{"id":106628,"date":"2022-08-31T09:28:25","date_gmt":"2022-08-31T16:28:25","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=106628"},"modified":"2025-07-18T14:03:12","modified_gmt":"2025-07-18T21:03:12","slug":"media-workflowing-to-europe-ibc-2022-in-amsterdam-preview","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/media-workflowing-to-europe-ibc-2022-in-amsterdam-preview\/","title":{"rendered":"Media Workflowing to Europe: IBC 2022 in Amsterdam Preview"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-106629\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2022\/08\/bb-bh-IBC-2022_Design-A-1-e1661909380616.png\" alt=\"\" width=\"1440\" height=\"820\" \/><\/p>\n<p id=\"bzdropcap\">You can send media in milliseconds to just about every corner of the earth with an origin store at your favorite cloud storage company and a snappy content delivery network (CDN). Sadly, delivering people to Europe is a touch more complicated and time intensive. Nevertheless, the Backblaze team is saddling up planes, trains, and automobiles to bring the latest on media workflows to the attendees of IBC 2022. Whether you\u2019re there in person or virtually, we\u2019ll be discussing and demo-ing all the newest Backblaze B2 Cloud Storage solutions that will ensure your data can travel with ease\u2014no mass transit needed\u2014everywhere you need it to be.<\/p>\n<div class=\"abstract\" style=\"line-height: 1.8; margin: 24px 12px; padding: 24px 12px 10px 12px;\">\n<h4>Learn More LIVE in Amsterdam<\/h4>\n<p>If you\u2019re attending the IBC 2022 conference in Amsterdam, join us at stand 7.B06 to learn about integrating B2 Cloud Storage into your workflow. Stop by anytime or <a href=\"https:\/\/calendly.com\/backblaze-ibc\/2022?month=2022-09\" target=\"_blank\" rel=\"noopener\">you can schedule a meeting here.<\/a> We\u2019d love to see you.<\/p>\n<\/div>\n<h2>IBC 2022 Preview: What\u2019s New for Backblaze B2 Media Workflow Solutions<\/h2>\n<p>Our stand will have all the usual goodness: partners, friendly faces, spots to take a load off and talk about making your data work harder, and, of course, some next-level SWAG. Let\u2019s get into what you can expect.<\/p>\n<h3>New Pricing Models and Migration Tools<\/h3>\n<p>Our team is on hand to talk you through two new offerings that have been generating a lot of excitement among teams across media organizations:<\/p>\n<ul>\n<li><strong>Backblaze B2 Reserve:<\/strong> You can now purchase the Backblaze service many know and love in capacity-based bundles through resellers. If your team needs 100% budget predictability and would like waived transaction fees and premium support included as well, you should check out this new pricing model. Check it out <a href=\"\/blog\/backblaze-b2-reserve-the-details\/\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/li>\n<li><strong>Universal Data Migration:<\/strong> This IBC 2022 Best of Show nominee <span style=\"font-weight: 400;\">helps you quickly and securely move large datasets into B2 Cloud Storage\u2014from public clouds and cloud drives, servers, and tape. Plus, we&#8217;ll help cover migration costs with qualifying commitments.<\/span> Learn more <a href=\"\/blog\/announcing-backblaze-b2-universal-data-migration\/\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/li>\n<\/ul>\n<h3>Six Flavors of Media Workflow Deep Dives<\/h3>\n<p>We\u2019ve gathered materials and expertise to discuss or demo our six most asked about workflow improvements. We\u2019re happy to talk about many other tools and improvements, but here are the six areas we expect to talk about the most:<\/p>\n<ol>\n<li><strong>Moving more (or all) media production to the cloud.<\/strong> Ensuring everyone\u2014clients, collaborators, employers, everyone\u2014has easy real-time access to content is essential for the inevitable geographical distribution of modern media workflows.<\/li>\n<li><strong>Reducing costs.<\/strong> Cloud workflows don\u2019t need to come with costly gotchas, minimum retention penalties, and\/or high costs when you actually want to use your content. We&#8217;ll explain how the right partners will unlock your budget so you can save on cloud services and spend more on creative projects.<\/li>\n<li><strong>Streamlining delivery.<\/strong> Pairing cloud storage with the right CDN is essential to make sure your media is consumable and monetizable at the edge. From streaming services to ecommerce outlets to legacy media outlets, we\u2019ve helped every type of media organization do more with their content.<\/li>\n<li><strong>Freeing storage.<\/strong> Empty your expensive on-prem storage and stop adding HDs and tapes to the pile by moving finished projects to always-hot cloud storage. This doesn\u2019t just free up space and money: Instantly accessible archives means you can work with and monetize older content with little friction in your creative process.<\/li>\n<li><strong>Safeguarding content.<\/strong> All those tapes or HDs on a shelf, in the closet, or wherever you keep them are hard to manage and harder to access and use. Parking everything safely and securely in the cloud means all that data is centrally accessible, protected, and available for more use.<\/li>\n<li><strong>Backing up (better!).<\/strong> Yes, we\u2019ve got roots in backup going back &gt;15 years\u2014so when it comes to making sure your precious media is protected with easy access for speedy recovery, we\u2019ve got a few thoughts (and solutions).<\/li>\n<\/ol>\n<h3>Partners, Partners, and More Partners\u2026<\/h3>\n<p>\u201cThe more we get together, the happier we\u2019ll be,\u201d might as well be the theme lyric of cloud workflows. Combining best of breed platforms unlocks better value and functionality, and offers you the ability to build your cloud stack exactly how you need it for your business. We\u2019ve got a massive ecosystem of integration partners to bring to bear on your challenges, and we\u2019re happy to share our IBC 2022 stand with two incredible members of that group: media management and collaboration company <a href=\"https:\/\/www.iconik.io\/\" target=\"_blank\" rel=\"noopener\">iconik<\/a> and the cloud NAS platform <a href=\"https:\/\/www.lucidlink.com\/\" target=\"_blank\" rel=\"noopener\">LucidLink.<\/a><\/p>\n<div class=\"abstract\" style=\"line-height: 1.8; margin: 24px 12px; padding: 24px 12px 10px 12px;\">We\u2019ll be demoing a brand new, free Backblaze B2 Storage Plug-in for iconik which enables users of Backblaze, iconik, and LucidLink to move files between services in just a click\u2013we\u2019d love to walk you through it.<\/div>\n<h2>Hoping We Can Help You Soon<\/h2>\n<p>Whether it\u2019s in person at IBC 2022 or virtually when it works for you, we\u2019d love to walk you through any of the solutions we can serve for hardworking media teams. If you will be in Amsterdam, <a href=\"https:\/\/calendly.com\/backblaze-ibc\/2022?month=2022-09\" target=\"_blank\" rel=\"noopener\">schedule a meeting<\/a> to ensure you\u2019ll get the right expert on our team, then stick around for the swag and good times. If you\u2019re not making the trip, please reach out to <a href=\"https:\/\/www.backblaze.com\/b2\/contact-sales.html\" target=\"_blank\" rel=\"noopener\">to us here<\/a> where we can share all of the same information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Backblaze is attending IBC 2022 in Amsterdam! Read on to see what we&#8217;ll be getting up to. <\/p>\n","protected":false},"author":157,"featured_media":106629,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[7,13],"tags":[468],"class_list":["post-106628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-storage","category-events","tag-b2cloud","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Workflowing to Europe: IBC 2022 in Amsterdam Preview<\/title>\n<meta name=\"description\" content=\"Join Backblaze at IBC 2022 to explore innovative B2 Cloud Storage solutions, new pricing models, and insights for seamless media workflows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/media-workflowing-to-europe-ibc-2022-in-amsterdam-preview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Workflowing to Europe: IBC 2022 in Amsterdam Preview\" \/>\n<meta property=\"og:description\" content=\"Join Backblaze at IBC 2022 to explore innovative B2 Cloud Storage solutions, new pricing models, and insights for seamless media workflows.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/media-workflowing-to-europe-ibc-2022-in-amsterdam-preview\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; 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