sell is common shares\u2014everyone gets the same shares on the same terms. In private fund raises, the company sells \u201cpreferred shares\u201d to investors which typically come with a variety of special rights giving investors the ability to have extra control over the company, get extra equity in the company, prevent the company from raising money from other investors, and more. Raising funding in an IPO is the ultimate \u201cclean\u201d fundraise.<\/li>\n<li><strong>Building a Real Business:<\/strong> If you\u2019re building with an aim to be acquired, it\u2019s nearly impossible to not establish a culture at the company where everyone is focused on \u201cdumping\u201d the business. By aiming for an IPO, it drives the mindset to build for sustainability. You\u2019re more likely to create a business that can achieve profitability, scale, growth, and deliver value over the long haul. Also, going through the actual process of IPO readiness, along with the process of feeding your financials through a meat grinder of ROI modeling and outcome driven planning\u2014both during and after the IPO\u2014means you will position your business for even greater resilience going forward.<\/li>\n<li><strong>Credibility:<\/strong> When the five Backblaze founders talked about IPOs back in the day in a tiny apartment in Palo Alto, it felt like we were trying on our dad\u2019s pants. Sure, we knew some companies went public\u2014but it didn\u2019t feel like something that was really accessible (even for a room of people that scaled and sold multiple companies). But we\u2019re not the only people who feel this way: \u201cPublic\u201d signals a level of accomplishment and evolution that\u2019s hard to achieve as a private company. Being able to achieve an IPO proves a business\u2019s capacity to operate and excel under intense pressure and scrutiny. And if anyone is uncertain about how we\u2019re doing, they can just go grab the last 10-K to see our results.<\/li>\n<li><strong>Liquidity:<\/strong> This one is simple. If you\u2019re not public, you can\u2019t sell your stock on the open market. Once the company is public, you and your employees (and existing shareholders) can sell their shares if they so choose. It also provides the freedom and flexibility for each individual to make that decision on their own. Rather than having to sell the company (wherein usually everyone is forced to sell all their shares), this allows one person to decide to stay \u201call-in\u201d and keep all their shares, another one to sell theirs, and a third to sell just a few shares.<\/li>\n<\/ul>\n<figure id=\"attachment_105503\" aria-describedby=\"caption-attachment-105503\" style=\"width: 1999px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-105503 size-full\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2022\/04\/image2.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/image2.jpg 1999w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/image2-300x200.jpg 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/image2-1024x683.jpg 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/image2-768x512.jpg 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/image2-1536x1024.jpg 1536w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/image2-1248x832.jpg 1248w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/image2-560x373.jpg 560w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><figcaption id=\"caption-attachment-105503\" class=\"wp-caption-text\">The team in Times Square.<\/figcaption><\/figure>\n<h2>What\u2019s Next?<\/h2>\n<p>If you\u2019re intrigued, this is really only the tip of the iceberg. In future posts, I will dig into everything from the nitty gritty tactics\u2014like how to build a board, how to build a banking syndicate (twice), and how to write an S-1\u2014to the bigger stories\u2014like how years of planning can hinge on a few hours of work, or why \u201ctesting the waters\u201d might be better named \u201cgetting thrown to the sharks\u201d.<\/p>\n<p>Rest assured: If you think you\u2019re not interested in going public, everything I share will have as much to do with how you build a better business that you can grow over time as it will with the guts of the IPO process. I hope it\u2019s useful, and if there\u2019s anything you hope I\u2019ll address or anything specific that you\u2019d like to learn more about, let me know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One year later, Backblaze founder and CEO, Gleb Budman, talks about our journey to IPO, and why he thinks the process should be on every business leader&#8217;s mind. <\/p>\n","protected":false},"author":2,"featured_media":107199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[111],"tags":[468],"class_list":["post-107198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","tag-b2cloud","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Do Companies Go Public? 5 Compelling Reasons for an IPO<\/title>\n<meta name=\"description\" content=\"One year later, Backblaze founder and CEO, Gleb Budman, talks about our journey to IPO, and why he thinks the process should be on every business leader&#039;s mind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/5-compelling-reasons-you-should-go-ipo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Do Companies Go Public? 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Gleb has served as a member of our board of directors since 2009 and as chairperson since January 2021. Prior to Backblaze, Gleb was the senior director of product management at SonicWall and the vice president of products at MailFrontier, which was acquired by SonicWall. Before that, he served in a senior position at Kendara, which was acquired by Excite@Home, and previously founded and successfully exited two other startup companies.","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/author\/gleb\/"}]}},"jetpack_featured_media_url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/bb-bh-IPO-Template_Design-E-e1668038256466.png","_links":{"self":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/107198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/comments?post=107198"}],"version-history":[{"count":0,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/107198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media\/107199"}],"wp:attachment":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media?parent=107198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/categories?post=107198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/tags?post=107198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}