{"id":106997,"date":"2022-10-11T09:11:45","date_gmt":"2022-10-11T16:11:45","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=106997"},"modified":"2025-02-27T12:42:37","modified_gmt":"2025-02-27T20:42:37","slug":"media-workflowing-in-the-big-apple-nab-show-new-york-preview","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/media-workflowing-in-the-big-apple-nab-show-new-york-preview\/","title":{"rendered":"Media Workflowing in The Big Apple: NAB Show New York Preview"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-106998 size-full\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2022\/10\/bb-bh-Analyzing-Your-Media-heavy-Workflow.png\" alt=\"\" width=\"1440\" height=\"821\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/bb-bh-Analyzing-Your-Media-heavy-Workflow.png 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/bb-bh-Analyzing-Your-Media-heavy-Workflow-300x171.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/bb-bh-Analyzing-Your-Media-heavy-Workflow-1024x584.png 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/bb-bh-Analyzing-Your-Media-heavy-Workflow-768x438.png 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/bb-bh-Analyzing-Your-Media-heavy-Workflow-560x319.png 560w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p id=\"bzdropcap\">You can send media in milliseconds to just about every corner of the earth with an origin store at your favorite cloud storage company and a snappy CDN. Sadly, delivering people across continents is a touch more complicated and time intensive. Nevertheless, the Backblaze team is saddling up planes, trains, and automobiles to bring the latest on media workflows to the attendees of NAB Show New York. Whether you\u2019re there in person or virtually, we\u2019ll be discussing and demo-ing all the newest Backblaze B2 Cloud Storage solutions that will ensure your data can travel with ease\u2014no mass transit needed\u2014everywhere you need it to be.<\/p>\n<div class=\"abstract\" style=\"line-height: 1.8; margin: 24px 12px; padding: 24px 12px 10px 12px;\">\n<h4>Learn More LIVE in NYC<\/h4>\n<p>If you\u2019re attending the NAB Show New York, join us in booth 1239 to learn about integrating B2 Cloud Storage into your workflow. Stop by anytime or you can <a href=\"https:\/\/calendly.com\/nab-ny\/2022?month=2022-10\" target=\"_blank\" rel=\"noopener\">schedule a meeting<\/a> here. We\u2019d love to see you.<\/p>\n<\/div>\n<h2>NAB Show New York Preview: What\u2019s New for Backblaze B2 Media Workflow Solutions<\/h2>\n<p>Our booth will have all the goodness you\u2019d expect of us: partners, friendly faces, spots to take a load off and talk about making your data work harder, and, of course, some next-level SWAG. Let\u2019s get into what you can expect.<\/p>\n<h3>New Pricing Models and Migration Tools<\/h3>\n<p>Our team is on hand to talk you through two new offerings that have been generating a lot of excitement among teams across media organizations:<\/p>\n<ul>\n<li><strong>Backblaze B2 Reserve:<\/strong> You can now purchase the Backblaze service many know and love in capacity-based bundles through resellers. If your team seeks 100% budget predictability with transaction fees and premium support included, you should check out this new offering. Check it out <a href=\"\/blog\/backblaze-b2-reserve-the-details\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/li>\n<li><strong>Universal Data Migration:<\/strong> Recently an International Broadcasting Convention (IBC) 2022 Best of Show nominee, the service <span style=\"font-weight: 400;\">helps you quickly and securely move large datasets into B2 Cloud Storage\u2014from public clouds and cloud drives, servers, and tape. Plus, we&#8217;ll help cover migration costs with qualifying commitments.<\/span> Learn more <a href=\"\/blog\/announcing-backblaze-b2-universal-data-migration\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/li>\n<\/ul>\n<h3>Six Flavors of Media Workflow Deep Dives<\/h3>\n<p>We\u2019ve gathered materials and expertise to discuss or demo our six most asked about workflow improvements. We\u2019re happy to talk about many other tools and improvements, but here are the six areas we expect to talk about the most:<\/p>\n<ol>\n<li><strong>Moving more (or all) media production to the cloud. <\/strong>Ensuring everyone\u2014clients, collaborators, employers, everyone\u2014has easy real-time access to content is essential for the inevitable geographical distribution of modern media workflows.<\/li>\n<li><strong>Reducing costs.<\/strong> Cloud workflows don\u2019t need to come with costly gotchas, minimum retention penalties, and\/or high costs when you actually want to use your content. We&#8217;ll explain how the right partners will unlock your budget so you can save on cloud services and spend more on creative projects.<\/li>\n<li><strong>Streamlining delivery.<\/strong> Pairing cloud storage with the right CDN is essential to making sure your media is consumable and monetizable at the edge. From streaming services to ecommerce outlets to legacy media outlets, we\u2019ve helped every type of media organization do more with their content.<\/li>\n<li><strong>Freeing storage.<\/strong> Empty your expensive on-prem storage and stop adding HDs and tapes to the pile by moving finished projects to always-hot cloud storage. This doesn\u2019t just free up space and money: Instantly accessible archives means you can work with and monetize older content with little friction in your creative process.<\/li>\n<li><strong>Safeguarding content.<\/strong> All those tapes or HDs on a shelf, in the closet, or wherever you keep them are hard to manage and harder to access and use. Parking everything safely and securely in the cloud means all that data is centrally accessible, protected, and available for more use.<\/li>\n<li><strong>Backing up (better!).<\/strong> Yes, we\u2019ve got roots in backup going back &gt;15 years\u2014so when it comes to making sure your precious media is protected with easy access for speedy recovery, we\u2019ve got a few thoughts (and solutions).<\/li>\n<\/ol>\n<h3>Partners, Partners, and More Partners\u2026<\/h3>\n<p>\u201cThe more we get together, the happier we\u2019ll be,\u201d might as well be the theme lyric of cloud workflows. Combining best of breed platforms unlocks better value and functionality, and offers you the ability to build your cloud stack exactly how you need it for your business. We\u2019ve got a large ecosystem of Alliance Partners, and we\u2019re happy to get deep into your needs and demo how you can combine Backblaze B2 Cloud Storage with one or more partners including iconik, LucidLink, Synology (who will also be right next to us in the Javits Center!), and <a href=\"https:\/\/www.fastly.com\/\" target=\"_blank\" rel=\"noopener\">Fastly<\/a> to best achieve your objectives.<\/p>\n<div class=\"abstract\" style=\"line-height: 1.8; margin: 24px 12px; padding: 24px 12px 10px 12px;\">Hoping to visit NAB Show New York but not yet registered? All good. You can register free on the <a href=\"https:\/\/nabshow.com\/ny2022\/\" target=\"_blank\" rel=\"noopener\">NAB site<\/a> with promo code NY4429.<\/div>\n<h2>Hoping We Can Help You Soon<\/h2>\n<p>Whether it\u2019s in person at NAB Show New York or virtually when it works for you, we\u2019d love to walk you through any of the solutions we can serve for hardworking media teams. If you will be in Manhattan, <a href=\"https:\/\/calendly.com\/nab-ny\/2022?month=2022-10\" target=\"_blank\" rel=\"noopener\">schedule a meeting<\/a> to ensure you\u2019ll get the right expert on our team, then stick around for the swag and good times. This invitation applies to you too, Channel Partners and Resellers\u2014whether you have active projects or just want to learn more, let\u2019s meet up and chat about ways to deliver more value together. If you\u2019re not making the trip, not a problem. Just contact us here so we can arrange to help virtually.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Backblaze is attending NAB NY on October 17\u201320. Read more here to get a sneak peek of what we&#8217;re excited to share. <\/p>\n","protected":false},"author":157,"featured_media":106998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[468],"class_list":["post-106997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-storage","tag-b2cloud","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Workflowing in The Big Apple: NAB Show New York Preview<\/title>\n<meta name=\"description\" content=\"Backblaze is attending NAB NY on October 17\u201320. 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