{"id":105741,"date":"2022-05-12T08:00:51","date_gmt":"2022-05-12T15:00:51","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=105741"},"modified":"2023-07-11T10:40:48","modified_gmt":"2023-07-11T17:40:48","slug":"channel-partner-program-launch-ease-transparency-and-predictability-for-the-channel","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/channel-partner-program-launch-ease-transparency-and-predictability-for-the-channel\/","title":{"rendered":"Channel Partner Program Launch: Ease, Transparency, and Predictability for the Channel"},"content":{"rendered":"

\"\"<\/p>\n

Since the early days of Backblaze B2 Cloud Storage, the advocacy that resellers and distributors have carried out in support of our products has been super important for us. Today, we can start to more fully return the favor: We are excited to announce the launch of our Channel Partner program.<\/strong><\/p>\n

In this program, we commit to delivering greater ease, transparency, and predictability to our Channel Partners through a suite of tools, resources, incentives, and benefits which will roll out over the balance of 2022. We\u2019ve included the details below.<\/p>\n

Read on to learn the specifics, or reach out to our Partner team<\/a> today to schedule a meeting.<\/div>\n

\u201cWhen Backblaze expressed interest in working with CloudBlue Marketplace, we were excited to bring them into the fold. Their ease-of-use and affordable price point make them a great offering to our existing resellers, especially those in the traditional IT, MSP, and media & entertainment space.\u201d
\n\u2014Jess Warrington, General Manager, North America at CloudBlue<\/strong><\/p><\/blockquote>\n

The Program\u2019s Mission<\/strong><\/h2>\n

This new program is designed to offer a simple and streamlined way for Channel Partners to do business with Backblaze. In this program, we are committed to three principles:<\/p>\n

Ease<\/strong><\/h3>\n

We\u2019ll work consistently to simplify the way partners can do business with Backblaze, from recruitment to onboarding, and engagement to deal close. Work can be hard enough, we want work with us to feel easy.<\/p>\n

Transparency<\/strong><\/h3>\n

Openness and honesty are central to Backblaze\u2019s business, and they will be in our dealings with partners as well. As we evolve the program, we\u2019ll share our experiences and thoughts early and often, and we\u2019ll encourage feedback and keep our doors open to your thoughts to inform how we can continue to improve the Channel Partner experience.<\/p>\n

Predictability<\/strong><\/h3>\n

Maintaining predictable pricing and a scalable capacity model for our resellers and distributors is central to this effort. We\u2019ll also increasingly bundle additional features to answer all your customers\u2019 cloud needs.<\/p>\n

The Program\u2019s Value<\/strong><\/h2>\n

Making these new investments in our Channel Partner program is all about opening up the value of B2 Cloud Storage to more businesses. To achieve that, our team will help you to engage more customers, help those customers to build their businesses and accelerate their growth, and ultimately increase your profits.<\/p>\n

Engage<\/strong><\/h3>\n

Backblaze will drive joint marketing activities, provide co-branded collateral, and establish market development funds to drive demand.<\/p>\n

Build<\/strong><\/h3>\n

Any technology that supports S3-compatible storage can be paired with B2 Cloud Storage, and we continue to expand our Alliance Partner ecosystem\u2014this means you can sell the industry-leading solutions your customers prefer paired with Backblaze B2.<\/p>\n

Accelerate<\/strong><\/h3>\n

Our products are differentiated by their ease of adoption and use, meaning they\u2019ll be easy to serve to your customers for any use case: backup, archive or any object storage use case, and more\u2014growing your topline revenue.<\/p>\n

The Details<\/strong><\/h2>\n

To deliver on the mission this program is aligned around, and the value it aims to deliver, our team has developed a collection of benefits, rewards, and resources. Many of these are available today, and some will come later this year (which we\u2019ll clarify below). Importantly, we want to emphasize that this is just the beginning, and we will work to add to each of these lists over the coming months and years.<\/p>\n

Benefits:<\/strong><\/p>\n