Why Consumer Design is Good For Business

By | July 20th, 2017

Using the Backblaze Cloud Backup App

We know that business users sometimes ask, “Why can’t business software be as easy to use as consumer software?”

At Backblaze, we believe it can be.

We started our business to make backup easier for everyone, knowing that the primary reason why people don’t backup is that it is too complicated and too intimidating.

Backblaze has spent the last decade building an unlimited, inexpensive, and best of all easy-to-use backup service. We designed it from the ground up, with the goal of making it a simple service – one that “just works.” We wanted it to be the easiest backup solution for grandmothers and IT administrators alike.

Having a product that’s intuitive and easy makes it ideal for people that don’t want to fret about backing up or worrying about whether or not they selected the right files when their backup system was set up. Backblaze backs up all user data by default so there’s no worrying about missing something. What that means is when you use Backblaze for Business – you’re getting a solution that works out of the box not just for the end-user, but also for the account administrator.

Design for Enterprise Scalability but With Consumer Simplicity

Often times when a product is designed “for enterprise” the result can be an unintuitive piece of software that only the systems administrators can navigate. While that may be acceptable for antivirus or anti-spam software, there are many products and services that should not require hours to learn to use. Some of the most common services that businesses use today are known for their ease-of-use. Dropbox Sync, Trello, and Slack come to mind.

Backblaze Online Backup is much the same. Regardless of whether you have one computer or are deploying to an organization of 1,000, Backblaze scales so that you and all your users get the same, simple service that backs up and makes data accessible.

Overcomplexity reduces efficiency
The last thing an IT professional wants is users asking them how a program on their computer works, or complaining about a process that’s supposed to be running in the background. The more bloated and over-designed products and services get, the more stumbling blocks appear before the end-user. When you’re developing a product there’s a fine line between adding features and creating an overwhelmingly complicated user interface. The cost of getting that balance wrong is that it will raise more questions than it provides answers, leaving customers and end-users confused with too many choices. Many of the players in the online backup space have made confusing design choices that leave customers perplexed. We believe easy is better for everyone.

Backblaze for Business is built on top of our award winning Computer Backup product that has been in market for over 10 years. We have over 350 PB under storage and have helped users save over 23 BILLION files. We know a lot about backup.

But businesses have unique needs, such as centralized user management and billing, reporting, monitoring usage, and the ability to act on behalf of any user. When an end-user (or the IT admin) installs Backblaze, the backup starts automatically, backing up all the user-data on the machine. There’s no need to select files or folders. The backup process just starts, because all of the data is important. We’ve heard time and time again that a user’s files were saved because we backed up an obscure directory where one or two important files would have been forgotten about had the user been forced to choose what to back up.

Backblaze just works—for everyone

The best products are the ones that don’t impede your workflow and work seamlessly with the processes you have in place. Which is another reason having something designed with the end-user in mind is helpful. You build software that is aware of its environment (not everyone has top-of-the-line computing systems) and stays out of the way.

Making sure that people are diligent about their backup strategy is hard enough. At Backblaze we believe that simplicity is key, and that’s why we designed a backup service that scales from 1 to 10,000 — without having to change a setting.



Chief Smiles Officer at Backblaze
Yev enjoys speed-walking on the beach. Speed-dating. Speed-writing blog posts. The film Speed. Speedy technology. Speedy Gonzales. And Speedos. But mostly technology. He also runs social for Backblaze.

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Category:  Backing Up
  • saha

    Maybe Backblaze is as good as described at Backblaze`s blogs but few things why i choosed not to use it:
    1) Backblaze client sync all folders at all drives (of cource with exceptions of tmp and Windows dirictories).

    I have 1 folder that called “Work” and i want only this folder to be backup up. Backblaze is unable to provide solution for usecase i have.

    2) Recovery methods is obsolete.
    Lets imagine i have 500 GB HDD, and im backing up (except Windows ans temp folders) 350 GB, and my HDD fails. I, as home customer with high speed internet, dont need my data to be deilvered via HDD from Backblaze, and im OK for them to be downloaded.

    So HDD is failed. I need to recovery my data back to my laptop (as i said 350 GB). Im visiting web page, selectiong all data, and …. understand to restore my files i will need 2x HDD space: a) to load Archieve b) to unpack files from Archieve.

    It is the thing #2 why i choosed not to use Backblaze for perosnal backup.

    If Backblaze whould asked (after client install): “where would you like to store folder with files from your PC?” and created a tree structure same as before, or even just re-created (most importang thing) automatically all files in places as it was before “HDD fail event” it would not require 2-x storage space at HDD and would simplify user expirience.

    • Good feedback! We back up all the data directories for simplicity sake, the vast majority of folks don’t actually know where their data lives on their machine and so time and time again we hear stories of people forgetting to select a folder for backup that the really needed, so we back up all the user data and allow folks to exclude what they don’t want. That differentiates us from other backup providers, but we understand that’s not for everyone.

      As for the restore methods, we’re constantly working on ways to improve restores, we found that the HDD method along with our Restore Return Refund program works wonders for people who are in a similar position, or maybe don’t have the funds needed for a hard drive restore – so they return the drive for a refund. But there’s always more work to do on the restore-side, and we’re constantly testing and playing with it!

  • Steven Dunn

    It would be great if you could release a variation of your BackBlaze software that can handle large numbers of files (tens of millions). It would be excellent for large file server and much more friendly than using B2 directly.