{"id":105404,"date":"2022-04-07T08:00:10","date_gmt":"2022-04-07T15:00:10","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=105404"},"modified":"2025-12-11T12:38:15","modified_gmt":"2025-12-11T20:38:15","slug":"announcing-partner-program-enhancements","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/announcing-partner-program-enhancements\/","title":{"rendered":"Announcing Partner Program Enhancements"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-105415\" src=\"https:\/\/www.backblaze.com\/blog\/wp-content\/uploads\/2022\/04\/bb-bh-Enhanced-Partner-Program-B2.png\" alt=\"\" width=\"1440\" height=\"820\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/bb-bh-Enhanced-Partner-Program-B2.png 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/bb-bh-Enhanced-Partner-Program-B2-300x171.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/bb-bh-Enhanced-Partner-Program-B2-1024x583.png 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/bb-bh-Enhanced-Partner-Program-B2-768x437.png 768w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/bb-bh-Enhanced-Partner-Program-B2-560x319.png 560w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p id=\"bzdropcap\">Here at Backblaze, we can definitively say that we get by with a little (okay, a lot of) help from our friends. We\u2019ve always been committed to building an open, transparent, and interoperable ecosystem which has helped us grow an incredible partner network. We provide easy, affordable, and trusted cloud storage as a neutral partner, and they provide all manner of services, products, and solutions that use our storage. But there\u2019s always room for improvement, right?<\/p>\n<p>Which is why, today, we\u2019re enhancing our partner program with two major new offerings:<\/p>\n<ul>\n<li><strong>Backblaze B2 Reserve:<\/strong> A predictable, capacity pricing model to empower our Channel Partners.<\/li>\n<li><strong>Backblaze Partner API:<\/strong> A new API that empowers our Alliance Partners to easily integrate and manage B2 Cloud Storage within their products and platforms.<\/li>\n<\/ul>\n<p>Read on to learn a bit more about each component, and stay tuned throughout this week and next for deeper dives into each element.<\/p>\n<h2><strong>Capacity Pricing With Backblaze B2 Reserve<\/strong><\/h2>\n<p>Backblaze B2 Reserve is a new offering for our Channel Partners. Predictable, affordable pricing is our calling card, but for a long time our Channel Partners had a harder time than other customers when it came to accessing this value. Backblaze B2 Reserve brings them a capacity-based, annualized SKU which works seamlessly with channel billing models. The offering also provides seller incentives, Tera-grade support, and expanded migration services to empower the channel\u2019s acceleration of cloud storage adoption and revenue growth.<\/p>\n<p>The key benefits include:<\/p>\n<ul>\n<li>Enhanced margin opportunity and a predictable pricing model.<\/li>\n<li>Easier conversations with customers accustomed to an on-premises or capacity model.<\/li>\n<li>Discounts and seller incentives.<\/li>\n<\/ul>\n<p>The program is capacity based, starting at 20TB, with key features, including:<\/p>\n<ul>\n<li>Free egress up to the amount of storage purchased per month.<\/li>\n<li>Free transaction calls.<\/li>\n<li>Enhanced migration services.<\/li>\n<li>No delete penalties.<\/li>\n<li><a href=\"https:\/\/www.backblaze.com\/customer-support-options.html\" target=\"_blank\" rel=\"noopener\">Tera support.<\/a><\/li>\n<\/ul>\n<p>It\u2019s all of the same great functionality folded in. Partners get more margin, seller incentives, and a predictable growth model for customers.<\/p>\n<blockquote><p>\u201cBackblaze\u2019s ease and reliability, paired with their price leadership, has always been attractive, but having their pricing aligned with our business model will bring them into so many more conversations we\u2019re having across the types of customers we work with.\u201d<br \/>\n\u2014Mike Winkelmann, Owner of CineSys Inc.<\/p><\/blockquote>\n<h2><strong>User Management and Usage Reporting With the Backblaze Partner API<\/strong><\/h2>\n<p>The Backblaze Partner API empowers independent software vendors participating in Backblaze\u2019s Alliance Partner Program to add Backblaze B2 Cloud Storage as a seamless backend extension within their own platform, where they can programmatically provision accounts, run reports, and create a bundled solution or managed service for a unified user experience. By unlocking an improved customer experience for the partner, the Partner API allows Alliance Partners to build additional cloud services into their product portfolio to generate new revenue streams and\/or grow existing margin.<\/p>\n<p>Features of the Partner API include:<\/p>\n<ul>\n<li>Account provisioning.<\/li>\n<li>Managing a practically unlimited number of accounts or groups.<\/li>\n<li>Comprehensive usage reporting.<\/li>\n<\/ul>\n<p>In using the Partner API, partners can offer a proprietary branded, bundled solution with a unified bill, or create a solution that is \u201cPowered by Backblaze B2.\u201d<\/p>\n<blockquote><p>\u201cOur customers produce thousands of hours of content daily, and, with the shift to leveraging cloud services like ours, they need a place to store both their original and transcoded files. The Backblaze Partner API allows us to expand our cloud services and eliminate complexity for our customers\u2014giving them time to focus on their business needs, while we focus on innovations that drive more value.\u201d<br \/>\n\u2014Murad Mordukhay, CEO at Qencode<\/p><\/blockquote>\n<h2><strong>Other Benefits<\/strong><\/h2>\n<p>To unlock the value inherent in Backblaze B2 Reserve and the Partner API, Backblaze is offering free migration to help customers painlessly copy or migrate their data from practically any source into B2 Cloud Storage.<\/p>\n<p>This service supports truly free data mobility without complexity or downtime, including coverage of all data transfer costs and any egress fees charged by legacy vendors. Stay tuned for more on this feature that benefits both partners and all of our customers.<\/p>\n<p>The addition of Tera support brings the benefit of a four-hour target response time for email support and named customer contacts to ensure that partners and their end users can troubleshoot at speed.<\/p>\n<h2><strong>What\u2019s Next?<\/strong><\/h2>\n<p>These are the first of many features and programs that Backblaze will be rolling out this year to make our partners\u2019 experience working with us better. Tomorrow, we\u2019ll dive deeper into the Backblaze B2 Reserve offering. On Monday, we\u2019ll offer more detail on the Backblaze Partner API feature. In the coming months, we\u2019ll be sharing even more. Stay tuned.<\/p>\n<h2><strong>Want to Learn More?<\/strong><\/h2>\n<p>Reach out to us <a href=\"mailto: partnercontact@backblaze.com\">via email<\/a> to schedule a meeting. If you\u2019re going to the <a href=\"https:\/\/www.channelpartnersconference.com\/\" target=\"_blank\" rel=\"noopener\">Channel Partners Conference<\/a>, April 11\u201314th, we\u2019ll be there and we\u2019d love to see you! If not, reach out and we\u2019d be happy to start a conversation about how the new program can move your business forward.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out our enhanced partner program, featuring some major new offerings. And, stay tuned throughout this week and next for more details about each element.<\/p>\n","protected":false},"author":145,"featured_media":105415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[7,484],"tags":[468],"class_list":["post-105404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-storage","category-partner-news","tag-b2cloud","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Announcing Enhancements to Our Cloud Storage Partner Program<\/title>\n<meta name=\"description\" content=\"The Backblaze Partner Program is a huge part of our continued success. Here are some enhancements that we\u2019ve made to our Partner Program as of April 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/announcing-partner-program-enhancements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcing Enhancements to Our Cloud Storage Partner Program\" \/>\n<meta property=\"og:description\" content=\"The Backblaze Partner Program is a huge part of our continued success. Here are some enhancements that we\u2019ve made to our Partner Program as of April 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/announcing-partner-program-enhancements\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; Cloud Backup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/backblaze\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-07T15:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T20:38:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/bb-bh-Enhanced-Partner-Program-B2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elton Carneiro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@backblaze\" \/>\n<meta name=\"twitter:site\" content=\"@backblaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elton Carneiro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Announcing Enhancements to Our Cloud Storage Partner Program","description":"The Backblaze Partner Program is a huge part of our continued success. 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He enjoys solving complex customer workflows and finding ways for customers to use Backblaze B2. He is continuously seeking out partnerships to add to the Backblaze ecosystem. He also likes pursuing ideas that think outside the box, so if you have one, feel free to connect with him. Apart from establishing and maintaining these partnerships, Elton likes to do a bit of coding. During his spare time he likes to golf.","url":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/author\/elton\/"}]}},"jetpack_featured_media_url":"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/bb-bh-Enhanced-Partner-Program-B2.png","_links":{"self":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/105404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/comments?post=105404"}],"version-history":[{"count":0,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/posts\/105404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media\/105415"}],"wp:attachment":[{"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/media?parent=105404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/categories?post=105404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backblazeprod.wpenginepowered.com\/blog\/wp-json\/wp\/v2\/tags?post=105404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}