{"id":105989,"date":"2022-06-15T08:57:06","date_gmt":"2022-06-15T15:57:06","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=105989"},"modified":"2024-08-14T11:42:00","modified_gmt":"2024-08-14T18:42:00","slug":"fortune-favors-the-backup-how-one-media-brand-protected-high-profile-video-footage","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/fortune-favors-the-backup-how-one-media-brand-protected-high-profile-video-footage\/","title":{"rendered":"Fortune Favors the Backup: How One Media Brand Protected High-profile Video Footage"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2022\/06\/Fortune-bb-bh-Media-Case-Study-Digest.png\" alt=\"\" width=\"1440\" height=\"820\" class=\"alignnone size-full wp-image-105997\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Fortune-bb-bh-Media-Case-Study-Digest.png 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Fortune-bb-bh-Media-Case-Study-Digest-300x171.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Fortune-bb-bh-Media-Case-Study-Digest-1024x583.png 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Fortune-bb-bh-Media-Case-Study-Digest-768x437.png 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Fortune-bb-bh-Media-Case-Study-Digest-560x319.png 560w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p id=\"bzdropcap\">Leading business media brand, <a href=\"https:\/\/www.backblaze.com\/case-studiesfortune-media\/\" rel=\"noopener\" target=\"_blank\">Fortune<\/a>, has amassed hundreds of thousands of hours of footage capturing conference recordings, executive interviews, panel discussions, and more showcasing some of the world\u2019s most high-profile business leaders over the years. It\u2019s the jewel in their content crown, and there are no second chances when it comes to capturing those moments. If any of those videos were to be lost or damaged, they\u2019d be gone forever, with potential financial consequences to boot.<\/p>\n<p>At the same time, Fortune\u2019s distributed team of video editors needs regular and reliable access to that footage for use on the company\u2019s sites, social media channels, and third-party web properties. So when Fortune divested from their parent company Meredith Corporation in 2018, revising its tech infrastructure was a priority. <\/p>\n<p>Becoming an independent enterprise gave Fortune the freedom to escape legacy limitations and pop the cork on bottlenecks that were slowing productivity and raking up expenses. But their first attempt at a solution was expensive, unreliable, and difficult to use\u2014until they migrated to Backblaze B2 Cloud Storage. Jeff Billark, Head of IT Infrastructure for Fortune Media Group, shared how it all went down.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2022\/06\/image2.png\" alt=\"\" width=\"1281\" height=\"721\" class=\"alignnone size-full wp-image-105999\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/image2.png 1281w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/image2-300x169.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/image2-1024x576.png 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/image2-768x432.png 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/image2-730x411.png 730w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/image2-560x315.png 560w\" sizes=\"auto, (max-width: 1281px) 100vw, 1281px\" \/><\/p>\n<h2>Not Quite Camera-ready: An Overly Complex Tech Stack<\/h2>\n<p>Working with systems integrator <a href=\"https:\/\/chesa.com\/\" rel=\"noopener\" target=\"_blank\">CHESA<\/a>, Fortune used a physical storage device to seed data to the cloud. They then built a tech stack that included:<\/p>\n<ul>\n<li>An on-premises server housing Primestream Xchange media asset management (MAM) software for editing, tagging, and categorization.<\/li>\n<li>Archive management software to handle backups and long-term archiving.<\/li>\n<li>Cold object storage from one of the diversified cloud providers to hold backups and archive data.<\/li>\n<\/ul>\n<p>But it didn\u2019t take long for the gears to gum up. The MAM system couldn\u2019t process the huge quantity of data in the archive they\u2019d seeded to the cloud, so unprocessed footage stayed buried in cold storage. To access a video, Fortune editors had to work with the IT department to find the file, thaw it, and save it somewhere accessible. And the archiving software wasn\u2019t reliable or robust enough to handle Fortune\u2019s file volume; it indicated that video files had been archived without ever actually writing them to the cloud. <\/p>\n<h2>Time for a Close-up: Simplifying the Archive Process<\/h2>\n<p>If they hadn\u2019t identified the issue quickly, Fortune could have lost 100TB of active project data. That\u2019s when CHESA suggested Fortune simplify its tech stack by migrating from the diversified cloud provider to Backblaze B2. Two key tools allowed Fortune to eliminate archiving middleware by making the move: <\/p>\n<ol>\n<li>Thanks to Primestream\u2019s new Backblaze data connector, Backblaze integrated seamlessly with the MAM system, allowing them to write files directly to the cloud.<\/li>\n<li>They implemented Panic\u2019s Transmit tool to allow editors to access the archives themselves.<\/li>\n<\/ol>\n<p>Backblaze\u2019s <a href=\"https:\/\/www.backblaze.com\/b2\/solutions\/datatransfer\/cloud-to-cloud.html\" rel=\"noopener\" target=\"_blank\">Universal Data Migration<\/a> program sealed the deal by eliminating the transfer and egress fees typically associated with a major data migration. Fortune transferred over 300TB of data in less than a week with zero downtime, business disruption, or egress costs.<\/p>\n<p>For Fortune, the most important benefits of migrating to Backblaze B2 were:<\/p>\n<ul>\n<li>Increasing reliability around both archiving and downloading video files.<\/li>\n<li>Minimizing need for IT support with a system that\u2019s easy to use and manage.<\/li>\n<li>Unlocking self-service options within a modern digital tech experience.<\/li>\n<\/ul>\n<blockquote><p>\u201cBackblaze really speeds up the archive process because data no longer has to be broken up into virtual tape blocks and sequences. It can flow directly into Backblaze B2.\u201d<br \/>\n\u2014Jeff Billark, Head of IT Infrastructure, Fortune Media Group<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2022\/06\/image1.png\" alt=\"\" width=\"1000\" height=\"634\" class=\"alignnone size-full wp-image-106000\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/image1.png 1000w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/image1-300x190.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/image1-768x487.png 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/image1-560x355.png 560w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Unlocking Hundreds of Thousands of Hours of Searchable, Accessible Footage<\/h2>\n<p>Fortune\u2019s video editing team now has access to two Backblaze B2 buckets that they can access without any additional IT support:<\/p>\n<p><strong>Bucket #1: 100TB of active video projects.<\/strong><br \/>\nWhen any of the team\u2019s video editors needs to find and manipulate footage that\u2019s already been ingested into Primestream, it\u2019s easy to locate the right file and kick off a streamlined workflow that leads to polished, new video content.<\/p>\n<p><strong>Bucket #2: 300TB of historical video files.<\/strong><br \/>\nUsing Panic\u2019s Transmit tool, editors sync data between their Mac laptops and Backblaze B2 and can easily search historical footage that has not yet been ingested into Primestream. Once files have been ingested and manipulated, editors can upload the results back to Bucket #1 for sharing, collaboration, and storage purposes.<\/p>\n<p>With Backblaze B2, Fortune\u2019s approach to file management is simple and reliable. The risk of archiving failures and lost files is greatly reduced, and self-service workflows empower editors to collaborate and be productive without IT interruptions. Fortune also reduced storage and egress costs by about two-thirds, all while accelerating its content pipeline and maximizing the potential of its huge and powerful video archive.<\/p>\n<blockquote><p>\u201cBackblaze is so simple to use, our editors can manage the entire file transfer and archiving process themselves.\u201d<br \/>\n\u2014Jeff Billark, Head of IT Infrastructure, Fortune Media Group<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Fortune Media unlocked self-service workflows to improve collaboration and productivity by migrating to Backblaze B2 Cloud Storage\u2014all while reducing storage and egress costs by about two-thirds.<\/p>\n","protected":false},"author":159,"featured_media":105997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[7],"tags":[468],"class_list":["post-105989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-storage","tag-b2cloud","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fortune Favors the Backup: How One Media Brand Protected High-profile Video Footage<\/title>\n<meta name=\"description\" content=\"Discover how Fortune revamped video archiving with Backblaze B2, boosting accessibility, reliability, and reducing costs for media management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/fortune-favors-the-backup-how-one-media-brand-protected-high-profile-video-footage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fortune Favors the Backup: How One Media Brand Protected High-profile Video Footage\" \/>\n<meta property=\"og:description\" content=\"Discover how Fortune revamped video archiving with Backblaze B2, boosting accessibility, reliability, and reducing costs for media management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/fortune-favors-the-backup-how-one-media-brand-protected-high-profile-video-footage\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; 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